Work report > Debriefing report

Summary of semi-annual work of deputy general manager of marketing department

Leaders and comrades:
Hello everyone! I am very honored to attend this meeting.
In a twinkling of an eye, halfway through 2005, I have been contemplating at the desk. For the past six months, as the deputy general manager of the ** business unit, I have always insisted on taking economic benefits as the center, strengthening department management, down-to-earth, continuous learning, and working together with departmental staff. The company has successfully completed various indicators and tasks assigned by the company and actively transformed into a “marketing manager”. I will give a brief report on the market operation status of the business department and the market expansion ideas in the second half of the year.
I am honoured by ** and the leadership of all of you. From July 2004, I became the vice president of marketing for the ** division. After entering the ** division, the first task to be done is to sort out the receivables left over from the years and Issue the sale of the goods. However, in the process of cleaning up, it was found that the business situation of the business department, which was established less than half a year ago, was so confusing, leaving 10,000 yuan of merchandise legacy and 10,000 yuan of receivables. In this case, I should do it immediately. It is to drive the marketing personnel to clean up the payment of goods, and to vigorously collect the receivables that can be recovered. With the cooperation of various departments of the group, we have made great progress and recovered a total of **10,000 yuan from **, ** and ** receivables. And communicate with the senior officials on the quality claims required by the company. After in-depth talks, solve the problem from the perspective of the customer. Under the understanding, support and cooperation of the company, by the end of August 2004, the claim will be made. Standard 1 loses 6 and loses 1 to 3, directly reducing the loss to the enterprise by 10,000 yuan. We also know deeply that customers are the lifeline of enterprise survival. We also realize that according to the current business form, we cannot be limited to existing mature customers. In order to expand our market, we should also actively engage new users. Expanding, with the active cooperation of various departments, in the newly developed customers, the relationship between the same and the ** has been successfully handled, and their further recognition has been achieved. At present, the cooperation is very enjoyable and the orders are also available. increase. In addition, in the cooperation with the ** division, after our active visits and KONE cooperation, we strive to meet the various needs of our customers, and we have now gained their recognition and achieved gratifying results; **The company's cooperation has also made substantial progress, improving customer satisfaction. According to the needs of the market, following the process of electronic informationization in the market, we have promoted our company's products through Alibaba, and investigated the market demand. At present, the customer's inquiry is constant, which lays a good foundation for improving our future market share. During the alternation of the leadership of the new and old team, I faithfully fulfilled the instructions of the group company to the ** business department, and made some efforts for the replacement of the business leadership team of the *** business unit. After the new leadership team came to power, it also achieved gratifying results in terms of business performance. Product sales in the first six months of this year increased by 145.2% year-on-year. All in all, this is inseparable from the leadership of the group, especially the wise decision of the general manager of the business unit. After serving as the vice president of marketing for the ** division, I insisted on using Wolong’s “sincerity, harmony, and creation” as the driving force, and dealing with various relationships in the principle of being practical. On the basis of stabilizing old users, we are striving to expand new users. With the cooperation of various departments, the old users** products, French products, and ** products are very stable, and the ** series products have been fully put into production. The order has also increased. The ** products have been serialized, and the ** products have been fully put into production.
In the second half of the year, in line with the requirements of the “Total Expansion of New Customers and New Markets”, we have begun to effectively expand the market for the motor market and start the motor market in the hood motor market, focusing on the intentional **, ** and The ** and ** several industrial manufacturers of foreign vacuum cleaners and the Guangdong Zhongshan, Dongguan shaded pole motor and series motor market are effectively expanding, which lays a solid foundation for the development of the ** business unit in 2006. Strengthening management, standardizing regional manager behavior, and ensuring that work is in place is also the focus of my work this year. The renewal of ideas is the primary factor. I first communicate the relevant knowledge I have acquired to the regional managers in various forms, so that all members can change their concepts and cultivate work consciously. Secondly, through the form of visits, market research, and usual work surveys, the regional managers are interviewed, and the highlights and deficiencies in the work of the regional managers are analyzed, and the highlights and guidance are insufficient, and the whole staff's business is improved as much as possible; The regional manager's visit is really valuable. I used the actual interview to find the most suitable way to visit, and put an end to the situation. Image has improved the quality of visits; at present, due to the continuous opening of foreign markets, the domestic market is facing a lot of pressure, so I especially emphasize the development of new markets and the blind spots in the market when the old customers' access to services is in place; Pay attention to customer complaints, combine it with the quality of the work of the account manager, strengthen self-supervision, and all the staff of the department should reasonably formulate daily, weekly and monthly work arrangements, supervise each other, and gradually develop the work into a stylized development. Through a series of management measures, The regional manager basically knows what to do and how to do it.
I believe that a person who has great enthusiasm for his own business and his own work can greatly develop his potential, create greater value for the company, and have fun at work. I use this attitude to face my work and business, strictly follow the functions and duties of the marketing manager, and do my duty to do my job well; when personal interests conflict with the company's interests, I do not hesitate to give up personal interests.
Regarding the direction of future efforts, I have made the following plans for myself: 1. Continue to strengthen learning, focus on “connotation”, and meet challenges; 2. Strengthen mental thinking ability, think more ways and ideas in work; 3. Strengthen organization Coordination ability; 4, lead marketing to improve service standards, help customers profit, improve customer loyalty; 5, continue to strengthen the domestic market development work.
The above is my report. I don’t know enough. Please guide me and help. I will work harder and bring good team in the future work. In the historical process of the development of the business department, we are honest and diligent. Wisdom creates our beautiful life and contributes to the development of Wolong. Thank you!

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