Summary of copywriting planning work

Life is like a movie, its plot is always ups and downs, and its ending is always elusive. The development and establishment of human beings will always give people a space of delusion and give people the temptation to succeed. The pursuit of success is the source of motivation for everyone 's work.

Since I joined the company on August 17th, I have been responsible for the company's planning work. I am also very grateful to the company's leaders for their full trust and give me such a stage to develop their strengths. Here, I have made a brief report on the achievements and some thoughts or ideas and some of my own problems in my position since I joined the company. I hope the leaders of the company will criticize and guide them.

First of all, as a veteran of the workplace who has been working in the workplace for nearly five years, I have a unique understanding of the writing and strategy of the copywriting. I have a series of operating modes that have been recognized by the industry. I have been reflected in the copywriting. The copywriting is expensive and meticulous. I can think of what people don't want and can break the conventional surprise. The difference between a good copywriting and a normal copywriting is only the number of highlights. In reality, many times in order to cater to the actual needs of customers, some of the content will be cut or even different from the previous concept. These are all due to the normal consideration of the company's interests, not the lack of personal ability.

Of course, personal deficiencies must exist, and no one is perfect. Everyone has a clear distinction between their knowledge level, work experience, values, and worldview. The existence of a company is to combine these people of different personalities to create a common demand for self-achievement.

Since I joined the company for more than two months, I deeply feel that my own vision needs to be improved. I still lack the absorption of social information, and the theoretical knowledge is not rich enough. Every time I face different types of copywriting, I need to consult a lot of information, so the time for the completion of the copy is relatively slow. Fortunately, I can study while working, download the international 4a company's planning copy from the Internet to learn and learn from it; buy planning books for theoretical supplement, communicate with Wen Jie, and communicate with people in the national planning circle, etc. Life does not stop learning. The planned work determines that we must have a broad vision and understand the past and the present.

After my entry, my first copy was the Guangyuan Agricultural Super Docking Project, which is obviously different from the project planning of the communication industry and cultural and sports activities I used to do. I want to change my identity to create a copy from the perspective of a government official to meet their requirements. Although the copy has been modified several times, it can be said that the teacher is unfavorable. However, the main reason for the failure through communication is that the shortage of the art and the site inspection are not enough. I think this can be avoided in future work.

Subsequently, I completed the Sichuan Talent Exchange Association College Graduate Business Exchange Program, Hua Xia Bank Beauty Card Marketing Program, cctv Hope and Dream Guest Reception Program, Chengdu Enterprise Association Mountaineering Activities, New Year Group Meetings, Huafeng Rongdu-Yue榕 Hotel signing ceremony activities program. I think the company should have a relatively intuitive understanding of my abilities. In order to successfully complete the program, I also often work overtime, communicate with customers many times, communicate with hotels, advertising companies, stage construction companies, cultural media companies, and constantly improve the implementation of the program. At the same time, keep an eye on the information of your friends and create as many reserve resources as possible for the company to use.

Having talked about my confusion, after I entered the company, I had the feeling that I didn’t know who was led. Often the two CEOs have a copy of the case that I need to complete, but the time can not be achieved, and I have been troubled, confused, and hesitant. Due to the lack of the ability of the designers before, I have been plagued by many boards and these difficulties are not good enough. I also know that the company has just started, many jobs are not perfect, and work ability is also different. Since you can't change it, adapt to it and do more yourself. At the same time, as a person who has come over, I will give my colleagues some suggestions on their work so that they can work more effectively and they can have more support for me. Because of a good copywriting plan, the key to creativity is that the soul is driving, and the beauty is a sharp eye-catching garment. The cost is the core is the key to success. In order to achieve customer satisfaction, we must make 120% of the effort, so I also need the support of my colleagues. At the same time, I have the experience of implementing activities, and I will inform the company colleagues without any reservations, so that they can avoid unnecessary mistakes and create higher economic value for the company and individuals .

Do not accumulate steps, no miles. Anyone's knowledge and ability improvement is constantly accumulating, constantly revised, and constantly improved during the project service process. Only professional precipitation and unremitting efforts can achieve team and individual success. Only by achieving sufficient professional precipitation can we achieve a real "thickness and thinness".