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Summary of information publicity work of rural credit cooperatives


In XX, under the correct leadership of the provincial and municipal associations, the rural credit cooperatives of our city closely focused on the core of bills and the “Quality Service Year” activities, giving full play to the role of information and propaganda, highlighting investigations and studies, and strengthening information reflection. Publicizing and reporting on various work experiences and practices such as “carrying, supporting agriculture, controlling newness, reducing old age, security, and increasing efficiency” in various periods, vigorously promoting the spirit of the letter of trust, sing the new image of Xinshi’s reform, and promote the city’s rural credit business Healthy and rapid development.
In the whole year, 362 articles were published in the media at the prefecture-level and above, and 27 issues of the internal publication "xx Rural Credit Cooperatives" were edited. According to the regulations of the provincial and municipal associations, 30 outdoor wall advertising slogans and 300 banners were hanged. The credit union organizes 2 bulletin boards or window displays, so that newspapers and periodicals have texts, broadcasts, TVs, and slogans on the walls. The society has columns. Initially realized the goal of “reporting big newspapers, entering major magazines, and headlines” in communication reporting work, achieving a historical leap in quality and quantity, and achieving the goal of greatly improving social status and corporate image.
First, the leadership attaches importance to creating a literary atmosphere
In XX, after the xx city association information publicity work conference was held, the city association strengthened the organization and leadership, enriched the information personnel, set up a publicity platform, and issued the "XX City Rural Credit Cooperatives XX Year Information Publicity Work Opinion" to set up information publicity work. The leading group will establish an assessment and incentive mechanism and a network of correspondents at the grassroots level of the city to increase publicity and investment, and create a development environment with good information and publicity work.
Strengthen team building. The association is chaired by the chairman of the board of directors, the other team members are the deputy heads, and the heads of the departments are the members of the information publicity work leading group to strengthen the construction of information publicity teams at the grassroots units. Each department and credit agency of the government has a certain writing ability. The comrades acted as part-time propagandists. The comprehensive humanities and education department clarified that a special person is responsible for the city's information publicity work, and equipped with the latest models of computers, forming a vertical and horizontal information communication network system. The xx comrades of the Associated Office are willing to be poor and love writing. Individuals have published more than 320 manuscripts in newspapers and periodicals at all levels throughout the year.
Strengthen the monthly report system. Since April, we have launched the "President's Work Monthly Reporting System" in conjunction with the provincial and municipal associations, and established a comprehensive monthly report system for the heads of the city's outlets, requiring all credit bureaus and department heads to contact the city before the 3rd of the following month. The social report sent the comprehensive work of the unit and the person in the previous month. From the source, we will enrich the latest information channels of the first line, master the major situation and emergencies at the grassroots level, and recommend the media in time for business innovation, good deeds, and typical experiences. On January 31, the Financial Times published the city's rural credit cooperatives to actively respond to the snowstorm weather. On April 16, the Financial Times reported that the xx city rural credit cooperatives issued a spring farming loan of 45 million yuan. "xx Rural Credit Cooperatives Briefing" published xx city xx rural credit cooperatives "four in place" to collect and collect, xx city rural credit cooperatives actively seized the stability of stocks, focusing on the story of xx city association risk department, xx city rural credit cooperatives The "four-hard" initiative has a certain impact on the collection of manuscripts. Focusing on the story of the risk department of the xx city association, the xx provincial government is in charge of the deputy governor's attention, and hand-expressing the province's paradigm, it is worth learning; xx city rural credit cooperatives' "four hard" measures to collect, the provincial association guide Require local learning reference.
Strengthen the target assessment. The agency has signed a letter of responsibility for information and publicity, and it is clear that each outlet will submit no less than one message per month to the city association. All credit cooperatives and departments have set up key research projects in XX. The members of the team plan and research according to the division of labor. The leaders and department heads must publish one article in the newspapers and magazines at the prefecture-level and above. Through the same arrangement, inspection and assessment with the business work, the effectiveness of the publicity information is continuously improved. The leaders of the association attach great importance to the information publicity work, and they also set an example by themselves. The director of the XX comrades is busy with the work of the comrades. Every month, he guarantees to investigate a grassroots credit cooperative. He never entrusts others to do the work. He always goes deep into the scene and personally experiences the situation. We will write high-quality analysis and investigation reports, and promote the balanced development of the work of the surveyed units through on-site rectification. Since April, we have reported 9 copies of the “President’s Work Monthly Report”. , 8 times to get good results in the xx city credit cooperatives. In the research stage of the Scientific Outlook on Development, xx comrades personally wrote the article entitled "Catch the six adhere to the implementation of the scientific development concept", won the third prize of the provincial association evaluation, the first prize of the xx city association evaluation; the director of the association xx, the chairman of the board of supervisors Xx thoughts and experiences articles were selected in the "xx Rural Credit Cooperatives Briefing" scientific development concept album series exchange; xx comrades wrote "Persistence in the scientific development concept to enhance five kinds of awareness" experience articles, was awarded the third prize by the xx city association. Since the leadership took the lead in setting the standard, the whole city created a man-made manuscript to write a manuscript, and each of them participated in the strong atmosphere of propaganda, which promoted the in-depth promotion of information propaganda work. In the XX year, there were 12 papers for the central level, 85 papers for the provincial level, and 163 papers for the city and city level, a record high.
Second, build a platform, highlight the propaganda focus on information dissemination with overall, policy, sensitivity and other characteristics, we focus on the potential of news value, expand the influence of information propaganda, and strive to maximize the benefits of news coverage through propaganda and ideas, Promote the focus of public opinion in key periods and promote the sound and rapid development of the rural credit cooperatives business.
A variety of methods are combined in the form of propaganda. During the "two festivals" period, we vigorously carried out the "five ones" propaganda, that is, for deposit customers: gathering once, last time, comforting a question, sending a letter, sending a trip, holding the city's rural credit on January 7 The meeting of the person in charge of the society asked the city's outlets to firmly grasp the dividends distributed by the stock dividends and the deposits of the xx affiliates over 10 billion yuan, and do a good job in various forms of publicity activities. On the xx TV station, 35 channels were continuously inserted for 30 days of rolling subtitles, and banners were advertised at each business outlet and main road in the city. 10,000 copies of a letter to a working friend were issued, and a bonus payment, a Spring Festival couplet, and a Fuka card were issued. On-site analysis of interest rate hikes or savings and other promotional activities, effectively enhance the social image of rural credit cooperatives, and promote the development of organizational funds. In the first quarter, the total deposits of three outlets such as Meichuan, Yixing and the sales department reached more than 100 million yuan, of which Meichuan and the sales department added more than 100 million outlets in the first half of the year; there were 9 outlets with net deposits exceeding 10 million yuan. Accounted for 64% of the city's total net increase; the city has 19 outlets to complete the annual plan, accounting for 70% of the total number of outlets, the rest of the outlets have increased compared with the beginning of the year, the first time in the past four years to achieve a net increase in all network deposits without negative growth Case.
The promotion method is combined with the consolidation of positions. Since the beginning of this year, "We have always insisted on the "xx Rural Credit Cooperatives Brief" as an important carrier for exchange of experience, information feedback, propaganda and guidance, and give full play to information exchange, decision-making assistance, guidance and promotion, and insist on monthly briefings. Less than 3 issues, 75 editorial newsletters throughout the year, total 27th. For the grassroots units to understand the superior intentions, principles and policies, and mutual control of the implementation of each unit, work dynamics, etc., played a guiding role in the overall work. For example: The first issue of the brief report quickly reported that “the city's rural credit cooperatives actively responded to the snowstorm weather”, effectively guided the grassroots outlets to do a good job in supporting agriculture and disaster relief, and ensured the smooth progress of various services; the second briefing focused on affirming the “Yixing Credit Union” Qin Chun early deposit work "open the door", to promote the city's organization of funds work; the third issue of the briefing, summed up "xx credit unions to pay for the due loans to achieve "four in place"", educate everyone to understand the receipt of the clear The urgency of the loan work laid a good foundation for the city's joint efforts to clear the receipt of loans; the fourth warning report, "Self "Bitter wine drink", introduced the perpetrators xx, xx. During his tenure as a loan officer of Daikin Credit Union, he took the means of not collecting credits, impersonating loans, etc., misappropriated credit funds, and was sentenced to imprisonment by the court. Warning workers should learn from these cases happening in our case, take precautions, and enhance self-control and self-discipline; the sixth issue of the briefing, "The Natural Disasters and the Love of the Whole City Credit Union Employees eager to donate to the earthquake-stricken areas", Through the report, more than 300 cadres and workers have donated money and donated a lot of love. Since the 16th issue, we have published the work of recruiting new employees this year for five consecutive sessions, caring about the ideological construction and healthy growth of new employees, and promoting the sustainable development of Xinhe.
The promotion focuses on the implementation of the activities. This year, we will do our best to do the "Quality Service Year" organized by the superior associations, "the reform of the third anniversary of the establishment of the Provincial Association", "the comprehensive management of imposter loans", "special case governance", "in-depth study and practice of scientific development concept", "Xxx City Credit Union deposits over 10 billion celebrations" "Five-category account inspection" and other information publicity work. In accordance with the requirements of the implementation plan of the “Quality Service Year” activity of xx City Association, carefully prepared and issued the “Code of Implementation of the Quality Service Year of Rural Credit Cooperatives in Xxx City” with the goal of “Inner Quality and Outer Tree Image”. No. No. 23, No. 23 Notice of the Implementation Regulations of the xx City Rural Credit Cooperatives Counter Service Standards. Fully mobilize and deploy, hold the meeting of the city's credit cooperatives, credit and accounting executives, and concentrate on the Interim Measures for the Management of Quality Service of the Business Credits of Rural Credit Cooperatives in xx Province and the Handbook of Quality and Civilized Service Standards of Rural Credit Cooperatives in xx Province. Through the use of training, unified thinking, let all members feel the necessity and importance of financial quality services. Provided a strong propaganda and guarantee for the smooth development of the "Quality Service Year" activities; successively invested 4 million yuan to transform the basic service facilities of 24 outlets within the jurisdiction, and strictly designed and transformed according to the unified standards of the provincial associations, striving for harmony Beautiful, bright and generous, giving customers a good sense of sight and identity. Continuously improve service facilities, create a good business environment, and implement civilized and high-quality service standards. In order to do a good job in the activities such as “comprehensive management of imposter loans” and “complete clean-up of loan collaterals” and daily standardization of publicity and education, the Ministry of Credit Management has created the “xx Credit Park” publication this year, and has issued 7 issues throughout the year to reach the information. Communicate and promote the purpose of rectification and improvement. In order to improve the writing level of everyone, the Finance and Accounting Department organizes employees to learn the XX City Association's "Bank Application Writing" reading book, to standardize accounting behavior, develop intermediary business, improve internal accounting level, and implement "five-class account inspection" and " Activities such as “Fixed Assets Clearance”, the “Financial Information Monthly Report” was established to promote accounting standardization. In the activities of “special case management” and “employment risk behavior investigation”, the Audit and Audit Department paid attention to the promotion of these activities and issued special briefings, which provided a strong propaganda for the smooth development of the activities. In addition, the city's credit cooperatives announced the contact information and telephone number of the credit officers in Baocun in the reform and withdrawal area to facilitate the people to handle the financial business. In ordinary times, they often set up booths and set up help desks at the outlets. To convey economic information and financial knowledge to urban residents and farmers, including anti-counterfeiting, anti-money laundering, investment and financial advisory, etc., to provide policy information on credit and settlement, including the introduction of deposit and loan business, etc. Farmers' wealthy staff and financial advisers.
Although our information dissemination work has achieved good results this year, we must clearly understand that there are still some problems that cannot be ignored in the work: First, individual units pay insufficient attention to it, and information publicity is regarded as a general work. Insufficient strength and advancement, passive response, and the quality of reported information is not high. Second, the quality of individual part-time correspondents is not solid enough. Some are unwilling to learn and are unwilling to write. Some are limited to verbally reporting information. They do not really contact the actual situation, touch their minds, and write high-quality manuscripts automatically. Third, some correspondents are satisfied with the completion of the prescribed issues, and creative research is not very strong. The existence of practice and theory is not closely integrated, and it is hard to write and suffer, and is not willing to think hard and work hard. In the next step of work, we must overcome the problems and deficiencies in the work, and work hard to grasp every link and every step. The comprehensive personnel department must strictly control the information in accordance with the requirements of information publicity work. If it fails to meet the required information, it must be instructed to “replenish the course”.
In short, according to the unified deployment of the municipal associations, all credit cooperatives, savings offices, and ministries have earnestly done all the work of information propaganda with more political enthusiasm and solid work style, and ensured the quality of communication reporting in XX. The historical leap of the number of double harvests, in order to enhance the market competitiveness of the rural credit cooperatives in our city, and promote the development of various businesses to develop a new situation!

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