How to write a sales work plan

No matter which job you do, if you want to do it well, you must give yourself a time-scheduled work plan and a summary of the work. We all know that the sales plan is the basis for every salesperson 's work. Such a plan may be a must for a big sales company, but it may not be a small company. If you do things without planning and training, most salesmen can hardly complete the sales task. The sales task set by the company has also become a castle in the air. It is just a display or a piece of paper. So, how do you treat a sales plan as a salesperson ? I think that to become a good salesperson , no matter what kind of company you are in, no matter what kind of boss you are facing, careful planning of sales work is the foundation of your sales task. So how do you write a sales work plan?

Let's start from the beginning. Just be a salesman or just go to a new company. The job you have to do is to understand the product first, then understand the sales channel, and then understand the market. Don't be busy writing a sales plan first. After you feel that you have a certain understanding of the market situation and product situation, you must write the first sales plan. This plan should be a reflection of your sales ideas. You don't need to write specific tasks. You only need to write your own sales channels, how to cultivate customers and your understanding of product sales . In short, it is a summary of sales channels and sales methods. Once you have learned more about the market, adjust and supplement your plans.

The general writing sales plan includes the following aspects:

1. Market analysis. That is to say, according to the market situation that has been learned, the selling point of the product, the consumer group, the sales volume, etc. are positioned.

2. Sales method. It is to find out the patterns and methods that are suitable for the sale of their products.

3. Customer management. It is how to serve a developed customer and how to motivate them to increase sales or purchases; how to follow up with potential customers. I think this is very important and should be the main part of the project.

4. Sales task. Is to set a reasonable sales task, the main purpose of sales is to improve sales tasks. Only by trying to use various methods to accomplish the established tasks is the role of the plan. When it is finished, it is necessary to sum up the good methods and models. If it is not completed, it must be summarized, and there are still problems and difficulties.

5. Assessment time. Sales work plans can be divided into annual sales plans, quarterly sales plans, and monthly sales plans. The time for assessment is different.

6. Summary. It is to judge the sales plan of the previous time period. The above six aspects are necessary for the project. Of course, the plan is not static, and it must be adjusted according to the market conditions. Marketing Sales Marketing Sales Training Marketing Training Phone Marketing More...

Planning to do sales will make our work more instructive and normative. It is also a ruler for self-study of sales work. If you continue to do so, you will find that your sales skills are improving and your sales tasks are in progress. Improve, and more importantly, your sales management capabilities are improving. 95% of salespersons who are sales managers or boss positions are those who have sales plans, and those who make sales plans.

1. Do the main work:

1) Establish a sales team that is familiar with the business and relatively stable.

Talent is the most valuable resource of the company, and all sales performance comes from having a good sales person. That's right, first develop a personal work plan for the salesperson and supervise the completion. Building a sales team with a cohesive and cooperative spirit is a key point for us now. Establishing a harmonious, destructive sales team at work should be a major job.

2) Improve the sales system and establish a clear system of business management methods.

Sales management is the most difficult problem for enterprises. Sales personnel are on a business trip and see customers in a state of laissez-faire. The purpose of perfecting the sales management system is to enable the sales staff to exert subjective initiative in the work, have a strong sense of responsibility for the work, and raise the awareness of the protagonist of the sales staff.

3) Train the sales staff to find problems, summarize problems, and constantly improve themselves.

Cultivate the sales staff to find the problem. The purpose of summarizing the problem is to improve the overall quality of the sales staff. In the work, the problems can be summarized and the opinions and suggestions can be put forward. The business ability can be improved to a mature salesman.

4) Market analysis.

That is, according to the market situation we have learned, we will properly position the selling points, consumption, and sales of our products.

5) Sales method.

It is to find out the models and methods suitable for the sales of our company's products.

6) Sales target

According to the sales tasks assigned by the company , the tasks are decomposed according to the specific situation to monthly, weekly, daily; monthly, weekly, and daily sales targets are decomposed into various sales personnel to complete sales tasks in various time periods. And improve sales performance based on the completion of sales tasks. If there is any incompleteness, find out the cause and correct it in time!

7) Customer management.

It is how to serve a developed customer and how to motivate them to increase sales or purchases; how to follow up with potential customers.

Summary: According to some problems encountered in my previous sales process, the customer has suddenly changed the itinerary and destroyed the contract, so that the planned trip is disrupted and the purpose of the business trip cannot be completed. Causing time and waste of funds. I hope that leaders can pay more attention to this work!

I have never worked on this before. I wonder if this plan can be useful. I also hope that the leadership will give guidance! I firmly believe that in my own efforts and company training and in the tempering of my work, I will definitely have some in this respect. achievement!