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Clothing store manager's work summary


Part 1: Summary of sales work of clothing store managers

As a store manager of a clothing store, I deeply feel the responsibility. The work experience over the years has made me understand the truth: for a good economical retail store, one must have a professional manager; It is necessary to have good professional knowledge to back up; the third is to have a good management system. Use your heart to observe and communicate with your customers carefully, and you can do it well.
Specifically summarized as the following:
1. Conscientiously implement the company's business policy, and at the same time convey the company's business strategy to each employee correctly and in a timely manner, and serve as a bridge between the two.
2. Do a good job in the ideological work of the employees, unite the employees in the store, fully mobilize and give full play to the enthusiasm of the employees, understand the advantages of each employee, and exert their strengths to achieve the applicable volume. Enhance the cohesiveness of the store and make it a united group.
3, through various channels to understand peer information, understand the customer's shopping psychology, to know ourselves and know each other, in mind, to be targeted, so that our work is more targeted, thus avoiding the unnecessary losses.
4. Lead by example and be the coach of the staff. Constantly instilling corporate culture into employees, educating employees to have a global awareness, and doing things should proceed from the overall interests of the company.
5. Attentive and meticulous service to attract customers. Give full play to the initiative and creativity of all employees, so that employees from the passive "let me do" to the positive "I want to do." In order to create a good shopping environment for customers, create more sales performance for the company, and lead employees to do their jobs in the following aspects.
First of all, do a daily cleaning job to create a comfortable shopping environment for customers;
Secondly, proactively serve customers and satisfy consumers' needs as much as possible; constantly strengthen service awareness, and let customers leave the store with a heartfelt smile and polite civilized language.
6. Handle cooperation between departments, work collaboration between superiors and subordinates, less grievances, more enthusiasm, objectively look at problems at work, and resolve with a positive attitude.
Now, the management of the store is gradually moving towards data and scientific, and the management means are improved. The store manager has put forward new work requirements. The skilled business will help us to achieve various operational indicators. The new year begins and the results can only represent the past. I will manage our Huadong store with a more sophisticated business.
In the face of next year's work, I feel a lot of responsibility. We must keep a clear head at all times and sort out the work ideas for next year. We must focus on the following aspects:
1. Strengthen daily management, especially the management of basic work;
2. Intensify the training of employees within the company and comprehensively improve the overall quality of employees;
3. Establish a high degree of loyalty to the company, love the post and dedication, take care of the overall situation, all for the sake of the company, and increase the overall economic efficiency of the company.
4. Strengthen the unity and cooperation with various departments and brother companies, create the best and uninterrupted working environment, remove the discordant notes, and give full play to the employees' enthusiasm for work, and gradually become the best team.


Chapter 2: Year-end Summary of Clothing Store Managers

1. Review of the situation This is the beginning of the summary. It is called the preface or the small quote. It is used to explain the reason of the summary, or to limit the content, scope and purpose of the summary, and to summarize and evaluate the work or process. This part of the text should not be too long, only for general explanation, no analysis or comment.
2, experience experience This part is the main body of the summary, after the first part of the overview of the situation, the description. Some use subheadings to clarify grades and problems, practices and experiences, or achievements and shortcomings. If this is not the case, then people will not be able to grasp the essentials. Thematic summaries can also extract a few experiences to make them stand out and clear.
Use this method to pay attention to the relationship between the various parts. Each part has both relative independence and close internal connection, which makes it possible to form a joint force and jointly explain the basic experience.
3. In the future, this is the end of the summary. After summarizing the lessons learned in the previous section, it proposes future plans and plans based on the achievements and new situations and requirements of new tasks, and becomes the basis for formulating plans for the new year. The content includes how to carry forward the achievements, overcome existing problems and clarify the direction of future efforts. You can also look to the future and come up with new goals.


Chapter 3: Summary of the work of the clothing store manager

The management of the specialty store must produce benefits, in order to reflect the overall management level, how to improve the single store sales of the specialty store, is the focus of the entire clothing industry, I believe that must be arrested from the store manager, the store manager is the soul of a store, is The leader, the manager's work ability and leadership ability, directly affect the performance of the entire store, in order to grasp the store manager's management, whether it is the production of clothing enterprises, or the sales of clothing stores, the understanding of the store manager is very clear - the store manager is a The manager of the store.
There are many store managers who know this about their roles: a store is like a home, and a store manager is the parent of this family. Parents should take care of all the problems of this family, personnel, goods, hygiene, display... all aspects must be taken care of, any small details can not be considered, it may have a negative impact on the work.
More companies want the store manager to be a good director. The storefront is a stage for performances. The hardware in the store is set and props, and the company's ever-changing items make up the story. The store manager will organize these materials into attractive stories for each patron. The story is good, the guests love not to listen, all by the store manager's organization, planning and arrangement, and drive.
Either way, it shows a point of view, that is, the store manager is a store leader, the link of corporate culture information transmission, the executor and specific operator of the company's sales policy; the spokesperson of the company's products, the store's core.
Therefore, the store manager needs to stand on the position of the operator, comprehensively and scientifically analyze the operation of the store, and fully implement the company's business policy. Implement the company's brand strategy and fully utilize the functions of the store manager.
Store manager's job responsibilities:
1. Understand the brand's business policy and implement sales strategies based on the brand's characteristics and style.
2. Comply with the company's regulations, implement the instructions of the superiors, and complete the company's tasks.
3. Responsible for the management of the daily work of the counter, supervise and evaluate the performance of the shopping guide, timely reflect the staff dynamics, and train the shopping guide.
4. Responsible for the accuracy of inventory, book creation, and product delivery.
5. Responsible for the purchase of goods in the store, merchandise display.
6. Assist supervisors in handling and improving the operation of counters.
7. Assist supervisors in communicating and coordinating with their stores.
8. Regularly provide public relations promotion activities of surrounding brands in the mall as required.
9. Understand the sales of surrounding brands, register and provide daily in-store customer traffic data.
10. Encourage the enthusiasm of shopping guides and adjust the shopping atmosphere of the freight yard.
The focus of the store manager:
As a store manager, she can't be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this kind of mentality has a lot to do with the company's cultural system. This is the management art, the confidant is dead; as a The responsible store manager should pay attention to the details of the daily work. Store operations are usually divided into three time periods.


Part 4: Clothing store manager 20xx year-end work summary

With the approaching of the New Year's bell, we have left the xx years of intense and busy, and enthusiasm and expectation ushered in a bright, hopeful and passionate xx year. Ha ha. . . .
In a blink of an eye, one year passed immediately. In this year's work, I have made a lot of efforts and achieved good results in my own jobs. The number of broken code sales in the 6 stores has always been the best among several stores, and the number of broken codes sold in the 22 stores is also rising, which is very concerned about the broken varieties every month. The task can be completed every month. The one-day work flow with the store and the company's basic rules and regulations are strictly enforced. The stability of the store staff is also relatively strong. On average, the company has worked in the company for more than one year, and it is also relatively recognized by the company.
But I still don't use 100% of my heart to work, so I feel very embarrassed. Overall, the store's performance has not been completed 30% this year. Although the sales unit price has increased by 40% compared with last year, the overall number has only increased by 16%.
Looking back at the work done in the past year, I have a few feelings in my heart. In the past, I would like to thank the company for giving me such a platform for development and training with heart. Thanks to the leadership for giving encouragement and supervision at work. I learned a lot of sales and communication management skills, and successfully took the first step for the next step of the company's development. Secondly, I would like to thank my team for their mutual encouragement and cooperation in the work. All of them have a place worthy of learning. I learned a lot from them and made myself more mature.
Through this year's continuous sales management model, I also realized that the knowledge, social skills and familiarity of product knowledge of a sales manager determine the sales ability of a store manager and sales staff. To this end, it has accumulated through such a long time of work. I recognize my existing deficiencies and strengths. The work and feelings throughout the year are summarized as follows:
Although some objective factors exist, other methods in the work also have great problems, mainly in:
1) The most basic customer maintenance for sales work is too small. There are 626 VIP customers recorded, of which 389 old VIPs have not been consumed this year, and the total number of VIPs that have been used for consumption is 100. From the above figures, our basic maintenance work is not done well. . I didn't know the reason why the VIP didn't come in time. The sales volume is not too good.
2) Communication is not deep enough. In the process of communication with customers, employee sales did not clearly introduce the value of our products to customers. It only means that the price has increased and the value of the products has not been uttered. I didn't understand the customer's real thoughts and purchase intentions; I didn't give the perfect answer to the customer's doubts.
3) Work daily/month without a clear goal and detailed plan. Did not develop a habit of writing work summaries and plans, the sales work is in a state of laissez-faire, resulting in a unified management of sales work, no reasonable distribution of working hours, chaotic work situation and other adverse consequences.
4) The requirements for the store are not strict, especially for the gate, which is not timely, and lacks persuasive power in front of the staff, and does not play a role in appeal. Responsibility for work and poor work planning are the next steps that need to be improved as soon as possible.
5) Because the individual is not diligent enough and does not strictly demand himself, there is no good focus on inventory sales. 22 stores opened from 5.1 - the proportion of women's trousers has been 73% higher in September - men's trousers only accounted for 27%. Later, it is required to increase the proportion of men's trousers, so thinking about the same is also increasing sales, the result is later The men’s trousers were put on the trousers but they have been falling. This is caused by not paying attention to the inventory sales. Now I am starting to improve the series. The above are good and bad things that I have to do and I need to improve. I hope the leaders will give supervision, help and valuable advice.


Chapter 5: Summary of the work of the clothing store manager

November has passed, and during this month, I have worked hard and gained a little. I feel that it is necessary to summarize my work. The purpose is to learn from the lessons, improve oneself, and make the work better, and have confidence and determination to do better work in the future. Below I will briefly summarize the work of this month. I came to the Jinba Men's Clothing Store on November 1st. I have had the sales experience of women's wear before entering your store. I only rely on the enthusiasm for sales work and lack of sales experience and industry knowledge in the menswear industry. In order to quickly integrate into the sales team of Jinba Menswear, after arriving at the store, everything starts from scratch, while learning the knowledge of the Jinba menswear brand, while exploring the market, encountering difficulties and problems in sales and clothing, I often ask the store manager. Working with other experienced colleagues to find solutions to problems, and researching targeted strategies for some of the more difficult guests, achieved good results.
Now I can gradually and fluently respond to the various problems mentioned by the guests, accurately grasp the needs of the guests, and communicate well with the guests, so there is a relatively transparent understanding of the market. While constantly learning the knowledge and experience of Jinba menswear brand, their ability and sales level have been greatly improved. At the same time, there are also many shortcomings: For the men's clothing market, the understanding is not deep enough. The technical problems of Jinba men's clothing are too weak, and they cannot be explained to customers clearly. For some big problems, one cannot quickly come up with one. A good solution. Excessive reliance and trust in the process of communicating with guests.

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