Sales work plan
Dear management:
In XX, we have gradually moved away from us. In the past year, the sales department has enriched the team and deepened the customer base in accordance with the instructions of the group leaders. It has been significantly improved in all aspects. For the upcoming XX year, we will do the following: plan:
First, lead the company to work together to exceed the tasks assigned by the company.
Second, strengthen basic management and strengthen quantitative assessment indicators.
1. All work is quantified in advance, and the rewards and punishments are clearly defined, so that everything has rules to follow, there are chapters to check, and the quarterly assessment is combined with the year-end assessment. The performance is directly linked to the bonus, so that the rewards and punishments are clear.
2. Resolutely put an end to the ideas of good old people, increase tracking efforts, strengthen supervision functions, timely record, timely guidance, regular inspections, and avoid a gust of wind. Do the beginning and the end, and eliminate the occurrence of the tiger's tail.
Third, the division of labor for each job is clear, and the regional markets are listed for contracting.
1. Change the practice of a few people's hard distribution, so that employees can participate in the formulation of the corresponding implementation plan and choose the preferred one.
2. Clarify their respective responsibilities, rights, and interests. The combination of regular assessment and year-end assessment, combined with the income of the same period and the year-end bonus, rewards those with excellent performance, and cannot achieve the same proportion of income as planned, each decline. One percentage point to reduce income for the same period.
Fourth, establish a market network, standardize customer management, and increase market development efforts.
1. Straighten out the existing resources, and divide the customers and markets into three categories: a, b, and c, and focus on the development, maintenance, and publicity of the market with strong potential and strong growth.
2. For some customers who need to replace the customer, first cultivate other replacement customers, and after a period of support, customers who do not match the development of the company will be replaced.
3. In addition to traditional agricultural resources, supply and marketing, and network development and maintenance of the Agricultural Bureau, it also focuses on the development of agrochemical networks such as grain, oil, and postal services.
4. Strengthen the development of stagnation service, set up an office according to market conditions, and strengthen the development and service functions of the market.
5. The construction of the network should be based on terminal construction, grasp the existing resources of the market, and promote the market share.
6. Before the Spring Festival, we should focus on the development and promotion of the northwestern market of Lu, and change the passive situation of the company in the spring.
7. Allocate and document the customers at all levels of the market, and regularly track and supervise, adjust in time, increase the frequency of returning customers, increase mutual understanding, solve practical difficulties, and increase customer loyalty.
Fifth, strengthen communication mechanisms and accelerate the collection and transformation of market information.
1. Collect real market information, establish a file system, focus on the planting structure, use of fat habits and other brand advantages, and publicity programs in various regions to find out the gap and find out how to rectify the information plan.
2. Develop regular communication mechanisms and establish an effective reward and punishment system.
3. Contact the terminal customer to understand the first-line information.
Sixth, strengthen learning and do a good job in team building.
1. In addition to actively participating in various trainings of the company, the key points are to strengthen the summary and application after the event.
2. Every time the departure personnel come back, it is necessary to promptly convene relevant internal personnel to share the market success experience, analyze and summarize the difficult problems encountered, discuss and promote each other and make progress together.
3. Actively communicate with business personnel, change listening and report-based communication into active conversational communication, solve problems in a timely manner, and discover the strengths and weaknesses of personnel, so as to arrange work reasonably, build a reasonable stage for them, and give full play to individuals. Talent, strengthen the team's cohesiveness.
7. Strengthen service awareness and improve service quality.
1. Set up a business complaint telephone. Due to the business complaints caused by the business personnel's own problems, the department will be given a certain punishment according to the circumstances, and the customer's complaints will be resolved in time to increase their satisfaction.
2. Combine the development of stagnation service, integrate the information and technical resources of its own market, help customers streamline and improve the development of new marketing plans and implementation and the construction of secondary networks.
3, to the key markets to achieve TV, video broadcast, newspapers tangible, experts participate in vigorously promoting the company's products, enhance brand image.
4. The special car system is cancelled for the market, and the business vehicles are uniformly dispatched to form ground-scale publicity, and experts and local dealers are used to serve the end customers, increasing their satisfaction.
8. Increase the development of new customers and new products.
1. The departure time is no less than 240 days.
2. The only constant in the world is change. Only continuous innovation can keep up with the needs of market development. Only by continuously developing new customers can we improve the sales network, increase market share, and set minimum customer numbers, and less penalties. Then the prize.
3. Develop timely and marketable new products through meticulous research and implement the reward mechanism for who will benefit from development. Reward the participation and timeliness of business people.
9. Control of expenses
1. Add a special unified internal staff, increase the transparency of the accounts, and regularly publish various business expense data.
2. For the delivery of various special expenses, we should follow the principle of win-win, analyze the market in advance with the customers, predict the effect of the delivery, and submit written proposals and agreements. In the event of increased supervision, the evaluation will be carried out afterwards. If there is a large difference from the prior budget, the parties will resolve it themselves or will not be reimbursed.
3. The daily hospitality expenses are strictly in accordance with the examination and approval system, and other expenses such as customer hospitality are falsified, and those who spend less time on the newspaper will not be reimbursed and will be fined more than twice.
4. Combine the various expenses, bills, departure time, route, and market information of local customers. If they do not meet the requirements, they will not be reimbursed.
X. Handle the market emergencies in a timely manner and do a good job in all functional departments to create a good business atmosphere.
The above is my XX year work plan. Although it is not perfect, I will continue to find the best way in my work. I will lead my partners to unite, work hard, surpass ourselves to establish the confidence to win, and fully commit to the second. In the trend of secondary entrepreneurship, we work hard for the second venture.
In XX, we have gradually moved away from us. In the past year, the sales department has enriched the team and deepened the customer base in accordance with the instructions of the group leaders. It has been significantly improved in all aspects. For the upcoming XX year, we will do the following: plan:
First, lead the company to work together to exceed the tasks assigned by the company.
Second, strengthen basic management and strengthen quantitative assessment indicators.
1. All work is quantified in advance, and the rewards and punishments are clearly defined, so that everything has rules to follow, there are chapters to check, and the quarterly assessment is combined with the year-end assessment. The performance is directly linked to the bonus, so that the rewards and punishments are clear.
2. Resolutely put an end to the ideas of good old people, increase tracking efforts, strengthen supervision functions, timely record, timely guidance, regular inspections, and avoid a gust of wind. Do the beginning and the end, and eliminate the occurrence of the tiger's tail.
Third, the division of labor for each job is clear, and the regional markets are listed for contracting.
1. Change the practice of a few people's hard distribution, so that employees can participate in the formulation of the corresponding implementation plan and choose the preferred one.
2. Clarify their respective responsibilities, rights, and interests. The combination of regular assessment and year-end assessment, combined with the income of the same period and the year-end bonus, rewards those with excellent performance, and cannot achieve the same proportion of income as planned, each decline. One percentage point to reduce income for the same period.
Fourth, establish a market network, standardize customer management, and increase market development efforts.
1. Straighten out the existing resources, and divide the customers and markets into three categories: a, b, and c, and focus on the development, maintenance, and publicity of the market with strong potential and strong growth.
2. For some customers who need to replace the customer, first cultivate other replacement customers, and after a period of support, customers who do not match the development of the company will be replaced.
3. In addition to traditional agricultural resources, supply and marketing, and network development and maintenance of the Agricultural Bureau, it also focuses on the development of agrochemical networks such as grain, oil, and postal services.
4. Strengthen the development of stagnation service, set up an office according to market conditions, and strengthen the development and service functions of the market.
5. The construction of the network should be based on terminal construction, grasp the existing resources of the market, and promote the market share.
6. Before the Spring Festival, we should focus on the development and promotion of the northwestern market of Lu, and change the passive situation of the company in the spring.
7. Allocate and document the customers at all levels of the market, and regularly track and supervise, adjust in time, increase the frequency of returning customers, increase mutual understanding, solve practical difficulties, and increase customer loyalty.
Fifth, strengthen communication mechanisms and accelerate the collection and transformation of market information.
1. Collect real market information, establish a file system, focus on the planting structure, use of fat habits and other brand advantages, and publicity programs in various regions to find out the gap and find out how to rectify the information plan.
2. Develop regular communication mechanisms and establish an effective reward and punishment system.
3. Contact the terminal customer to understand the first-line information.
Sixth, strengthen learning and do a good job in team building.
1. In addition to actively participating in various trainings of the company, the key points are to strengthen the summary and application after the event.
2. Every time the departure personnel come back, it is necessary to promptly convene relevant internal personnel to share the market success experience, analyze and summarize the difficult problems encountered, discuss and promote each other and make progress together.
3. Actively communicate with business personnel, change listening and report-based communication into active conversational communication, solve problems in a timely manner, and discover the strengths and weaknesses of personnel, so as to arrange work reasonably, build a reasonable stage for them, and give full play to individuals. Talent, strengthen the team's cohesiveness.
7. Strengthen service awareness and improve service quality.
1. Set up a business complaint telephone. Due to the business complaints caused by the business personnel's own problems, the department will be given a certain punishment according to the circumstances, and the customer's complaints will be resolved in time to increase their satisfaction.
2. Combine the development of stagnation service, integrate the information and technical resources of its own market, help customers streamline and improve the development of new marketing plans and implementation and the construction of secondary networks.
3, to the key markets to achieve TV, video broadcast, newspapers tangible, experts participate in vigorously promoting the company's products, enhance brand image.
4. The special car system is cancelled for the market, and the business vehicles are uniformly dispatched to form ground-scale publicity, and experts and local dealers are used to serve the end customers, increasing their satisfaction.
8. Increase the development of new customers and new products.
1. The departure time is no less than 240 days.
2. The only constant in the world is change. Only continuous innovation can keep up with the needs of market development. Only by continuously developing new customers can we improve the sales network, increase market share, and set minimum customer numbers, and less penalties. Then the prize.
3. Develop timely and marketable new products through meticulous research and implement the reward mechanism for who will benefit from development. Reward the participation and timeliness of business people.
9. Control of expenses
1. Add a special unified internal staff, increase the transparency of the accounts, and regularly publish various business expense data.
2. For the delivery of various special expenses, we should follow the principle of win-win, analyze the market in advance with the customers, predict the effect of the delivery, and submit written proposals and agreements. In the event of increased supervision, the evaluation will be carried out afterwards. If there is a large difference from the prior budget, the parties will resolve it themselves or will not be reimbursed.
3. The daily hospitality expenses are strictly in accordance with the examination and approval system, and other expenses such as customer hospitality are falsified, and those who spend less time on the newspaper will not be reimbursed and will be fined more than twice.
4. Combine the various expenses, bills, departure time, route, and market information of local customers. If they do not meet the requirements, they will not be reimbursed.
X. Handle the market emergencies in a timely manner and do a good job in all functional departments to create a good business atmosphere.
The above is my XX year work plan. Although it is not perfect, I will continue to find the best way in my work. I will lead my partners to unite, work hard, surpass ourselves to establish the confidence to win, and fully commit to the second. In the trend of secondary entrepreneurship, we work hard for the second venture.
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