Investigation report on college students' entrepreneurship

Investigation report on college students opening restaurants

Currently, officials from the Ministry of Education say that college students should be positioned as ordinary workers. Therefore, I conducted a questionnaire survey on college students in our school. In response to how college students adapt to the profession of opening a restaurant, and put forward some suggestions in this regard.
1. Choose self-employment

First of all, let's take a look at the reality of the employment situation of college students: college graduates are very important human resources in the talent market. In recent years, with the large-scale expansion of colleges and universities, the number of college students has risen sharply, and the number of graduates has increased year by year. What followed was the employment of graduates. The employment problem of college students has always been the focus of attention in the society, but as the main force to absorb the employment of college graduates: enterprises are more ruthless, and few focus on the enterprises, to consult the views of the graduates or Summarize the way people hire. In fact, there is no effective communication channel between graduates and enterprises. The employment standards of enterprises and the selection conditions of enterprise talents are not transmitted to college students in an effective time. The cultivation of college students lacks market orientation. The main body did not play a positive role. Colleges and universities are far behind the requirements of college students and enterprises in guiding the employment of college students, which restricts the smooth employment of graduates.

Let us look at the following report:

Jim Cantalupo, the former head of McDonald's, said: "Any old country lady in the United States will make burgers, but the burgers they make can only be eaten by themselves, and the burgers I make can be sold all over the world!" In Nanyang, Henan, There is also an ordinary laid-off female worker. She not only made the shackles that Chinese housewives would do, but also made the "Hamburg" like McDonald's sold all over the city, the whole province, the whole country, and also went to the United Nations to introduce and sell.
She is the 33-year-old Xu Xiaoen, general manager of Nanyang Qiaowei Food Co., Ltd.

This is not to investigate this successful laid-off female worker, nor is it encouraging everyone to sell it. It is recommended that college students start their own businesses, including ordinary occupations such as restaurants. The first question I asked was: Why are most college students unwilling to start their own businesses? The main answers are as follows:

The university student just graduated, where is the capital self-employed?

If we start our own business, then we can learn so much knowledge. If you don't have to study, you can open a private enterprise. Now, aren't many small bosses reading books?

The risk of self-employment is too great, when will the educational capital invested by parents be recovered?

In particular, some girls have such problems, just want to find a job safely.

and many more.

In fact, such an answer is very realistic, and it is quite in line with the psychology of most college students.

2. Choose to open a restaurant

Let's look at the following materials: According to statistics, from XX to XX, the number of college graduates in China is 1.07 million, 1.15 million, 1.45 million, 2.12 million, 2.8 million, 3.38 million, and the number of college graduates in XX will be Up to 4.1 million, the number of graduates in XX is three times that of five years ago. From the number of college students we surveyed in XX, we did not keep up with the number of college graduates. In the surveyed companies, Only 35.39% of the companies indicated that the number of university graduates recruited in XX has increased, and 28.03% of the companies indicated that the number of college students recruited in XX has decreased. Therefore, from the perspective of employers, the number of college students recruited in XX is only The small increase is far behind the growth of the number of college students.

In fact, the reasons for the employment difficulties of college students are many. If you look at the popular occupations of college students online, you can see:

The employment mentality of college students has not been adjusted well. They are all rushing to foreign companies, state-owned enterprises, and government agencies. It is like squeezing trains on a hot day. The result is conceivable.

The demand for work is too high, thinking that he is a child of the sky, look down on some seemingly low-level career.

Some of the college students I studied, including my classmates, showed that:

35 out of 1.40 people said that since they have studied at university, they have to choose a job that is conducive to their future. That is, those who seem to have a good career. When they are studying accounting, they go to the enterprise as an accountant, and they want to go to the engineering management. City Administration work.

2.33 people did not expressly despise certain occupations. They did not pose for college students, but they did not want to engage in occupations such as catering in the future.

3. Ten people said they might consider opening a hotel in the future, but no one chose to start a small restaurant.

Next look at the following materials:

Zhao Mingchen, a 23-year-old youth, when his name first appeared in major media, his identity is still only a college student. His current status is the general manager of the "80s" theme restaurant. On June 26, XX, Beijing Union University applied the College of Arts and Sciences to openly bid for the management rights of a campus restaurant. Zhao Mingchen, a student who is about to graduate, and his 7 classmates jointly participated in the bidding, and two other students from outside the school. In the competition of self-employed persons, Zhao Mingchen finally won the management rights of the restaurant by virtue of the cultural concept. His entrepreneurial move, among the 2.8 million college graduates who went out with him at the time, became a highlight of college students' self-employment.

three. Open a restaurant with management

Chairman Mao said that theory should be linked to practice and serve the practice. I believe this is the truth. Therefore, college students must also go to the countryside to put what they have learned into practice. Even if the situation at the time was different from the present, the practice of going to the countryside is almost the opposite. But this idea is fundamentally correct. The way can be changed. Up to now, there are still college comrades who say that opening a restaurant is a waste of their own talents?

If you really want to learn, open a restaurant, you are not enough knowledge. McDonald's, KFC, these multinational companies, after all, are restaurants. Others have college questions and have their own culture. When you want to open a second restaurant, you will suddenly discover that I want to turn over the management at the university. Continue, later, you will feel that you are too shallow, you will find a professional mba.

Nowadays, there are many books that use management language to write management books, such as "Spicy Three Kingdoms", "Boiled Three Kingdoms", etc. Can we not use management to open restaurants?

Therefore, the thinking of our college students, including most Chinese, is still solidified. It is believed that college students who have read books must be civilian and office workers. Perhaps the cost of higher education is too high, perhaps the times are progressing too fast, and we have not yet embraced the wave of education popularization.

But how to start a business on your own, how to open a restaurant with the wisdom of college students is not an easy task. It is also to investigate the 40 students. The problem is this: If you open a restaurant, what is the biggest difficulty? Almost 90% of the answers are for professional chefs, and then for funding. But the funding problem was solved, as if the chef was looking for it.

Let's take a look at the successful young man above. It is understood that Zhao Mingchen, who graduated from the Department of Journalism and Communication, once found a job with an annual salary of 6,000 yuan in an advertising company with excellent advertising ideas, but he chose to operate the restaurant independently.

This is not necessary. Not everyone has his good fortune, but I feel that students who choose to start their own businesses should be psychologically risk-bearing, pioneering and creative, but I admire graduates who choose to start their own businesses. This spirit of courage and daring is what society should advocate. The thinking of college students is very unique. To develop their own strengths, opening a restaurant is also an innovation.

I also did a less formal investigation, so I usually observe the situation of small restaurants around the school. I summed up a few points:

Restaurants are relatively concentrated in a certain location and special location, from which you can see their location advantage. The choice is large in student traffic and close to the school. This is convenient for students. The average student chooses to eat in the cafeteria for convenience. Therefore, site selection is very important. Coupled with the good dining environment of the restaurant, I believe it will attract many students. I witnessed the opening and closing of the Jinyan Lake restaurant. It was originally a street next door. There were not many students coming and going, and it was blindly opened...

The target group should be clear, and students should be the main body around the school, and everything should cater to the students' interest. I remember a restaurant, no name, opened around the school, but because a small number of migrant workers have positioned themselves as "low-level restaurants", the layout is poor, the food is poor, at least a gentle name. That college student is willing to go to such a place, even if it is vanity.

To be innovative, you must have your own characteristics. For example, the classmates' restaurant, the target is clear, the service is in place, and the most important thing is that it knows how to innovate. Students are the easiest to accept new things, classmates host a class reunion, run a birthday party, open a long-term couples package... It is a use of ideas, but the effect is out, the classy restaurant is fire.

These are my personal experiences, but unfortunately I did not go into the larger restaurants, hotels to investigate the situation, but do not doubt the need for management knowledge in large restaurants.

Conclusion: Opening a restaurant will be a career choice for a college graduate. Now the Ministry of Education official said that college students should be positioned as ordinary workers, and we should accept this reality, starting from "opening a restaurant."