Social investigation report about hotel

Business Administration 0106 Class 13 阮 Yunsheng
Intern Location : 1: Taiyuan Kaiyuan Hotel
2: Zhejiang Ruipeng Automobile Electric Co., Ltd.
Internship purpose : Through the on-the-spot internship, understand the organizational process of production and management, the organizational structure of the enterprise, and strengthen the combination of management theory and practice.
Internship time: 2004-6-20-----2004-8-20

1. Introduction
1. Zhejiang Ruipeng Automobile Electric Co., Ltd.
Zhejiang Ruipeng Auto Electric Co., Ltd. is a professional manufacturer of automobile wiper assembly, heater motor assembly, blower motor assembly, fan motor assembly, glass elevator assembly, heater tank, horn and other products. Cooperative enterprise. The company has passed ISO9002, QS9000 & VDA6.1 international quality system certification.

Founded in 1997, the company is located in Ruian City, Zhejiang Province, the capital of automobile and motorcycle parts in China. In 2002, it established Jilin Ruipeng Automobile Electric Co., Ltd. in Jilin, forming a production base with automobile heaters as the main product. The company covers an area of ​​4,897 square meters and a building area of ​​9,800 square meters. It has more than 400 employees, including 100 college graduates, 150 technicians, 40 senior and intermediate technical titles, and an output value of more than 8,000 yuan. It integrates product development, trial production and production. And sales as one.

The company's main products can meet the needs of heavy-duty, light-duty, mini-trucks and all kinds of cars. Not only are fixed-point sales to FAW Group, Heavy Duty Truck Group, Tianjin FAW, FAW Jiguang, Shaanxi Heavy Duty Truck, Shenyang Jinbei Huachen, Nanjing Changan Company, FAW More than 20 companies such as Hongta, at the same time, the company's DC motor, glass elevator motor, massager motor, daily motor, diesel oil motor and electric door lift and other products sell well all over the country, and exported to Europe, America, Australia, Southeast Asia, In more than 20 countries such as the Middle East, the company has the right to operate import and export.

After years of development, the company has formed its own market advantages, technological advantages, talent advantages and geographical advantages. In order to remain invincible in the fierce market competition, the company constantly improves its innovation mechanism, builds a talent platform, establishes harmonious customer relationships, improves product quality and provides a full range of services, enabling the company to develop new products and market development. The aspect is in the leading position in the domestic industry. The company has won unanimous praise and favor from domestic and foreign customers with preferential prices, reliable quality and high reputation. In 2001, the company was listed as the “First Board of Directors” by FAW Joint Sales. In 2002, it was rated as “Famous Product Manufacturing Enterprise” by China Auto Parts Joint Sales Group. It has been included in the “National Double Hundred Auto Parts Promotion Brand Enterprise” by the National Auto Parts Double Hundreds and Exhibitors Committee. In 2003, it was named “China Automobile and Motorcycle Co., Ltd.” by Ruian City. 〖The first ┆文文网 tidy up the article, the copyright belongs to the original author and the original source. 〗

Looking back on the past, it is difficult to start a business and look to the future. "Providing excellent quality accessories for all kinds of automobiles and winning customer satisfaction with sincere service" is Rui Peng's business philosophy. Ruipeng people are willing to go hand in hand with friends at home and abroad to create brilliant!

2. Taizhou Kaiyuan Hotel
Taizhou Kaiyuan Hotel is the seventh hotel in the Kaiyuan Tourism Group's chain development. The hotel is located in the center of Taizhou Economic Development Zone, located at No. 458, Donghuan Avenue, Taizhou City, adjacent to the Taizhou Municipal Government. It is 10 kilometers away from Huangyan Machine Yang. The platform of Huangyan exit of Taiwen Expressway is 20 kilometers, and the transportation is convenient. The hotel department invests 220 million yuan. It is designed and built according to the four-star standard. In May 2002, Taizhou Kaiyuan Hotel was completed and started trial operation. The hotel covers an area of ​​24 acres and the construction area More than 40,000 square meters, 9-storey building, a total of 372 sets of luxury rooms, 7 large and small restaurants, can accommodate more than 1,000 people at the same time dining, complete sports and recreation facilities, including the Grand Theater, KTV box, chess room, gym There are dozens of entertainment projects in the sauna center, 11 conference rooms of different sizes, and multi-function eight-channel simultaneous interpretation. The hotel is currently one of the most visited and foreign-related hotels in Taizhou. The hotel is located in the center of the river, the sea, the mountain in one, regardless of business meetings, tourism, leisure and holiday can make guests feel honor and comfort.

The hotel management implementation department manager responsibility system, the hotel general manager unified leadership of the hotel's overall management activities, overall responsibility, the hotel's major policy, the policy is submitted to the store meeting for discussion and decision by the general manager, reported to the group company for approval, the hotel set a total Manager, deputy general manager and department manager, assistant manager, foreman to form the hotel management, the hotel has 10 departments, namely human resources department, finance department, security department, engineering department, guest room department, front office department, recreation Department, Food and Beverage Department, Public Relations Department, Sales Department. Under the indirect leadership of Kaiyuan Tourism Group, Taizhou Kaiyuan Hotel is based on service, with people as its purpose, brand as the core, and chain as the model. For the first time, with learning as the driving force, green as the image, culture as the style of management, relying on the comprehensive management and investment platform of the group company, taking the hotel industry as the leading industry, building a strong brand, implementing chain management, and actively developing real estate. Industry, forming a competitive real estate industry, introducing and importing and incubating related industries, strengthening the industry's combined advantages and building an industrial linkage development system, striving to build efficient in the next five years The comprehensive management and investment and financing platform of operation, the domestic first-class hotel management company with more than 15 hotels and the most characteristic and long-term real estate company in the province, form a national enterprise group with total sales income of more than 2 billion.

Under the indirect leadership of Kaiyuan Tourism Group, Taizhou Kaiyuan Hotel is based on service, taking people as its purpose, brand as the core, chain as the model, market as the guide, learning as the driving force, and green as the Image, culture-oriented business concept, relying on the comprehensive management and investment platform of the group company, taking the hotel industry as the leading industry, shaping a strong brand, implementing chain management, actively developing the real estate industry, and forming a competitive real estate industry. Introduce import and incubation related industries, strengthen the industry's combined advantages and build an industrial linkage development system, and strive to build an efficient management integrated investment and investment and financing platform in the next five years, with more than 15 domestic first-class hotel management companies and provinces. The most characteristic and long-term real estate company, forming a national enterprise group with total sales revenue of more than 2 billion.

2. Brief analysis
Since the reform and opening up, the economic development of Shenzhen, Zhuhai and other coastal provinces has developed rapidly. The per capita income has been leading in Guangdong Province in 2002. In 2003, in 2003, it was continuously overtaken by Zhejiang Province. The economic development of Zhejiang was a nationality. Attention, there are even reports that strolling through the streets of Wenzhou City, you can see a Bruns or a BMW every 5 minutes. Taizhou is located in the central part of Zhejiang Province, north of Ningbo, Shaoxing, southwest of Wenzhou, and west of Jinhua. Lishui, southeast of the East China Sea, convenient transportation, is one of the few economically most developed areas in Zhejiang Province. Taizhou Kaiyuan Hotel is located in the Taizhou Economic Development Zone, surrounded by high-rise buildings, villas, factories dotted with roads extending in all directions. Whether it is economically or geographically, it is a good choice to build and operate a large-scale star-rated hotel. The catering industry here is more developed than the mainland. Compared with the mainland cities, its source of tourists is not only from Merchants, tourists and tourists from all over the world, and their local guests also account for a considerable proportion, which is closely related to the income level of the local people. Everywhere, even every household has a processing factory, ranging from a few hundred to as small as three or five. Even ordinary farmers can sell land use rights to investors and earn a meager income. Local customers like this are almost They are frequent visitors, and some even carry the whole family to stay in the hotel. This advantage is unparalleled in the hotels in the mainland cities.

III. Internship experience
1. Green Hotel:
Advocating nature and protecting the environment have attracted more and more attention. And with China's work on environmental protection, 厥 喽 喽 喽 喽 捶 Χ鹊 Χ鹊 Χ鹊 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 缁峄 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖 诓斡牖Tide; pharynx and 悸 lie?? 押头? 竦 恢 恢 ? ? 鄙 鄙 鄙 鄙 鄙 鄙 鄙 鄙 鄙 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌 鳌"Green hotel" has become an inevitable choice for sustainable development. The green activity for the hotel itself, on the basis of cost control as the core, can make a new level of management, the business philosophy is qualitative The leap, while improving the public image and popularity of the hotel, marks the grade and taste of the hotel.

Although some hotels are mainly for the reception of business, conferences and other guests, the dependence on tourism is not very obvious, but in general, the development of the hotel industry is inseparable from the development of tourism, and the development of tourism. The protection of the environment is inseparable, and the hotel industry also provides support for the tourism industry. The hotel's supporting role in tourism is manifested in two aspects: First, the hotel provides the necessary infrastructure for the tourism industry to meet the basic needs of tourists' accommodation, catering, etc. Second, maintain and improve the environmental quality for the development of tourism. To meet the needs of tourists to watch, relax and entertain. From the current development, the support of the hotel industry to the tourism industry is more obvious on the first level, while the support on the second level is not strong enough. Many hotels not only have no supporting role, but because of the construction and The operation caused environmental pollution in the scenic spot, which caused the scenic spot quality to plummet. The destruction of the environment is ultimately the destruction of the hotel industry itself! Therefore, we call for the protection of the environment, not only to call for the awakening of consciousness, but also to call for solid action.

2. Quality of service
For the service industry such as hotels, service quality is undoubtedly one of the core competitiveness of the company and the lifeline of the company. The high level of service quality not only impresses the customers, but also lays the foundation for their visit again. Customers feel more honorable and establish a good brand and image for the company. In Kaiyuan, we see that hotel leaders attach great importance to the improvement of service quality. Even for our short-term interns, they must undergo strict etiquette training before they can be employed. Employees follow up training and guidance to continuously improve and improve their business quality and level. Department managers and supervisors often say to us: "Your every move represents our Kaiyuan, your image is the image of our Kaiyuan." It will never be wrong, it will only be us.". Only a sincere service will bring a smile to the guests."

3. Hotel culture
The omnipresent in the hotel is service culture, ceremonial culture, regional culture, food culture, culture of relief, etc. All the staff in the hotel are masters. All the guests come to the hotel will produce more or less to the hotel and the hotel. Dependence, in addition to receiving culture or knowledge in the process of receiving services, they also seek help from hotel people when they encounter difficulties. Therefore, we can say that the hotel is a place full of culture and knowledge. Therefore, people working here must be more knowledgeable, cultural and conservation. The guests are tasting a dish, while the waiter is the lady who introduces the knowledge about the dishes in a sweet voice, including origin, circulation, features, new ideas, etc., which not only adds to the fun of the dishes, but also allows the guests to receive some New knowledge and information make them feel worthwhile on another level.

In any corner of the hotel is a courteous service staff, standardized operation, professional smile, courteous attitude, so that guests are free from the ceremonial culture. Individuals in society are always influenced by the surrounding people. The so-called people are divided into groups. The ceremonial culture not only enhances the quality of the hotel, but also affects the guests beneficially and enhances the quality and conservation of the whole society. When you arrive at a new location, you can't wait to learn more about the local culture, customs, and landscape features. The hotel people should be very familiar with this. The hotel is just a single building. Only in the context of the region, he has a rich heritage and a cultural background. For foreign guests, they come here or for the landscape features of this place, or for business, basically do not come to a separate accommodation. Therefore, the hotel needs to have a function that can provide guests with as much convenience as possible by virtue of the landlord's identity. For example, introduce local tourism resources, such as the direction of the local business office. In this way, the hotel really becomes a window for the local to communicate with the outside world. There is also a kind of “solution culture”, which is the ability to help customers solve problems. The golden key culture is typical, satisfaction and surprise, and accomplish impossible tasks.

4. Internet marketing
What does the Internet bring to hotel marketing? It is a good information platform. In an information age where information is abundant, real-time communication, and the market is accelerating, the hotel can no longer think or solve today's problems in the way of yesterday. It cannot use the traditional methods of the past to operate today's business. The Internet has accelerated communication and understanding between people. Information has become more important than ever. Whoever takes the first step in information will lead the market. The hotel promotes corporate image through the Internet, which is faster, clearer, more comprehensive and more interactive than previous publicity methods, making the intangible service tangible. The hotel can use multimedia technology to dynamically display the hotel's overall facilities, interior decoration, and various special services on the Internet. Guests can get to know the hotel faster and more easily, and they can get visually visualized and enjoy the immersive feeling in their home or office without leaving home. The hotel can provide the information needed by the guests in a more detailed and thoughtful manner, and the two sides will reach an interaction. However, the hotel should be "honest" while promoting. The pictures and promotional materials of the hotel on the Internet should also be consistent with what the guests saw at the hotel, even exceeding their expectations. The price published by the hotel on the Internet is consistent with the offer in all other ways, giving guests a sense of trust in the hotel.

It adds a competitive marketing tool to the hotel. The hotel's website is a window of the hotel on the Internet, similar to the role of traditional business cards, but it is a more cost-effective way of advertising than traditional magazines, television, newspapers and other forms of advertising. The website of the hotel group allows guests to see the situation of each hotel in different regions of the group on the website, to understand the room and price information of each hotel, to make online reservations, and to be satisfied with the “one-stop service” provided by the group. Group hotels can achieve online resource sharing. Internet marketing is even more helpful for individual hotels. Before the Internet, the hotel chain has a sales network all over the world, and has its own independent reservation system, which has a certain monopoly advantage in the source. At this time, the single hotel is not competitive, but with the Internet, the single hotel can cooperate with the reservation network to achieve resource sharing and benefit sharing. In addition, single hotels can be more flexible in the face of market changes, and can quickly adjust their response strategies according to market changes. Although the relative chain hotel has an overall marketing model and strategy, it can form a sensational effect, but it is not suitable for all markets, and it is often prone to suffer from “soil and soil syndrome”.

It allows the hotel to see many new opportunities. The arrival of the Internet has brought a lot of convenience to the hotel. It is more efficient, less costly, more accurate, and more interactive. The Internet helps hotels expand their potential customers' markets and makes global marketing possible. The Internet breaks the limits of time and space and covers the entire world. The hotel can quickly transfer its information to the rest of the world via the Internet. Customers around the world can also browse the Internet and get all the information from the hotel right away, even completing the online purchase immediately. Internet marketing has expanded the hotel's market reach and greatly improved the hotel's marketing capabilities.

Summary
Through this one-month short-term resident internship and internship, I have a more comprehensive and intuitive understanding of the company's production and operation process, recognizing the importance of management practice, and further laying a solid foundation for future theoretical study. At the same time, internship In the process, I also met many colleagues and friends.