2019 Community Planning Fertility Work Plan

The family planning work has been carried out in our country for more than 30 years. In these 30 years, our country has accumulated more than 300 million people, and all the energy of the country has been placed on the development economy to achieve our country's rapid development. Rise. In the constant development, the family planning work will not be shaken any more. This is our country's century-old national policy, and we must continue to develop!

It is a basic national policy of our country to plan for the birth of the country and the people. Although it is already a household name, it is a long-term work, but in the 2019 we are about to send away busy work, how to continue to work in 2019 The xx community is doing a lot to make it better, and it needs us to get to the bottom. The working ideas of our xx community's 2019 family planning work are as follows:

First, regular verification, pay attention to the floating population

According to the three characteristics of more street houses, more rented houses and more floating population, we must take this as the focus of community building work. Actively carry out monthly inspections, and check the verification of the family planning census every quarter. In order to facilitate the flow of people to plan for childbirth, we have to send family planning materials and contraceptives to their hands from time to time. There is also a contraceptive kit and two accessible wall cabinets in the jurisdiction, as well as plans to install condoms in the food and beverage outlets, xx roads, etc., and post free contraceptives. Inform the book so that “Easy” truly provides convenience for people of childbearing age. In addition, it is planned to organize 1-2 convenient service activities, set up family planning policy consultation, distribute promotional materials and condoms, so that mobile workers can enjoy the same services as household registration personnel.

Second, the leadership attaches importance to strengthening team building

The general secretary of the community party personally grasps and assumes the overall responsibility; the family planning cadres specifically grasp and let go. Strengthen the construction of the team, the team leader, the information officer and the volunteer team of the family planning association, give full play to their respective advantages, and lead these teams and team members to continuously learn the new policies and new regulations of the party on population and family planning work, and constantly enrich and improve our The level of business management and technical ability, to achieve specific work, some people, small things and small things, so that the work of the association has been carried out normally, so that our services can truly satisfy and satisfy the people.

Third, innovative mechanisms, providing publicity services

With the comprehensive development of reproductive health and quality services, the field of family planning services has been expanded, from contraceptive birth control services to reproductive health services including maternity care, and publicity and education activities for marriage and breeding. Open a publicity work. We use the large and small meetings and various positions in the community to publicize the party's policies, laws, and regulations on family planning. Actively play the role of community family planning associations, use community coordinators and building team leaders, volunteers and information workers to take a variety of forms and conduct targeted publicity and education for different groups of people. Provide quality fertility and reproductive health services based on the needs of the majority of people of childbearing age. To achieve special objects, there are plan propaganda propaganda staff to send information to the door, ordinary people to get information through the bulletin board. Extensive “Youth Health” and &ld among community residents
Quo; prevention of AIDS knowledge, publicity and education, so that community residents have mastered the knowledge of family planning and health, improve their quality of life, and also enhance the awareness of reproductive health care for the reproductive age.

Fourth, diligently visiting, actually serving the people

Population and family planning work is a work of a person, with complex relationships and heavy workload. In the work of planning and childbearing, we must establish a people-oriented work philosophy. Whenever someone in the community gets married, or if a newborn is born, they must come to visit. First, find out the information, easy to manage; second, to contact the feelings, easy to carry out the work; the third is to send a community care committee to care. We will publicize the latest family planning policies, publicize the marriage and breeding, and send them knowledge manuals on reproductive health, scientific parenting, post-natal care, and contraceptive choices. I believe that such visits and such warm services are needed by community residents.

The above is our working ideas in the new year. The demand and satisfaction of the people are the rulers to test our work. We must make new breakthroughs in quality service work to meet the spiritual and civilized needs of the current community residents. . How to go in the future is to firmly grasp the economic construction, do a good job in planning and giving birth, and control the population expansion of our country. These are the things we have to do. In the past developments, we have not noticed the pressure of reality. I believe that as long as we do a good job in family planning, our country's economy will develop rapidly, and our country's long-term stability will not be far!

I. Analysis of the current situation of the marketing department I believe that the work of the marketing department should be to analyze the market, research the market, summarize the market rules, and specifically carry out market development work. For market work, the performance of the work is mainly assessed. The hospital marketing department is somewhat equivalent to the sales department of the company. What kind of basic quality should a marketing person have? The image should be correct, the market has strong meaning, communication ability, strong ability to adapt, can bear hardship, and have a good teamwork spirit. The market personnel engaged in medical marketing have higher basic requirements.
What is the current work of the hospital marketing department? Send flyers, hang outdoor cards, and maintain car covers. How many cards are you hanging? How many car covers do you do? And how is the content organized, designed, etc? To a greater extent, it should be the propaganda work of planners. And to carry out these tasks, more is to ask for physical strength. The specific outdoor cards and other work in this hospital should be handed over to a few agile people.
Can the marketing department function properly? Can you carry out effective market development work? It is determined by the market ideas formulated by the hospital, the basic quality of market developers, and the management level of the marketing department. If the planning work requires creativity, innovation, and focus on the ability of writing and graphic design, it is a point-to-point publicity work; then market work is basically based on the needs of market development work, focusing on public relations capabilities. Communication skills, etc., are peer-to-peer propaganda work; the work itself requires more high-level personal qualities of market personnel, as well as better work initiative and consciousness. If marketers are always waiting for others to arrange their work, and they are not able to communicate well with others, then such marketers are not qualified.
The general unit employs people because they choose "people" and "people" because of "posts"; and our current marketing department work is to set "posts" because of "people." So how does the marketing department work? How is the performance assessment of the marketing department carried out?

Second, the job function description of the marketing department of the hospital
1. Investigate the market, analyze the market, summarize the market rules, and formulate market development work directions.
1. In-depth market research through appropriate methods to analyze and summarize market rules;
2. Collect patient information of the hospital in time, conduct objective statistical analysis, and identify the market direction.
The above work, one is to better clarify the direction of market work, and the other is to test the performance of market work. Of course, for the hospital planning department, it is also necessary to conduct market analysis work.

2. When appropriate, conduct marketing training for all staff in the hospital and gradually improve the overall marketing level of the hospital.
Medical service marketing is different from the marketing of tangible products. Product marketing may be a job that has little to do with producers; and the medical service process is the specific medical behavior of patients after they come to the hospital, involving all aspects of medical services, and contacting all medical personnel who provide medical services. How to let patients come to the hospital to receive satisfactory medical services naturally involves the marketing concepts of relevant medical personnel and specific marketing behaviors.
It is sometimes more important to improve the marketing and marketing standards of medical staff in our hospitals, to conduct marketing training and marketing within the hospital.

3. Customer service work.
Standardize medical services, carry out a certain degree of customer service work according to the actual situation of the hospital, improve the satisfaction and loyalty of the existing customers of the hospital, and promote the good reputation of the hospital, thus promoting the economic benefits of the hospital. Customer service work is also a convention for sales work.
This is also the common work of all medical staff.

Third, clear job functions, and plan to carry out market development work efficiently
1. Conducting market development through a series of activities 1. Planning, organizing, and organizing various activities: such as adolescent adolescent health lectures, large-scale free medical examination activities for rural markets, and various other public welfare activities;
Planning, organizing, and organizing various public welfare activities, and demanding more from the market personnel. The work itself involves the marketing staff's ability to communicate with the relevant government functions, as well as the ability to effectively carry out activities, analysis of the effectiveness of activities, and statistical capabilities.
Years later, in various colleges and universities in Zhanjiang, as well as various vocational and technical colleges at all levels, there are plans and purposeful adolescent health lectures. To this end, the marketing department also needs to be equipped with a health lecturer. The activity can be successfully carried out, which is not only the promotion of hospital image and hospital brand, but also directly promotes the economic benefits of the hospital.
After the year, the project will target Zhanjiang rural market and further market development activities. Mainly in townships and even representative villages as a unit, organize a certain scale of free physical examination activities, or special lecture activities, and then discover patients, which directly bring the economic benefits of the hospital.
Organize and arrange related work in surrounding communities in a timely manner.
2. Activities personnel requirements: College degree or above, medical, marketing and marketing related majors graduated, 25 years of age or older, gender is not limited, communication skills are strong, work attitude is correct, team meaning is strong, engaged in market development work for more than one year, Experience in medical and medical equipment and medical market development is preferred.
Treatment: The basic salary of 1000+ commission plan: The marketing department arranged for 2 people to be responsible for the implementation of this work.
Job assessment: The number of activities carried out according to the plan and the effect of the activities.

2, referral business work 1, the nature of work on the one hand is for the referral business of large medical institutions, mainly for large medical institutions with high fees and patients can not afford patients. The possibility of this operation is not great, because the charges in my hospital are not low.
On the other hand, it is mainly for small clinics, outpatient institutions, large and small pharmacies, etc. for referral work. The previous referral activities in our hospital were not very successful, and we should find more reasons from ourselves. What kind of person is suitable for the development of the referral market? Referral patient reception program and personalized service requirements, etc.? As well as our timely and reasonable payment of the remuneration of the medical staff referred to the medical staff. If the referral development behavior is only treated as the next notification to the other party, it is considered that the notification is up, and the effect is naturally unsatisfactory. At the very least, there are two points to be emphasized in conducting a referral business: market personnel's good communication skills and the ability to provide personalized services to referral patients. In order to gain the trust of customers, some customers have to visit the project several times.