Training invitation

Under the impact of the increasingly fierce global market competition, more and more companies are deeply aware of the importance of marketing, and having an advanced marketing team has become a necessary condition for business success.
In response to the needs of various types of enterprises for the marketing team's capacity building, as well as the requirements of various market marketing practitioners for their professional development, the National Information Center Sino-Dutch Project Office and the European famous consulting company DHV Group of the Netherlands invited the top business schools from Europe. The professors and associate professors of the MBA program in the European and American business schools, such as the Rotterdam School of Management, jointly held the Sino-Dutch “Marketing MBA Program” special training course from October 17 to December 1, 2005.
This training will start with global market analysis, covering the strategic marketing, service marketing, brand management and corporate image recognition, marketing communication tools, promotion combination methods, negotiation and conflict management, and other important aspects of market marketing, and in-depth discussion through case studies. Design, implementation and evaluation of successful corporate marketing strategies and how to identify key market opportunities and challenges facing companies.

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The training is divided into six modules. Each module can be participated separately. Each module is completed in only 4 days. The overall training content is designed to be refined and practical. It is especially suitable for those who are busy and need to improve their professional quality in a short period of time. . For details of this training, please refer to the attached file "Zhonghe "Marketing Marketing MBA Program" Special Training Course Admissions Guide".
All kinds of marketing professionals and those who are interested in pursuing an MBA degree in foreign business schools are welcome to participate in this marketing training, experience the most authentic foreign business school MBA curriculum teaching atmosphere, and obtain the most advanced marketing concepts and practical experience.

National Information Center Sino-Dutch Project Office

August 24, 2005