Successful from a grain of rice

When I mentioned Taiwan’s richest man, Wang Yongqing, almost no one knows. He promoted the Taiwan Plastics Group to the top 50 of the world's chemical industry. In the early days of the venture, he only did a small business selling rice.

Wang Yongqing had no choice but to read a book because of his family's poverty. Wang Yongqing, 16 years old, came to Chiayi to open a rice shop from his hometown. At that time, there were nearly 30 rice shops in Chiayi, and the competition was fierce. Wang Yongqing, who had only 200 yuan at that time, could only rent a small pavement in a remote alley. His rice store was opened at the latest, the smallest, not to mention the popularity, no advantage. In the days when the new opening, the business was cold and clear, and the door was awesome.

At the beginning, Wang Yongqing once carried the rice cooker to the door to sell. After a day, people were not only tired enough, but also not very good. Who will buy a small vendor to sell rice? How can we open the market? Wang Yongqing decided to open a breakthrough from each grain. At that time, in Taiwan, the peasants were still in manual work. Due to the backwardness of rice harvesting and processing technology, many pebbles and other debris were easily mixed in the rice. People have to scouring the rice several times before cooking, which is very inconvenient. But everyone is already eccentric, and is used to it.

Wang Yongqing has found an entry point from this commonplace. He and his two younger brothers worked together to pick up the shackles, sandstones and the like that were mixed in the rice, and then sold them. For a time, the housewives in the town said that the quality of the rice sold by Wang Yongqing was good, and the trouble of Taomi was saved. In this way, one pass ten, ten pass hundred, the business of rice shop is getting more and more popular.

Wang Yongqing did not satisfy this. He still has to work hard on the meter. At that time, the customers came to buy rice and shipped home. This is nothing for young people, but it is a big inconvenience for some elderly people. The young people have no time to take care of the housework, and the customers who buy rice are mostly elderly. Wang Yongqing noticed this detail, so he took the initiative to send rice to the door. This convenient customer service is also very popular. At that time, there was no “home delivery”, and adding this service project was equivalent to a pioneering work.

Wang Yongqing sent rice, not to the customer's door, but also to pour rice into the rice tank. If there is Chen Mi in the rice tank, he will pour out the old rice, wipe the rice bowl clean, then pour the new rice into it, and then put the old rice back to the upper layer, so that Chen Mi will not deteriorate due to long storage. . Wang Yongqing's sophisticated service has deeply touched customers and won many customers.

If you give rice to new customers, Wang Yongqing carefully records the capacity of the rice tank in this household, and asks how many people in the family eat, how many adults, several children, how much each person eats, according to which the family is estimated to be next The approximate time to buy rice is recorded in the book. At that time, he waited for the customer to come to the door, he took the initiative to send the corresponding amount of rice to the customer's home.

Wang Yongqing's fine and pragmatic service has made Chiayi people know that there is a Wang Yongqing who sells rice and delivers it to the door at the end of the road in the city. With the popularity, Wang Yongqing’s business has become even more prosperous. In this way, after more than a year of accumulation of funds and accumulation of customers, Wang Yongqing set up a rice mill himself, renting a house several times larger than the original in the busiest street, making paving on the street and grinding in the middle. Rice factory.

In this way, Wang Yongqing started his career in the small rice shop business and later he won the richest man in Taiwan.

Wang Yongqing’s successful example shows that you should not think that creation must be vigorous and earth-shattering. It is also a creation to do a small job like a grain of rice.