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Market research internship diary


Everyone is trying to make their summer vacation meaningful, do what they want to do, and I am also so, not willing to spend the two months of summer vacation in this repeated day. I returned to school one month in advance and wanted to find a summer social practice. Paying attention to the school's advertising bar every day, a recruitment notice from Beijing West Point Marketing Strategy Consultant Co., Ltd. caught my attention and dialed the number according to the revelation, because the business needs to report the next day.

Beijing West Point Marketing Strategy Consultant Co., Ltd. is a commissioned research company. Any other market research that customers need can entrust the company to help investigate. The business is national, and each city runs back and forth, and Jinan is one of them. This business is a detailed market survey of ICBC. The questionnaire has many questions and details, which is different from the general market questionnaire. The time requirement is one week and the contract date is from August 13th to August 20th.

On the first day, I first received the training of the questionnaire. One of the students who graduated from Shandong Normal University was a part-time graduate. I have worked as an intermediary and have more experience than me. I can only be a beginner with him. . In front of them, I really felt that I was a student and I learned too much from them. I listened carefully to the content of the training. I didn't know where I was. I finally felt very good. I also learned a lot. I learned to do a questionnaire. The person in charge said it was right. It is one thing to teach people to do the questionnaire. It is another thing to do it yourself. After the training, I went out to do the questionnaire, and I also realized the difficulty of the first questionnaire. According to what they said on the streets with ICBC, people watching the bank going in and out can be sure that they must be ICBC customers. Because the object of our questionnaire must be the customer of ICBC, the family income must be above the starting line of 5000, and the family members are not working in the bank. The requirements are strict, so you can't just pull on the street and you can do it. The difficulty will increase a lot. I looked at the people who came out of the bank. After ten minutes, I didn’t have the courage to ask. Finally, I finally got the courage to ask someone: “Hello, we are conducting a market survey, survey on bank service satisfaction. The questionnaire is mainly for ICBC customers. Can you delay your time in a few minutes?" The feeling is that it ends in Kaka, and the customer's response is that I am busy and have no time. The feeling of being rejected is that self-confidence is hit. The biggest reason is that your skin is too thin to open. Later, I asked a few consecutive questions that I didn't succeed. I didn't have to do business with ICBC. I didn't cooperate with our work. I didn't have the mood to do it anymore. I returned to school by car. The classmates also advised me to say that the first day is like this, and everything is difficult at the beginning. In this case, I also know that it is really difficult to really understand the beginning. I also asked a few students who could not do it. They also think that this kind of questionnaire is not good. The chances of finding customers are very small. I also have to withdraw. Thoughts. In the afternoon, I went to the company. The manager and I said a lot. I said that I can fit the job. I am very friendly and very sociable. Coincidentally, I met a senior who graduated from our school and taught me a lot of questions. The experience, where many customers. After so many of me, I went out to run the customer, and I took the courage to do two copies in half an hour. I returned to the company with confidence and received the praise of the leader. I said that my work started from the next day. The first day is a breakthrough.

The next day, I wore a more formal dress, a little skirt, and it looked like a professional dress. Looking at myself in the mirror, smiling and cheering on myself, my day started. I have found a few streets with ICBC. My goal is no longer the pedestrians on the street, but the individual and private customers who opened the store, the employee managers of the company, etc., which also improved the success rate of my questionnaire. Because the questionnaire is long and not suitable for pedestrians. I went to the auspicious street of Cultural East Road. I also let go of my own, no longer pay attention to being rejected, and my face was thicker. The people there are very good at it, and they have succeeded five times in three hours. It is also an affirmation of their work and their self-confidence has increased. After three hours of rest at noon, it started again around four o'clock, and two of them succeeded at five o'clock. Then they returned to the company for review. The leader also praised me for doing more. The excitement in my heart has never been seen, my work has been affirmed, and the surprise is impossible to speak.

On the third day, I still wore this confident clothes, and I wore a smile, smiling and confidently on the road. I came to Yanzishan Road, and the leaders encouraged me to do the questionnaire for the middle-level section chief, so that I can really get exercise. I encouraged myself to enter the Water Conservancy Bureau and look for the Secretary. I politely asked him that he regretted that he had not done business in ICBC. But still very rewarding, at least I dare to speak. Later, I went to several stores and succeeded in 4 copies. One of the staff of the beauty salon said that I looked mature. Unlike a sophomore, I was very skilled in business. I also responded politely and smiled at others. When I was too hot at noon, I went back to rest. After all, the body is still the most important. It was too tired to go out at 4 o'clock in the afternoon. I asked a few of them to make a copy and return to the company. Still got the affirmation of the leadership. It is said that the quality of the seven copies on the second day is high. Still doing very well, the third day ended like this.

On the fourth day, the weather I started working for a few days was very hot, and the body was also very expensive. The fourth day was the most tiring, and I obviously felt the lack of physical strength. I went to noon in the morning and went back to noon. After a rest in the afternoon, I returned to the company at half past five. There are many ways to do this, and there are still more ways to do it, and you will do it well. I summed up my own strengths and succeeded a lot with my own affinity. One of the clients didn't want to do this kind of questionnaire. He said that I was very affable and I filled it out with great courtesy. I am very happy to chat with them and have gained a lot. Once again they get their affirmation, I will try to do better.

On the fifth day, I went out as usual. Today is a unique sauna day in Jinan. I can only drink more water to replenish the lost water. I came to Garden Road, and the people here are also very good, doing a manager level. A lot of people are very supportive of my work, and some say that students are not easy. I was very confident and very successful in the morning. I had a meal and had a rest for a while at noon. When I went out, it was raining, and the sweltering weather did not have the desire to do it. I went to the company. Manager Chen said that I am doing a good job in all the staff. It can already be said that they are the main force, and the success rate of returning visits is very high. I am happy to leave the company and take the leadership's affirmation. Today is a very special day, a lot of gains, my friends' support encourages me to continue, and I have to do very well.

On the sixth day, I went to the Garden Road section and continued to look for customers who did not do it yesterday. It also proved that my decision was correct. Four in the morning is my normal workload. What I can't change is that today is the sauna day. I can't resist the sweltering heat in the afternoon. On the way back, I met an uncle who worked in the government department. I talked to me for a long time and taught me a lot of things as an elder. Talking about contemporary college students, looking for work problems in the future, current economic conditions, etc., listening carefully to his teachings and polite conversations. Goodbye and goodbye to him at noon. It may be too hot, I feel that I have no strength to run again, my legs are very tired, and my workload seems to have changed from 4 today. However, I still tried my best, mainly considering the state of the body. Repeat your work every day. The excitement at the beginning has not made me tired of such work, although it is a very hot day.

On the seventh day, everything will be done as long as you do it with your heart. Preparing the questionnaire in advance will be very smooth. Today's work is OK, the kiln head road has a lot of customers, or the practice, four times in the morning to do four, know a person, the harvest is OK, near the school is also convenient. Each questionnaire takes ten minutes. First, we have to be patient to let our customers patiently do it. We have prepared small gifts for them. I also worked hard to improve their interest in questionnaires. My efforts are still effective. . After a few days, my patience is no longer so big. Too many repetitive words make me feel bored. Fortunately, the same words are faced by different customers.

On the eighth day, after working for a few days, my courtesy seemed to be natural. The exporter also called you. When I entered the store, I no longer regarded myself as a customer. I took off my smiley face and put the questionnaire back into the store. Have not yet converted into the identity of the customer, whispering and talking to the owner. Anyone who is a little tired of their work, psychologically has no passion, seeing that the work is about to end, and patience has also been reduced a lot. In the face of praise, I don’t have a cold, and it’s been like this one day. But the evaluation for myself is still very good.

On the last day, to be honest, I don’t want to do it anymore, because the expected task is not completed today and I have to add one day. The inner boredom and the hard-to-find of the client are doomed. I can't do it today. I didn't make a copy after a round trip. I really gave up and agreed to give up. In the afternoon, I went to the company to pay my salary. I saw that my workload is counted among all the employees. I have a lot of natural wages. I feel very fulfilled. After all, this social practice is successful. I regret that they are very busy and I forgot to let them stamp, but I really don't care about this. After all, there is a harvest, and the spirit is also good or good. Unexpectedly, holding the wages in your hands is not as exciting and exciting as you expect, and your own labor is very natural. Face it all, cherish the fruits of your labor, and don't want to consume it. Think about it. From that moment on, I felt that I was no longer a child, and I matured a lot without knowing it. Life is like this, let people grow up slowly. It never tells you how to do it. You have to explore it yourself. If you think of it, try to do it well. You don't have to think too much. Action is really more real than fantasy. Don't think too little, such actions are inevitably bare and not very successful. There is not much time to study quietly, cherish time, learn more or do well. There is a skill that is the foundation of long-term stability. A social practice can make you have such a great harvest. It is worthy of being happy, making your summer vacation meaningful, and not making emptiness and boring a synonym for it.

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