Insights on life

Hold a celebration for failure


One day in the winter of 1974, the Washington State Museum's design announcement ceremony was underway. Three big-name designers teamed up with a 20-year-old young man to compete on the same stage. Most people think that the ideas put forward by young people are novel and connotation. Extensive, fully demonstrating the young generation's high morale and vigorous vitality. The results of the announcement made everyone stunned, and the young people failed to win the final victory. The jury agreed that his design lacked a humanistic concept, and the idea of ​​three big-name designers working together to represent the image of Washington.

At night, in Washington DC's largest restaurant, a grand celebration was held to celebrate the success of the three big-name designers. The young people were also honored to be invited, but he did not participate, and the shadow of failure shrouded him. Young heart, he desperate to go crazy.

He is an energetic designer who has made a name for himself by designing the auditorium of the University of Washington. He has won many awards along the way. But today's defeat made him lose face in front of everyone, and he even thought of suicide.

The phone rang, it was the mother's phone. She invited him to a coffee shop and said he would give him a surprise. As soon as he arrived, he wanted to plunge into his mother's arms and talk to her about the feelings and difficulties after the failure. When he pushed open the small door of the coffee shop, he saw his mother dressed up in the doorway waiting for him, and there were many welcome ladies, who came up to offer flowers to him, and behind the mother, there were many familiar faces. There are relatives, friends, and teachers who design their own professions.

He whimpered for a moment, not knowing whether he was happy or sad.

The mother suddenly said: Children, today held a failure celebration for you, you have already ushered in the first failure of your life, you should congratulate you, learn to face failure to catch up, this is a required course of life.

That night, he was undoubtedly the protagonist of the whole celebration. He wanted to thank his mother for telling him that this failure is not a shame, not a loss of dignity, but a precious asset in life.

This young man named Bob Rogers founded BRC in 1981. BRC is a professional design company of the US National Pavilion at the World Expo. The company has participated in the design of the National Pavilion of the 6th World Expo. Bob Rogers’ work performance Outstanding, was awarded the American Theme Entertainment Association Lifetime Achievement Award. He served as the chief designer of the US Pavilion at the Shanghai World Expo in 2019. He used a great idea to tell a story about the immortal entrepreneurship of the United States.

How much courage, strength and wisdom it takes to hold a celebration for failure!

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