Year-end summary of the designer in 2019

Part 1: 2019 Designer Year-end Summary essay

2019 has passed, and a new year has arrived. Looking back over the past year, with the support and help of the company's leaders and colleagues, I strictly demanded that I have successfully completed my own work according to the company's requirements. . After entering the company, from the renovation of the new office, to the arrival of the company's colleagues, the division of labor, the collaboration between departments and the soundness of the system, I feel that the company is growing step by step, through a year of study and work, There have been new breakthroughs in the work mode, and the working methods have changed a lot. Now I will summarize the work of my work during this period as follows:
The work of the design department should be a familiar area for me, mainly responsible for the overall advertisement of the Impression City Shopping Center and the design of Mei Chen. Since the previous work was done in the mall, I was very familiar with it, but the plane was a little bit worse. In the overall division of labor, the director was mainly responsible for the determination of the general direction of the design and the design of the plane. I mainly Responsible for Mei Chen and a small part of the graphic design, as well as contact with third parties.
October: Installation of the company's new office, material purchase, telephone network cable, etc. At the end of the month, together with the director, I made some designs for Impression City Halloween. And the company carried out on-site construction.
November: Beginning to draw up the theme elements of Impression City Christmas, general direction, etc., and do the corresponding graphic advertising design and beauty design. In the opinion of Party A, the changes were continuously made, and construction began in late November. During the period, I made a design plan for the Impression City Food Festival. Outdoors in Baolong City Square.
In December: the corresponding outdoor planes, posters, and event walls have been made more, and assisted the planning department to do more activities, procurement, and on-site coordination.
January: In the first ten days, I started to make the Meichen program for the Spring Festival of Impression City. I changed it many times and made several sets of programs. Fortunately, I finally implemented the plan. Due to the complete staffing, the construction of the mall was carried out by the colleagues of the outreach, which greatly helped our design department. In the next ten days, the project planning and procurement of the activities of the Ministry of Foreign Affairs was carried out.
February: I started to design the spring of March in Impression City, and I thought about the ocean-themed beauty scheme. The company started to do residential next year. Because I have not done the corresponding work before, I feel that my burden is very heavy, and my knowledge, ability and experience have a certain distance from her appointment, so I dare not take it lightly and learn from the director. Looking at it more, collecting more information, I feel that I have made some progress on the plane during this time. After this period of study and accumulation, I can handle the design problems that arise in my daily work. In terms of organizational management ability, comprehensive analysis ability, coordination ability and verbal communication ability, after half a year of exercise, there has been a certain improvement, which ensures the normal operation of all tasks in this position, and can treat each with the correct attitude. Work tasks, love your job, and earnestly work hard to implement the actual work.
Of course, I also have some problems and deficiencies, mainly in the following points: First, commercial advertising is a new field for me. Some of the work is done while learning, so that work can not be done with ease, work efficiency is waiting Further improvement; second, some work is not too detailed, some work coordination is not very in place; third, their theoretical level is not very suitable for the company's work requirements. Fourth, because you prefer to work at the card point, there will be a late arrival when you encounter a traffic jam. Fifth, I usually like to browse some websites during the leisure time of work, read some news information, and don't know whether it violates the company's regulations. These shortcomings and shortcomings will be improved in my work next year.
I am very grateful to the company for giving me this platform for growth, so that I can continue to learn and constantly improve my work, and constantly improve my own qualities and talents. Looking forward to the new year, I will continue to work hard and strive to take each job to a new level.

Part 2: Year-end summary of the designer in 2019

On the occasion of the arrival of 2019, as we look forward to next year, we need to review this ordinary and extraordinary 2019. Looking back, I have learned a lot of things in this nearly one-year work, and I have learned a lot of knowledge. Although I am not very familiar with it, at least a lot of new things have never understood the basic understanding, and slowly accumulated a lot. Through the work to deal with a variety of things, I have a deeper understanding, but also found a lot of deficiencies. Looking back over the past year, under the leadership of the leadership, with the help of my colleagues, the work has achieved some satisfactory results.
The main work of design is:
1. Complete 7 sets of lighting design schemes;
2, complete a light effect map, flash animation a total of 16 ae animation;
3. 3 sets of bidding documents;
4. The market for leisure time is broad;
The daily cooperation work is:
1. Print out the drawings, find the production unit, and review the drawings;
2. Communicate with customers when necessary to check the status of the project on the spot;
3. Safety officer training exam;
4. Study the on-site installation technology of engineering lamps 1 time;
5. Inquiries from engineering lighting manufacturers;
6. Preparation of other materials;
Inadequacies in work and aspects to be improved:
First of all, I would like to thank the leaders and colleagues of the company for giving me enough tolerance, support and help during this time. Under the careful care and guidance of the leaders and colleagues, of course, I am also working hard, which has made me make great progress. In 2019, I had a deeper understanding of the company's work processes and methods, and also had a certain understanding of the design of the industry; but it still requires continuous learning and practice. In the past year, I have participated in the design of many of the company's programs, closely cooperated with the work of various departments, and humbly consulted colleagues and successfully completed various tasks. In the future, we must constantly improve our capabilities.
1. From the design point of view, from the past favorite style to the current diversified style, a variety of design elements combined with popular preferences to make a plan.
2, learning is endless, the development of the times is changing rapidly, and the knowledge of various disciplines is changing with each passing day. I will work tirelessly to learn all kinds of design related knowledge and use it for practice!
3, "Industry is good at diligence and absurd", in the future work, I am constantly familiar with business knowledge, and constantly improve my skills and improve the presentation ability of the program report by watching more, learning more and practicing more.
4. Constantly exercise your courage and perseverance. Be very careful in your work and work, improve your business ability, and gradually overcome the irritating emotions in your work. You should not act recklessly, and treat each one actively, enthusiastically and meticulously. A job.
The past year has been a tense, busy, fulfilling and responsible year as a whole. Looking forward to the new work year, I hope to be able to redouble my efforts, and at the same time strengthen my business ability. I will communicate with my colleagues at work, pay more attention to the nature of work in other departments, further improve my professional knowledge and skills, and actively absorb new concepts and The design concept is to continue to do things in your own work, to be honest and strive to make bigger achievements.

Part Three: Year-end Summary of Designers in 2019

1. Summary of the main contents of the work this year and the completion of the work objectives;
The daily work of this year includes: pop, patrol, photography, floodlighting large screen dynamic design, kanban light film and other advertising materials replacement, corporate advertising, national day atmosphere, company dm and soft text, the design part of the company pr activities, Among them, corporate graphic advertising, floodlighting large-screen dynamic design, camera and company pr activities are mostly designed.
Newspaper advertisements include print advertisements from May to August and from November to December.
Pr activities include: April company opening background inkjet design, 12-star girl logo, poster design, Rubik's cube contest logo, poster and outdoor inkjet design.
With the increase of the aesthetics and requirements of the design, the transformation from the initial stabilization to the later aesthetics in the design has been basically completed, and the ability of the self has been improved.
2. What are the progress made this year? What are the deficiencies?
You can check carefully when you are working on your hands to avoid mistakes.
In the work, all aspects have been fully developed: camera, graphic design, flash design, display installation and so on.
At work, colleagues can reach a tacit understanding, can effectively communicate and execute, and complete the work efficiently.
There is still a lack of control over the state of mind, and it is more susceptible to emotions at work.
3. What are the advantages and disadvantages of my ability and personality?
A wide range of interests, curiosity is heavy. I love to delve into things I am interested in, and I have a strong ability to receive new things. Be able to do the same thing, be flexible and creative and responsible.
The personality is more optimistic and cheerful, and it is funny and honest. The shortcoming is that the sex is straight, more irritating, and is gradually moving towards a more mature and stable direction.
4. What is your job goal in 2019? How do you plan to further improve your ability to do this?
In 2019, I hope that there will be some new breakthroughs in design, such as starting from the heart of the customer group, not just for promotion. It is helpful for you to see some of the brightest designs, and it is also a challenge to yourself and to enhance the popularity of Qingchun Store. Of course, this is also a challenge to yourself. Not only must there be breakthroughs in design, but also begin to learn the system's expertise in marketing planning and use it in advertising design. A successful designer must have a unique view of marketing.
To accomplish this goal, we must first start with our own character, signing for more temperament, and are currently looking at some books related to self-cultivation, which is of great help to improve one's personality. I usually look at some domestic and international design marketing websites to absorb more inspiration and use them in advertising. I communicate with colleagues at work and discuss and learn from each other. I am full of expectations for 2014.

Part 4: 2019 Designer Year-End Summary

First of all, I would like to thank Mr. Chen for his work arrangement. I am working as a normal point designer in the company's fifth year of work. I have a lot of time to think about, and I have completed the company's urgency and ease. , planned, and unexpected design work.
In the past year, especially since the second half of the year, in the market strategy formulated by the company, under the guidance of Chen’s personal guidance and colleagues, the two new series of a-shield and Yinghuier have been completed. Innovative design, completed the concept design of baby water, high-end milk powder gift packaging, completed the image cabinet design of the terminal display, especially the Jin Zhiying, AC, You C, rice noodles, glucose and other packaging that have been changed for several years but have no choice but to be implemented. The successful transformation of the design, although this success does not necessarily make the panel more beautiful, but it is deeply imprinted with the imprint of the market strategy, making it more in line with the needs of market development, and expecting these designs to be under the company's powerful marketing and promotion strategy. Bringing a steady stream of profits to the company.
For me, this is a very memorable year. It is the first time in my career in the past 15 years that I have had a thorough review and reflection on the long-term design work in a systematic and systematic way. I have only changed my design skills in the past. Discussion and research on related processes, on-the-spot personnel management, work system process review, to find an effective design method for themselves and also for the design department, and hope that this method can become the design department management guidelines:
What is the nature of design? Where is the value of design? Where does the design start, where does the idea come from? How to evaluate a design? What is the fatal mistake of the designer?
Before starting the answers to these questions, I sincerely thank Mr. Chen for his gratitude. I am glad that I have met a teacher who uses the mind to be a business and solve problems with wisdom. Mr. Chen not only gave me a superior working platform, but also gave me a great school, taught me to look at design with a commercial vision, design with market strategy, and manage design with management thinking. I have gradually got rid of the work of composing strength since XX years, and I have achieved results in the first half of the work in the second half of XX, and I have tried repeatedly. Just a year ago, I still envied the design thinking of the original design company CEO, and even made the design work like a production line. The idea came and stopped. After thinking, sorting and summarizing this year, I also found some rules and methods, and tried to use it in my work, and found that I can do it at the beginning. All of this is thanks to Mr. Chen’s many years of careful teaching and teaching. The demanding details required me to be taken back to graduate school and still a crash course.
In fact, speaking, this design method has always existed in my work and has been used in practice. I know that I can do it, but I don't know why. However, I didn't find it that year and didn't find it out. It turns out that design, like marketing, requires methods, requires a good method, and requires a correct approach.
First, what is the nature of design?
Design is a creative act that fully performs business purposes. The word "purpose" is crucial!
Before doing any design, be sure to determine what the company's purpose is. In the design work, you should always remind yourself that you always know exactly where the purpose is. Otherwise, when you lose your purpose, the designer will fall into the passive repetitive work of modification, modification, modification, delay of time, waste of resources, and loss of money. .
We are the department that provides visual expression services for the company's business strategy purposes, using our expertise and experience to achieve the purpose of planning. Therefore, at the beginning of each job, the purpose of planning is clearly defined in the communication and negotiation, that is, as in the planning, the correct purpose can be obtained by collecting and analyzing market research intelligence and combining different intelligences. Then you can start designing. Perhaps, the design we finalized is not very artistic, at least, you are not going to deviate from the goal. Design is at the most icing on the cake for planning strategies, not to decide what. And the re-art of design is beautiful, and the mistake of promotion strategy will definitely make your design never show your face. For example, our excellent C series, from the design point of view, has a strong visual impact and color balance, but due to the lack of effective marketing promotion support, the sales of this series of products is not satisfactory. On the contrary, the design of A series products is not ideal, but it has achieved a good market due to the positioning advantage of price and brand derivation.
Therefore, a product or an advertisement has two authors, one is the strategy maker, mainly the company's leadership or planning department, and the other is our designer. The level of cooperation between the two determines the level of design. .
Second, where is the value of design?
The essence of design: designing the final product is a commodity, is to let things be packaged, looks good value for money, value for money!
For example, when the company asked for the design of the AC series, the packaging design was designed to require internationalization and high-end. The naming and layout of an "AC" made the package look like the value of 139 yuan. Another example is the Zhiying series. For the same purpose, a simple concept of “holding a bucket of gold to go back” has made the industry’s popular design model of “no gold and no high-end”. The visual value of these two products is the value created by the design. The most important performance of the design is to make the product look good value for money. Of course, the most important thing is the success of the marketing strategy. The design plays a role in whitewashing, making people close to you and like you. As far as the pixels are concerned, the other person's clothes and expressions will bring you the same feelings.
Although the highest value of design is to create a brand, because only the product has a brand, it is no longer necessary to deliberately whitewash, a logo can be more expensive than others. But creating a brand requires a difficult integrated planning and promotion process. It is not a simple design of a logo or an advertisement or a package or a set of VIs. This is responsible for the hard work of the planning department, and the design will always serve the strategy.
Therefore, the design itself is difficult to determine the value. Maybe the design cost investment today is thousands or tens of thousands or hundreds of thousands, but the value created by this design can be measured, maybe 10 million, maybe 10 billion, maybe --- Maybe a dollar is not worth it.
Third, where does the design start, where does the idea come from?
The purpose of the design is to achieve the purpose of planning, and the purpose of the plan must be formulated from the analysis of various aspects of market intelligence, that is, the design is also started from the market intelligence survey, otherwise, our design will inevitably deviate from the purpose of planning. .
For the design of such research based on unknown things, the design must start with the investigation, collect the intelligence of the competitors, find the advantages of the other side, compare and discover their own problems, and then determine the purpose of the work. In this respect, we can contact the company leadership. Sharing market intelligence survey resources with the Planning Department, ready-made, but also the essence of filtered intelligence. However, the depth of the industry's market conditions, competing products, consumer psychology, consumption level, consumption environment, etc., definitely affect your judgment of the design results. For example, AC packaging design is very simple. Before the listing, we positioned high-end products. The most important competitors were some foreign brands. We studied their packaging forms, pattern colors, layout structure, selling points and a series of label specifications. After learning the advantages of competing for the competition, the design that the company wants is obtained. Later, the design of Zhiying Packaging further analyzed the differences between competing products and found a color that is popular among Chinese people - almost everyone wants to have the golden color, just a concept of "golden barrel" The positioning of the packaging design was established.
This is the idea, so the idea is to find out, it is found out from a large amount of market intelligence, it is found out in the head of the consumer, not in the head of our designer.
Fourth, how to evaluate a design?
Design is the process of solving problems. To evaluate a design is to see if the design solves the problem and whether it has achieved the intended purpose.
Who to evaluate for whom to design, this work can be done through the market research department, of course, designers should be able to listen to the scene is the best, if you can become friends with all levels of consumer groups, then more true It is.
Although we have never conducted a market survey for design evaluation for many years, we have been living in our consumer group and working in our sales team. We encourage ourselves to stay in the streets, in the hypermarkets, in the bus taxis, in the square hospitals and other occasions, to listen to the complaints, happy, happy, bitter different words in the masses, aftertaste Media voices such as the Internet, television, newspapers, magazines, etc., feel the life of the people, the power of the government media, and the changes in the commercial market. Then, under the guidance of the company's strategy, we will continue to improve our design. Only by developing a design that constantly considers the habits of the customer group can it finally become a pair of designs. It is not possible to determine the success of the design from the performance of the sales, because that number is more the success of marketing strategies and advertising promotion strategies. The reason why it is design rather than good design is because the concept of "good" cannot be defined. Is it good or bad to say whether a design is good or bad? Is it commercial or artistic? Is it personality or visual junk? Everyone may have their own answers, always making one-sided judgments about personal preferences, and there is always no debate. .
Therefore, we advocate "to design", the standard is to establish the design purpose process, the designer needs to understand and understand the needs of the consumer group, consider the design purpose from the standpoint of the consumer, only the evaluation of the consumer group is the design work. Guiding ideology.
5. What is the fatal mistake of the designer?
Design relies on designers to get the job done, and productivity is the brain. But from the perennial art education, designers are born with some fatal problems that are incompatible with management. These questions are:
1. Self-righteousness, art education pays attention to individuality, self-promotion, and cultivates a high habit from a young age. The business management is about team, cooperation and communication. Those who are deeply victimized by art education are the least at all, do not know how to listen, do not respect partners, but make a somewhat talented designer become a black sheep.
2, lack of imagination, in the human world, the text is the most imaginative, and the designer basically only likes to look at the picture, and the results of art colleges and universities are the lowest scores in various subjects. The lack of verbal expression has led to the formation of visual thinking habits in our brains. This kind of thinking habits, sensibility is not logical, emotional is rich but can not withstand the pressure. Therefore, designers need to learn, non-stop learning, not only professional, but also should look at those words, in order to broaden our horizons and imagination.
3, non-compliance with discipline, non-conformity seems to be the secret of the artist's success, so the designer from the beginning of the acceptance of art education has developed a habit of non-discipline, and discipline is a prerequisite for a team can succeed. In a business-based business, people who play games are better than those who know the rules of the game. Most of the time, the rules of the game are not to be challenged, but artists or artists with artistic temperament often like to challenge the rules of the game. This is the most stupid place for our designers.
Before that, these three major mistakes have always been the most unrecognized problems in the design team that I personally lead. We regard self-righteousness as a personality, refuse to admit that we lack imagination, and treat sloppiness as freedom. Whether it is personal, corporate or social tolerance for the designer, no, it should be said to be connivance, but also contributed to the continuation of this vice, and finally buried the designer's design career. Through this year's review and thinking, after the first half of XX, I gradually realized that the problems in my previous work can be attributed to these three problems, and I began to work hard to change this passive. Case. Applying an ancient poem "I don't know the true face of the mountain, only in this mountain", I think, even now it is not too late to understand.
In the departmental planning work formulated at the beginning of XX, the key work “design management” set by the design department made important progress during the year. The design process and packaging label management, menu-based work follow-up, and data performance evaluation that have been continuously implemented and gradually improved over the past three years have been proven to fully guarantee the smooth implementation of department design work, but I think this is only related to inter-departmental Surface management of partnerships within the department. For the deep management of design strategy, the management of design process, and the management of design execution process, after three years of review and reflection, these three management ideas are summarized into the five design management guidelines and implementation methods stated above. Make designers more intuitive and simple to understand design management. These five design management principles include how to understand the design goals, develop the implementation of the design methodology, predict and evaluate the design results, and provide some guidance to the designer's personality management, because a design project It is often ruined by the so-called personality of the designer.
Design is creative for each specific business purpose; the value of the design is to make the product or brand look good; the design starts with the understanding of the market, the idea is sought from the consumer's point of view; the design is the process of solving the problem, Evaluating a design is to see if the design solves the problem and whether it has achieved the intended purpose; the designer should abandon the bad personality and habits, calm down to learn, develop reading habits, and develop habits of thinking.
It is hoped that these five major design management principles will become the compulsory theory of the members of the design department in 2019, and become an important method to learn and enhance the design ability of the design department. We believe that a good design method can help designers keep a clear head and work in an orderly manner, but to ensure that this method works well, it also needs to help designers to strengthen the way to learn to think about problems, learn to be familiar with the company, and be familiar with the enterprise. Brand service areas, learning to collect and analyze market intelligence, learning the operation of planning strategies, learning the performance of various process technologies, learning to collect and organize design materials, learning to find opportunities in materials, learning to filter design elements, learning organization and processing design elements . Only by mastering the relevant knowledge combined with commercial operation and design, and accumulating sufficient professional knowledge and market strategy awareness, can the design work be the most faithful to show the purpose of planning strategy and create a design tool to serve the company's strategy.

Chapter 5: Year-end Summary of Designers in 2019

Time passed by, and the trial period was nearing completion. This is a precious experience in my life, and it also left me wonderful and beautiful memories. During this time, my colleagues and leaders gave me enough tolerance, support and help. I fully felt the leadership of the leaders, and felt the pride of being an advertiser who "can't see the wind and rain, how can I see the rainbow". I also realized the difficulty and determination of Chongqing advertising practitioners as pioneers. While paying tribute to colleagues and leaders, I was also amazed at the opportunity to be a part of today’s advertising.
During these three months, under the careful care and guidance of the leaders and colleagues, through their unremitting efforts, all aspects have made certain progress, and my work is now reported as follows.
I remember that when I first applied, my knowledge of the company was limited to one of the top advertising companies in Chongqing. The understanding of the designer's position was limited to engaging in relatively simple advertising creativity and art execution. Other than that, nothing is known. Therefore, how to know, understand and be familiar with the industry in which you are engaged during the probation period has become my top priority.
First, through theoretical study and accumulation of daily work, I have a deeper understanding of the company.
I remember when I first arrived at the company, the first job I handed in to me was a modification of the corporate greeting card. However, what is embarrassing is that because of the unfamiliarity with the overall image packaging of the other company, this small greeting card was modified. The task allowed me to work on the first day of the company from about 5:00 pm to 12:00 in the middle of the night. Repeated changes and long waits for customers' responses were both fresh and challenging. Failure to understand school is the premise and foundation for all progress. During this time, I carefully studied and got to know the relevant information of the company, and had a relatively preliminary understanding of the company's previous and current customers.
Coupled with the accumulation of daily work, I have a deeper understanding of the company, and I also realized that the company plays an important role in the advertising industry in Chongqing. Her development has played a huge role in promoting the development of the entire Chongqing advertising industry. At the same time, the company has a relatively advanced management system and an administrative system for the operation of enterprise standards. All this makes me full of confidence and embarrassment for the company's development.
Second, earnestly study the functions of the post, and the work ability has been improved.
According to the requirements of job responsibilities, my main task is to complete the design work instructions assigned by the team leader; participate in the discussion of relevant advertising ideas; and other tasks assigned by the leadership. By completing the above work, I realized that a competent designer should have a good artistic background and familiar design software operation ability, but also must have a good design mentality, and dare to put forward his own ideas and plans. ,Innovation! Of course, good verbal skills are essential to presenting creative ideas to leaders and colleagues. At present, I have shortcomings in creative ideas. I also need to ask for more advice and more from the senior leaders and colleagues in the group and other groups. In order to make myself a competent advertising art designer, I also read a lot of design-related books and strive to help and improve at work.
2019 is another year of passion. In the future work, I will work hard to improve my own temperament, overcome the deficiencies, and work hard in the following directions:
1. There is no end to learning, the development of the times is changing rapidly, and the knowledge of various disciplines is changing with each passing day. I will continue to work hard to learn a variety of design-related knowledge, and to guide the practice, bold ideas!
2, "Industry is good at diligence and absurd", continue to learn business knowledge in the future work, and constantly improve their skills through more reading, more learning, and more practice.
3. Constantly exercise your courage and perseverance, improve your ability to solve practical problems, and gradually overcome the irritable emotions in the course of work, and treat each work instruction actively, enthusiastically and meticulously.