College student online shopping survey report

College student online shopping survey report

First, the background:
The rapid development of Internet and communication technologies has made e-commerce rapidly popular. With the advantage of no geographical restrictions on the Internet, the barriers to location and distance between products, service providers and demanders are eliminated, and the Chinese economy is gradually becoming a new economy based on Internet and communication technologies.

Nowadays, more and more people are saving money in time. Online shopping is getting closer to people's lives. The advantages of b2c and c2c modes in reducing operating costs and convenience are greatly reducing the barriers to entry for enterprises and individuals. Time network merchants have sprung up like mushrooms. The rise of online shopping is quietly changing the social structure and lifestyle of society. Because college students have more contacts with the Internet, we investigate online shopping for college students.

Second, the purpose of the investigation:

Investigating college students' online shopping in order to understand the situation and needs of college students shopping online. This survey of online shopping as an emerging information carrier has become more and more popular in universities in recent years, and has been increasingly popular among college students. Favor.

Third, the survey object and method

1. Survey object: This survey takes a class as a whole, in order to fully reflect the online shopping situation of college students, so that it is closer to the real situation of college students online shopping phenomenon.

2. Data collection methods: Surveys were conducted using questionnaires. The “College Student Online Shopping Questionnaire” was distributed to a class, which mainly focused on the basic situation and situation of online shopping.

In this survey, 43 questionnaires were actually distributed, and 36 questionnaires were collected, with an effective rate of 84%.

Fourth, the content of the investigation:

College Students Online Shopping Survey Statistics

Figure 1,

The above survey shows that college students generally look for information on the Internet and listen to and watch news. The proportion of online shopping is relatively high, indicating that online shopping has not really become popular in college life.

Figure II,

The above survey shows that college students do not have a lot of online shopping, and only 36% have had online shopping experience, so the popularity of online shopping needs to be changed. ,

The following is a survey chart for online shopping experience, as shown in Figure 1 to Figure 6:

Figure III,

According to the above chart, online shopping has great potential among college students, and the number of occasional shopping is mostly, accounting for more than half of 62%.

Figure 4

The above shows the mysterious exploration of college students on things, most of them are attracted by the freshness and convenience of online shopping, and the price is also high, and the requirements are not too high.

Figure V.

The above survey shows that most of the college students are shopping on Taobao, and the number of Dangdang is also relatively large. Netease Mall and Sina Mall have almost no people shopping inside.

Figure VI,

The above survey results show that the goods on the Internet are really popular with the students on the Internet, and the fake and inferior goods are almost no one on the Internet. Explain that it is necessary to crack down on counterfeit goods and sell them online.

The following is a survey report form for online shopping experience, as shown in Figure 7 to Figure 9:

Figure VII,

The above survey shows that college students have visited shopping websites, which means that they all have the idea of ​​shopping online, but they have not acted.

Figure VIII,

The above survey results show that college students buy clothing and accessories on the Internet, accounting for 74%, and the proportion of books and other products is quite large, but entertainment products are relatively small.

Figure IX.

The above survey results show that the proportion of people who want to shop online in the next month accounts for 39%, 30% for uncertainty, 22% for half a year, and 4% for one year.

Figure X.

The above survey results show that most college students are suspicious and worried about the quality of online goods and after-sales service, and are also concerned about the issue of network integrity, and there is not much confusion for others.

Figure XI,

The above survey results show that online shopping is more and more acceptable to everyone, and it is well received by everyone.

V. Summary and recommendations of the investigation report

Through the above survey report, it shows that most college students are not very popular in online shopping, but the potential for large development space, most of them still rely on traditional purchasing methods. Most of the online shopping is pursuing novelty and Characteristic products, their needs are different, the pursuit of the convenience and enjoyment of the purchase process, cross-cutting, generally more rational consumption, but hinder them as long as the problem of online after-sales service and the quality of goods, and goods Distribution problem.

In response to the above summary, we also put forward some suggestions for the manufacturers to strengthen the network security services, we must supervise the quality of online products, and ensure that consumers buy genuine goods, so that they will not be in the heart after purchase. It is very different from the expected drop.