2014 Corporate Culture Construction Summary

Article 1:

The competition of enterprises in the 21st century is actually the competition of corporate culture. The corporate culture refers to the highest goals, value standards, basic concepts and behavioral norms that all employees cultivate and form in the process of enterprise entrepreneurship and development. It is the conformity of organizational concept, system and behavior, and symbolic system. Corporate culture is not only a reflection of the comprehensive strength of the enterprise, but also a reflection of the degree of corporate civilization. It is also the source of the productivity of the knowledge form into the productivity of the material form.

In recent years, with the strong support of the company and the company's strategy, Changli Yuancheng Company has vigorously carried out the construction of corporate culture, fostering a corporate culture of positive, optimistic, united and up-to-date, and building a good service image of the company with customers as the center; For the center, create a harmonious atmosphere of people-oriented; take the company as the center, establish a good image of the company, clarify the company's development and goals, and create a strong "you have me, I have you, I am everyone, everyone is me" Value chain system. The corporate culture construction activities have greatly enhanced the cohesiveness and centripetal force of the enterprise, thus effectively promoting the reform and development of Changli Yuancheng Company.

First, refining the essence of wisdom into a unique enterprise spirit

Changli Yuancheng Company fully recognizes the role and significance of corporate culture, integrates and innovates the original culture in different stages of enterprise development, and gradually forms the corporate spirit of “high-mindedness and greatness”. The management principle of “win-win and win-win”, the management strategy of “heavy work in the details”, the quality concept of “achieving the standard of users is the best quality”... At the same time, the company will also represent these The cultural declaration of Yuancheng is written on the walls of our office buildings and workshops, and the promotion of corporate culture is intensified, so that employees gradually understand, understand, recognize and accept the company's corporate culture in the process of subtle influence. These have made the company's corporate culture gradually mature in concept.

Second, improve the company's various systems and norms, and provide solid wings for the company to take off

"No rules are not square", enterprises are the same, without certain institutional constraints, production and management activities are difficult to carry out in an efficient and orderly manner. The development of today's Changli Yuancheng company needs a more complete and effective system to ensure the operation of the entire enterprise. The administrative department of the Integrated Planning Management Center actively promotes the implementation, implementation and improvement of the company system. Employee behavioral norms. Safety production management system, factory environment and civilized office management system, network management system... The implementation, implementation and improvement of these systems regulate the operation of the company's work, standardize the behavior of employees, and vigorously promote the company's Running in a regular track.

Third, actively strengthen the construction of the company's corporate culture symbolic layer, and establish a good external image of the company

1. The company contacted the external advertising company and tailored a complete and distinctive corporate vis system for the company. This system not only involved the company name, company logo, corporate standard color, auxiliary graphics, office affairs system, Corporate clothing, display systems, gift systems, indicator systems, etc., all of which regulate the company's image vision system. It has laid a strong foundation for the company to establish its internal and external image, and has made a good start for the company's corporate culture.

2. Re-construction of plant greening, establishment of company flag, renewal of factory service, renewal of company's technical process equipment, product features, style, panel and packaging characteristics... These activities are carried out on the surface of corporate culture. Reflecting the company's strong material and cultural content, it is the embodiment of the company's corporate culture visualization.

3. The monthly report of the company's internal report, "Award Adult", was officially launched in June. It has been issued two times so far, and has achieved fruitful results. It has received a lot of support and love. I hope that our "Great Adult" can become A bridge for internal and upper-level information communication and a platform for mutual talk. The establishment of the new bulletin board, the weekly report design, and the company's cable TV are fully paved, which have enriched the company's employees' amateur cultural life and greatly enhanced the employees' spiritual culture.

4. The corporate culture symbol layer is the material culture created by the company. It is the condition for forming the corporate culture concept layer and the institutional behavior layer. The symbol layer can reflect the company's management thought, management philosophy, work style and aesthetic consciousness. It is the most direct reflection of the external image of the company. Although the results are considerable, we will continue to maintain and continue to strengthen the construction of corporate culture symbolic layers.

Regarding the current status of corporate culture construction, we put forward the following opinions and suggestions, and carry out the following work from the following points: 1. Strengthen the propaganda of the significance of corporate culture, so that more people can recognize the role and significance of corporate culture. Recognize the importance and necessity of building a corporate culture. To lay a broader public foundation for corporate culture construction.

2. We will continue to maintain, maintain and improve the current corporate culture construction results. At the same time, I know that there are still many weak points in the company's corporate culture construction work. Our current corporate culture only stays at the external level of the symbol. There is no deep anatomy of the company's internal corporate culture. Therefore, we will strengthen the construction at the conceptual level and institutional behavior level, and make this work the focus of future corporate culture construction. .

3. Since the company's corporate culture is still not perfect, we have great problems and deficiencies in terms of staffing and professional skills. We recommend that the company conduct a comprehensive corporate culture diagnosis, diagnose the current state of corporate culture, conduct a swot analysis, and propose a detailed construction work plan based on this.

4. In the follow-up work, we will formulate the relevant systems and norms related to corporate culture construction, provide policy support and operational norms for corporate culture construction, comprehensively promote the company's corporate culture construction, and grow and grow stronger and stronger for the enterprise. Provide strong support and strong backing to further develop the role of corporate culture in the company's production and operation and development of the booster.

Article 2:

In recent years, with the strong support of the company and the company's strategy, Changli Yuancheng Company has vigorously carried out the construction of corporate culture, fostering a corporate culture of positive, optimistic, united and up-to-date, and building a good service image of the company with customers as the center; For the center, create a people-oriented and harmonious atmosphere; take the company as the center, establish a good image of the company, clarify the company's development and goals, and create "you have me, I have you, I am everyone, everyone is me" Strong value chain system. The corporate culture construction activities have greatly enhanced the cohesiveness and centripetal force of the enterprise, thus effectively promoting the reform and development of Changli Yuancheng Company.

First, refining the essence of wisdom into a unique enterprise spirit

Second, improve the company's various systems and norms, and provide solid wings for the company to take off

Third, actively strengthen the construction of the company's corporate culture symbolic layer, and establish a good external image of the company

1. The company contacted the external advertising company and tailored a complete and distinctive corporate VIS system for the company. This system not only involves the company name, company logo, corporate standard color, auxiliary graphics, office affairs system, Corporate clothing, display systems, gift systems, indicator systems, etc., all of which regulate the company's image vision system. It has laid a strong foundation for the company to establish its internal and external image, and has made a good start for the company's corporate culture.

Regarding the current status of corporate culture construction, we put forward the following opinions and suggestions, and work from the following points:

1. Strengthen the propaganda of the significance of corporate culture, let more people recognize the role and significance of corporate culture, and recognize the importance and necessity of building corporate culture. Lay a broader public base for corporate culture construction

3. Since the company's corporate culture is still not perfect, we have great problems and deficiencies in terms of staffing and professional skills. We recommend that the company conduct a comprehensive corporate culture diagnosis, diagnose the current state of corporate culture, conduct SWOT analysis, and propose a detailed construction work plan based on this.

Article 3:

The group company is a modern enterprise group that has been restructured and restructured based on the original textile mill. In recent years, in the fierce market competition, in the face of the new situation of China's accession to the WTO, we have earnestly implemented General Secretary Jiang's important thinking of the "Three Represents" while insisting on deepening reforms and strengthening management, while vigorously strengthening corporate culture and cultivating wealth. The modern enterprise consciousness, the market economy concept and the united, enterprising and positive corporate culture have greatly enhanced the cohesiveness, incentive, binding, guiding and radiating power of the enterprise, which has effectively promoted the reform, development and production of the enterprise.

First, reshape the corporate image and create a "" brand.

The predecessor of the group company is a textile factory in the form of a factory. The glory that once had been bleak in the new market economy. At the time of enterprise restructuring in 1996, we deeply realized that corporate image is an intangible asset of an enterprise and an important condition for an enterprise to go to market. To this end, we first established our own business philosophy: users are food and clothing parents, quality is the life of the company. Emphasized users must receive the best service, and must win the trust of users with high-quality products and services, paying special attention to establishing a good image of enterprise as a service in the minds of the public. In order to establish this image, we have carried out the study and discussion activities of the business philosophy in the whole company, and made open and serious treatments for some behaviors that are detrimental to the image, and proposed who is the brand of the enterprise, and the company will slap the rice bowl. Secondly, we asked experts to design a company logo and packaging, and printed uniform logos for various places and various stationery materials. By changing the white packaging bags of the past products into the current color packaging bags, the products that customers can recognize at a glance in the market have improved the reputation of enterprises and products. Third, we have condensed our corporate culture in our products, so that excellent quality, excellent service, and business style for the sake of users are reflected in the “Yunzhonghe” brand products, so that users not only get products, but also A culture that has been firmly established in the minds of users.

Second, foster the "characteristic" spirit of enterprise.

In the process of vigorously advocating the concept of market economy and modern enterprise awareness, we timely summed up and refined and formed our own corporate spirit - respect, service, excellence and self-confidence. Respect is a reflection of people-oriented management thinking. The company's focus is on respecting the value of employees' lives and stimulating their creativity, thus forming a culture-centered, respectful, caring, and motivating mechanism and a culture of making people enterprising. Service, that is, users must get the best service, emphasize the establishment of long-term trade relationship with users; between the employees, between the upper and lower processes, the entire enterprise is a service chain. Excellence, that is, the pursuit of excellence in product quality and quality of work, and the spirit of perseverance and perseverance, everything can be done. Self-confidence is a generalization that reflects people's beliefs of winning and winning. As long as they believe in success, they will win success. This entrepreneurial spirit was formed after repeated discussions and revisions by teams, workshops, and various companies. It has a broad public base and, once launched, forms a consensus across the company. We also organized various forms of "spiritual" lectures and cultural performances to create a unified signage in various places, so that this entrepreneurial spirit quickly penetrated the hearts of employees. Of course, the more important task is to implement this spirit in production and management. We will include it in the "Corporate Culture Cup" for assessment. Anyone who does conscientiously implement this spirit will be rewarded with great praise. Anyone who violates this spirit will be criticized and punished in a timely manner.

Third, use the market economy concept and modern enterprise awareness to "wash brains" for employees.

Our company is located in the inland provinces, the Loess Plateau, and away from the coastal open areas. The industrial and market standards are relatively backward. In addition, the original is a “state-owned factory”, which is deeply influenced by the long-term economic system and the employees’ ideas. Relatively backward, modern enterprise awareness is not strong. This problem has become a major obstacle to the reform and development of enterprises. Many reform measures are not understood by employees and are difficult to implement. We are deeply aware of the seriousness of this problem. Although the company is on the loess slope, the products have to go to the market and go to the whole country and the world. What kind of work is there for a craftsman, and how can employees who have no market economy and modern corporate awareness produce high-quality products? To this end, we have invited university professors to take the opportunity to take off training. To teach employees the modern enterprise system and market economy rules, and invite famous scholars inside and outside the province to teach the innovation of the enterprise system for managers. Experts with market experience inside and outside the company are invited to talk about actual market cases. The company uses newspapers, radio, posters, blackboard newspapers, etc. to tirelessly promote market economy knowledge and modern enterprise systems. In addition, the company's various management systems and the various revisions and reconstructions of rewards and punishments reflect the principles of market economy and modern enterprise. In particular, through the handling of various large and small management issues, the employees' ideas have undergone a fundamental transformation. Risk awareness, competition awareness, service awareness, quality awareness, and reform awareness have been greatly enhanced. The liberation of ideas and the transformation of ideas have promoted the development of productive forces.

Fourth, the "destiny community" as a link to unite people.

Nowadays, enterprises and employees have in fact become a community of destiny. Many employees and generations of people are working in the same enterprise, "the damage is all bad, and the company is proud of it." However, to sublimate this reality into a kind of cohesiveness and combat effectiveness, it still needs a lot of hard and meticulous work. In the past few years, we have continuously improved the system of employee representative conferences. Major corporate issues have been proposed to allow employees to participate in decision-making, enhance the transparency of corporate management, and make employees feel that business is their own business. The company and the party committee conscientiously implemented the important thinking of Comrade Jiang Zemin's "three represents". All work is carried out on the basis of representing the fundamental interests of the employees. It truly makes employees realize that their ideals are consistent with the fate of the company, and the interests of employees The development goals of the company are consistent, and the interests, honors and corporate development goals of the employees are unified to form a common value trend and behavioral norms. In the fall of 1998, it was the most difficult period for our company to operate. The income of employees was very low, and some young employees had emotions that affected normal production. At this time, Communist Party members and old workers took the initiative to stand up, present their own opinions, talk about the overall situation, talk about long-term interests, and do the ideological work of young workers. The party committee took advantage of the situation and used the "destiny community" theory to renew the belief that everyone united and shared difficulties, and finally made everyone The understanding is unified and the heart is more harmonious. Through these efforts, all the employees of the group truly realized the connotation and value of the "community of destiny".

Fifth, management is strict, emotions are true, and the atmosphere of “home” is created.

Management is the eternal theme of the enterprise, and the construction of corporate culture is also an important means of management modernization. In a sense, management is also culture. Over the years, our group has revised hundreds of systems of size and dozens of assessment standards, all of which reflect a "strict" character. The implementation and implementation of these systems are even more complete, the system is equal before the implementation, strict implementation has formed a trend. Cadres who fail to meet the standards of management posts and those who fail to meet the term of office are all moved. Those who fail to complete the tasks of production are all "internally laid off", and the quality accidents are penalized in the end. Our strict management, as a feature of corporate culture, is called “strict culture” by local society. Of course, the starting point of "strictness" is the deep love for employees. Employees are the greatest asset of the company. Employees are very hard under the current social conditions. We strictly manage from the fundamental interests of caring and protecting employees. At the same time, we attach great importance to caring for employees' lives and thoughts in daily work. Last year, we formulated and promulgated the "Regulations on Ideological and Political Work of the Group". Article 4.13 specifically stipulates the "Nine Musts" for cadres at all levels to care about the lives and thoughts of employees, including "five must visits" and "seven must talks." Due to space limitations, here are just three examples: Every year, Mid-Autumn Festival, Spring Festival, we have to give condolences to 100 difficult employees, send white noodles and meat dishes; an employee of the electromechanical workshop has mental disorders due to loss of love, and the mental hospital has lived. After half a year of treatment, the party branch took the initiative to take him back, giving care and guidance from work and life, and he was cured after half a year; one employee in the spinning two workshop got a heart attack, unable to pay huge medical expenses, and the union and party branch called for All employees donated money to help solve his problems and recently returned to work. Our group's spirit of caring for employees' lives and thoughts is well-known in the local area and is known as the "home culture."

6. Adhere to the cultural activities of the masses for many years.

People's cultural activities are not the whole of corporate culture, but they are an indispensable part of it. We adhere to the long-term development of various corporate culture activities, roughly three levels of branches, workshops, molecular companies, and teams. Every time a large festival is held, the company engages in comprehensive literary and sports competitions and performances. Each month, each company and workshop has a single cultural and sports activity. Each half-month team has a small group of cultural and sports activities. The activities include calligraphy and painting exhibitions, aerobics, song and dance evenings, sports games, speeches, tug-of-war, poetry readings, outings, debates, etc. Some of these activities have won many awards in the provinces. We value the level of activities and value the participation of the people and the cultural value of the team. We also insist on running the "Press", TV stations and radio stations, and vigorously organize "cultural corridors" and newspaper posters, so that these cultural carriers form an excellent spiritual environment, enhance employees' love and construction, and enhance the cohesiveness of enterprises. .

7. Cohesion, motivation, binding force, guiding force, and radiation force.

Through years of unremitting efforts to strengthen corporate culture, we feel that the cohesiveness, incentive, binding, guiding and radiating power of the company have been greatly enhanced, which has provided a strong guarantee for the company's relief, reform, development and production and operation. enhancement.

Cohesive enterprises are economic organizations, and economic relations play a fundamental role. However, relying solely on money to maintain the system and employees will inevitably be a loose sand in the long run. Therefore, it is necessary to have a good corporate culture to play the role of concentrating the employees. Because people not only have the desire for material needs, but also the desire for belonging and affinity. This is also a experience in the practice of building corporate culture. In March 1999, our salesman received a foreign order in Hong Kong. Once calculated, the benefits were very good, but the quality and delivery requirements were very demanding. The company leaders were hesitant to make this decision. After the first-line employees heard about it, they spontaneously discussed it and finally jointly proposed this hard bone. After all the employees did not pay, work overtime, elaborate textiles, the goods were finally completed on schedule. The company's leadership was very touched by the cohesiveness and enthusiasm of the work.

Incentives for several years, the employees of our company, under the encouragement of culture, worked hard, brave the market, boldly innovated, and strictly and consistently created many brilliant achievements, and a large number of outstanding employees who strived for excellence and striving for excellence. Come. In the past few years, the product grade has been continuously on three steps, the production level has been maintained at the advanced level of the province, the market space has been continuously expanded, and the management level has been greatly improved. We have Liu Jun, one of the top ten salesmen in Shanxi Province. There is a provincial labor model Li Meixian who has no absenteeism for 15 years next to the cloth machine. There is a flawless, strict management and diligent and honest "Kong Fansen-style good cadre" Xing Baoshan. They become typical representatives of contemporary people.

Binding When a company is upright, this kind of spiritual atmosphere plays an invisible binding force. If there are no bad words and deeds, there is no market, so they dare not look up. Excellent corporate culture paves the way for positive and uplifting seeds, and seeds of healthy and civilized seeds. There is no living space for weed pests. Some of our employees are transferred to other units, and they are all outstanding. There is a saying in the community: there are also people who have different feelings. The newly graduated student, the parents are willing to send him to work, saying, "Send the doll to him, we are at ease." In the enterprise, everyone is busy working, and some people have the freedom to chat and chat, because this is very involuntary, generally choose to read books.

The corporate culture with excellent guiding ability is a common value trend. What is advocated by enterprises and what has been developed has become a trend. In 1995, our company began to "break the three railways", and the resistance was great. Many employees did not understand and considered themselves to be "national people". Posts, wages, and duties were not allowed. Three years later, we will "break the three railways" more vigorously and thoroughly. Most employees not only understand but also actively support it. They believe that this is the need for the survival and development of enterprises and the need to realize their own values. Because the concept of employees has changed, the economic mind of the project has been replaced by the market economy. In 1997, our company bought back dozens of computers, which were used in business management. Some employees did not understand it, saying that it was a waste of money. No one has said this now, because the construction of information technology has brought obvious benefits to enterprises, and modern enterprise awareness has taken root in the hearts of employees.

The influence of the corporate culture of radiation has its subtle influence. It will gradually penetrate into every corner of the enterprise and play a silent and tangible role. Our group company has 8 molecular companies, 9 production workshops, and some peripheral units. Although the system is different and the management is different, the culture is the same. It plays a role in each line and each branch. The people in the city also said that culture not only affects new roads, but also affects the whole.

Through several years of practice, we have realized:

First, we must fully understand the role of corporate culture. Today, few people hold the view of corporate culture uselessness, but their understanding of the importance is generally insufficient. We have encountered such contradictions in the construction of corporate culture in recent years, but the facts are answered: the significance of corporate culture construction is very significant. Of course, the "three reforms and one strengthening" of enterprises will always be an important pole. Moreover, it should be recognized that there is mutual permeability, complementarity and indivisibility between the two. Some management systems are also cultural constructions, and some cultural constructions are also management tasks.

Second, the management of corporate culture construction should be formal. Nowadays, the "leadership characteristics" of corporate culture construction is very important. The main leaders can pay attention to it, and the main leaders will like what they want. What is the focus of corporate culture construction? Once the leadership is easy, the work will be interrupted. Therefore, it should be like the other management functions of the enterprise, set up full-time departments and personnel, responsible for planning, organization, inspection, coordination and assessment, so that it can be formalized.

Third, a set of scientific corporate culture construction evaluation standards should be issued as soon as possible. The construction of corporate culture is difficult to quantify, and the effect is difficult to evaluate. Because of the lack of basis for quantitative evaluation, people can not see its great value, giving people a feeling of not doing the same, which is not conducive to the development and progress of corporate culture construction. . Therefore, a set of scientific evaluation criteria should be issued as soon as possible. Although it is difficult to quantify, it is still possible to find regularity. For example, although the form of corporate culture varies widely, its effects are convergent. After careful research and analysis, a set of scientific evaluation criteria can be proposed from the perspective of “results”.

2014 Corporate Culture Construction Summary

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