Thoughts on the management of electricity marketing in 2019
XX years of electricity marketing management work ideas so100
The current power market of the ×× County Power Supply Bureau has gradually changed from the seller's market to the buyer's market. The work of our power supply enterprises should also be changed from production management to marketing management. In order to adapt to this change, power supply enterprises must make efforts to do a good job in power marketing management, effectively utilize the resources of power companies, strengthen power demand side management, and do a good job of reducing losses and energy conservation so that enterprises can obtain the best economic benefits.
The general idea of the electricity marketing work in the first year is:
Implementing the spirit of the superior power marketing work conference, people-oriented, seeking truth and being pragmatic, focusing on "service and efficiency", focusing on standardization, informatization construction and system construction, strengthening management methods, consolidating management foundation, and steadily promoting management and institutional innovation. Improve marketing management. The annual marketing goal is: sales of electricity increased by 15% year-on-year; completed electricity revenue recovery of 100%, the old electricity tariff has a certain amount of recycling.
Second, the key work of the year
1. Build a sound, scientific, effective and standardized management platform. The first is to strengthen the system construction and optimization management of marketing basic work. The second is to implement target management, strengthen the integration and optimization of marketing business processes, and regularly evaluate the quality and management level of marketing work. Third, actively improve the management method of electricity fee copying and management, and optimize the energy metering technology and management methods.
2. Strengthen the management of power demand side. First, comprehensively carry out power market analysis and research, strengthen load analysis and forecast, and do a good job of power supply and demand balance; second, develop and cultivate a good electricity market, guide energy consumption, and promote rational use of electricity. The third is to increase the promotion and application of energy-saving technologies to achieve optimal resource allocation.
3. Continue to push forward the technical progress and modernization of sales management. First, we must do a good job in the construction and function of the marketing system, and use modern management methods to strengthen the management of marketing. The second is to strengthen the construction and application of the load management system, so that the load management system becomes an important technical support for market analysis, supply and demand balance, and business management. Third, we must adhere to the combination of advanced and practical, and adhere to the "five unified" construction principle. Integrate marketing management information systems, customer service systems, load management systems and other technologies to ensure the integrity and correctness of marketing and service information, and strive to modernize marketing. The fourth is to promote the technological progress of electric energy metering, analyze the factors affecting the accuracy of electric energy measurement, continuously optimize the measurement schemes and means, and improve the accuracy and reliability of the metering device.
4. Strengthen quality service and improve service level. It is necessary to combine the quality of Pingyuan area, combine quality service with enterprise development, combine with marketing management, combine with the establishment of corporate image, and combine with the economic benefits of enterprises. It is necessary to take customer satisfaction as the foothold, constantly change concepts, deepen the connotation of quality service, and implement long-term management of power supply services. To this end, first, we must strengthen service awareness, improve service measures, and make substantial progress in improving service quality. Second, we must study customer relationship management, learn service experience in other industries, and constantly improve customer service functions. Third, we must aim at Sexually carry out various power supply services to form a virtuous cycle of power supply service operation mechanism. Fourth, we must continue to implement service brand building, continuously improve service quality, and create a service brand for power supply enterprises. Fifth, improve the emergency response mechanism and evaluation mechanism for power supply services. In response to changes in the load, formulate corresponding anti-accident plans and implement various measures for repairs. Sixth, we must strengthen communication with all sectors of society, accept social supervision, attach importance to corporate propaganda, and establish good social and public relations.
5. Fully launch the training of power marketing personnel. First, we must be people-oriented, pay attention to the adjustment of the knowledge structure of marketing personnel, and strengthen the training of knowledge and skills for marketing personnel at different levels. The second is to carry out key training for the marketing staff of the bureau. The main contents are the legal operation and supply and supply contracts, the prevention of operational risks, the comprehensive analysis of marketing, and the practical standards of the marketing technical support system.
Third, do a good job in the management of electricity marketing recommendations The use of electricity marketing is an important part of the power supply enterprise, play a good role in the power production, sales, use links, can continue to promote the virtuous cycle of electricity, and produce good Social benefits. Here are some suggestions for the actual situation in our Pingyuan area:
1. Accelerate the construction of power grids and eliminate the “power supply bottleneck”. At present, with the development of the economy, the demand for electricity in the society continues to grow, bringing severe challenges to the power supply capacity of the power grid. At the same time, it is very important to do a good job in power marketing. The power supply capacity of the power grid must be adapted to the market economy. At present, it is necessary not only to seriously improve the original power grid, but also to plan the development of the power grid in accordance with the needs of development. Planning the power grid should have a sense of advancement, prevent the phenomenon that the new power grid will not meet the demand for electricity for several years, continue to increase the investment in power grid construction, optimize the power grid structure, eliminate the “power supply bottleneck” as much as possible, and ensure the smooth flow of power sales channels.
2. Accelerate the construction of business outlets and improve service functions. The growth of electricity consumption will inevitably lead to the improvement of service quality requirements. It is necessary to speed up the standardization of business windows. In response to the decentralized characteristics of rural people in mountainous areas, rural users should establish a mobile business window and directly supply electricity and services to their homes. To change the concept of extensive service, in the face of different users, we must do the convenience and benefit the people and improve the quality of service. It is necessary to strengthen regional management, increase service outlets, and provide users with electricity services in a timely and effective manner.
3. Strengthen power demand side management. Under the situation that the contradiction between power supply and demand is prominent, it is necessary to strengthen the management of power demand side. While striving for local power supply, we will actively increase the mountainous electricity consumption index to the higher authorities. Taking advantage of the excellent situation of attracting investment from our county, we will vigorously develop the power market, rationally dispatch and increase the amount of power supply. At the same time, strengthen energy conservation and consumption reduction work, strengthen the electricity use guidance for large consumers of electricity, reduce power loss, rationally select time to organize production, expand the surface and quantity of power supply, promote the electricity consumption and production of the whole society, and strengthen load forecasting analysis. Work, develop a peak load plan for electricity consumption, and ensure the stability of electricity consumption in the whole society.
4. Accelerate the pace of modernization of electricity marketing. Increase investment in the construction of marketing management system, realize the networking of business outlets, and make the marketing management work move toward modern management.
5. Strengthen the training of the marketing team and improve the marketing management level. It is recommended that the superior power department organize marketing personnel training, especially to strengthen the training of marketing management personnel and improve the quality of marketing management personnel.
The current power market of the ×× County Power Supply Bureau has gradually changed from the seller's market to the buyer's market. The work of our power supply enterprises should also be changed from production management to marketing management. In order to adapt to this change, power supply enterprises must make efforts to do a good job in power marketing management, effectively utilize the resources of power companies, strengthen power demand side management, and do a good job of reducing losses and energy conservation so that enterprises can obtain the best economic benefits.
The general idea of the electricity marketing work in the first year is:
Implementing the spirit of the superior power marketing work conference, people-oriented, seeking truth and being pragmatic, focusing on "service and efficiency", focusing on standardization, informatization construction and system construction, strengthening management methods, consolidating management foundation, and steadily promoting management and institutional innovation. Improve marketing management. The annual marketing goal is: sales of electricity increased by 15% year-on-year; completed electricity revenue recovery of 100%, the old electricity tariff has a certain amount of recycling.
Second, the key work of the year
1. Build a sound, scientific, effective and standardized management platform. The first is to strengthen the system construction and optimization management of marketing basic work. The second is to implement target management, strengthen the integration and optimization of marketing business processes, and regularly evaluate the quality and management level of marketing work. Third, actively improve the management method of electricity fee copying and management, and optimize the energy metering technology and management methods.
2. Strengthen the management of power demand side. First, comprehensively carry out power market analysis and research, strengthen load analysis and forecast, and do a good job of power supply and demand balance; second, develop and cultivate a good electricity market, guide energy consumption, and promote rational use of electricity. The third is to increase the promotion and application of energy-saving technologies to achieve optimal resource allocation.
3. Continue to push forward the technical progress and modernization of sales management. First, we must do a good job in the construction and function of the marketing system, and use modern management methods to strengthen the management of marketing. The second is to strengthen the construction and application of the load management system, so that the load management system becomes an important technical support for market analysis, supply and demand balance, and business management. Third, we must adhere to the combination of advanced and practical, and adhere to the "five unified" construction principle. Integrate marketing management information systems, customer service systems, load management systems and other technologies to ensure the integrity and correctness of marketing and service information, and strive to modernize marketing. The fourth is to promote the technological progress of electric energy metering, analyze the factors affecting the accuracy of electric energy measurement, continuously optimize the measurement schemes and means, and improve the accuracy and reliability of the metering device.
4. Strengthen quality service and improve service level. It is necessary to combine the quality of Pingyuan area, combine quality service with enterprise development, combine with marketing management, combine with the establishment of corporate image, and combine with the economic benefits of enterprises. It is necessary to take customer satisfaction as the foothold, constantly change concepts, deepen the connotation of quality service, and implement long-term management of power supply services. To this end, first, we must strengthen service awareness, improve service measures, and make substantial progress in improving service quality. Second, we must study customer relationship management, learn service experience in other industries, and constantly improve customer service functions. Third, we must aim at Sexually carry out various power supply services to form a virtuous cycle of power supply service operation mechanism. Fourth, we must continue to implement service brand building, continuously improve service quality, and create a service brand for power supply enterprises. Fifth, improve the emergency response mechanism and evaluation mechanism for power supply services. In response to changes in the load, formulate corresponding anti-accident plans and implement various measures for repairs. Sixth, we must strengthen communication with all sectors of society, accept social supervision, attach importance to corporate propaganda, and establish good social and public relations.
5. Fully launch the training of power marketing personnel. First, we must be people-oriented, pay attention to the adjustment of the knowledge structure of marketing personnel, and strengthen the training of knowledge and skills for marketing personnel at different levels. The second is to carry out key training for the marketing staff of the bureau. The main contents are the legal operation and supply and supply contracts, the prevention of operational risks, the comprehensive analysis of marketing, and the practical standards of the marketing technical support system.
Third, do a good job in the management of electricity marketing recommendations The use of electricity marketing is an important part of the power supply enterprise, play a good role in the power production, sales, use links, can continue to promote the virtuous cycle of electricity, and produce good Social benefits. Here are some suggestions for the actual situation in our Pingyuan area:
1. Accelerate the construction of power grids and eliminate the “power supply bottleneck”. At present, with the development of the economy, the demand for electricity in the society continues to grow, bringing severe challenges to the power supply capacity of the power grid. At the same time, it is very important to do a good job in power marketing. The power supply capacity of the power grid must be adapted to the market economy. At present, it is necessary not only to seriously improve the original power grid, but also to plan the development of the power grid in accordance with the needs of development. Planning the power grid should have a sense of advancement, prevent the phenomenon that the new power grid will not meet the demand for electricity for several years, continue to increase the investment in power grid construction, optimize the power grid structure, eliminate the “power supply bottleneck” as much as possible, and ensure the smooth flow of power sales channels.
2. Accelerate the construction of business outlets and improve service functions. The growth of electricity consumption will inevitably lead to the improvement of service quality requirements. It is necessary to speed up the standardization of business windows. In response to the decentralized characteristics of rural people in mountainous areas, rural users should establish a mobile business window and directly supply electricity and services to their homes. To change the concept of extensive service, in the face of different users, we must do the convenience and benefit the people and improve the quality of service. It is necessary to strengthen regional management, increase service outlets, and provide users with electricity services in a timely and effective manner.
3. Strengthen power demand side management. Under the situation that the contradiction between power supply and demand is prominent, it is necessary to strengthen the management of power demand side. While striving for local power supply, we will actively increase the mountainous electricity consumption index to the higher authorities. Taking advantage of the excellent situation of attracting investment from our county, we will vigorously develop the power market, rationally dispatch and increase the amount of power supply. At the same time, strengthen energy conservation and consumption reduction work, strengthen the electricity use guidance for large consumers of electricity, reduce power loss, rationally select time to organize production, expand the surface and quantity of power supply, promote the electricity consumption and production of the whole society, and strengthen load forecasting analysis. Work, develop a peak load plan for electricity consumption, and ensure the stability of electricity consumption in the whole society.
4. Accelerate the pace of modernization of electricity marketing. Increase investment in the construction of marketing management system, realize the networking of business outlets, and make the marketing management work move toward modern management.
5. Strengthen the training of the marketing team and improve the marketing management level. It is recommended that the superior power department organize marketing personnel training, especially to strengthen the training of marketing management personnel and improve the quality of marketing management personnel.
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