[Boutique] Tourism Project Planning Book

Article 1: Tourism Project Planning Book

First, the event theme:

2014 meets XX, cool and summer.

Second, the purpose of the event:

In order to enrich the cultural life of our employees and improve the company's welfare, we thank our staff for their hard work and hard work. Through this event, we promote mutual understanding among employees and enhance mutual solidarity and friendship.

Third, the purpose of the event:

1. Strengthen team cohesion and teamwork ability;

2. Encourage employees to participate in the company's activities;

3. Strengthen and consolidate the staff's familiarity with the company's management system, corporate philosophy, product knowledge, etc.;

4, leisure and entertainment, ease work fatigue;

Fourth, the activity project:

XX drifting, XX day tour

V. Activity time:

May 1, 2019

Sixth, the scope of participation:

All staff

7. The organizer:

Administration department

8. Co-organizers:

Dongguan Pearl Travel Agency

Nine: Event arrangement:

1. In the two hours of driving to Dongguan in XX, organize all staff and leaders in the car to guess the puzzle, male and female colleagues collectively singing songs;

2. Organize all the participating entertainment activities on the spot, including cultural performances and corporate knowledge contests;

Ten: Activity process:

1. The 2 hours of guessing and singing in the car is hosted by the tour guide and the leader, and all colleagues actively interact;

2. First arrive at the XX scenic spot and follow the tour guide to explore the beautiful lakes and mountains. Enjoy the green and tranquil rivers in the green mountains. It seems to be quiet in the beautiful paintings. Relax and feel the peace of this moment. 3. After lunch, lead the tour guide to the XX drifting scenic spot, first change the clothes first, then board the car in order at the designated place, go to the drifting starting point, and receive the life-saving equipment, paddles and helmet after the experience ticket. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the lifeguard command during the drifting process.

XI. Other items of the event:

Transportation: A full-range air-conditioned coach will arrange a tour guide and a company leader.

Tickets: Travel Agency to buy the first ticket to the attraction

Catering: dinner for ten people, one table, eight dishes and one soup

Guide: Excellent Chinese tour guide service

Insurance: Travel Agency Liability Insurance

Twelve, note:

1. During the travel process, please pay attention to your own safety at any time. If there is no special reason, please do not leave the group freely. The whole process must be subject to the unified arrangement of the travel agency.

2. Please be sure to observe the time during the tour and follow the tour guide and team leader.

3. Please prepare cash and ID card before you travel, in case you need to use it on the road. Be careful to keep your luggage, cell phone, wallet, camera and other valuables during your trip.

4. If there are symptoms such as motion sickness and seasickness, please prepare the medicine in advance. And tell the tour guide and the leader in advance when you travel. In case an abnormal reaction occurs on the way.

5. During the trip, each time the team starts or returns, please ask the team leader to confirm whether the members of the group are in line. If you have any abnormalities, please inform the team leader and tour guide.

6. When traveling, please pay special attention to clothing and shoes, try to travel lightly, with less debris to reduce the load; shoes should use shoes, travel shoes, do not wear high-heeled shoes, so as not to cause inconvenience and obstacles Safety.

7. When you are visiting scenic spots and scenic spots, you should pay attention to the phenomenon of unlicensed tourists chasing and selling customers. These unlicensed vendors often sell fruits, drinks and small souvenirs to passing pedestrians and travel teams. Please buy them carefully.

8. When you are visiting the scenic spot, you should pay attention to the various signs in the scenic spot to avoid unnecessary troubles such as loss or getting lost. Please record it with a pen if necessary for viewing.

9. If you want to leave the team temporarily during the tour, please go to the tour guide, the person in charge of the tour, the leader of the group or other group members.

Thirteen: Preparation before drifting:

1, multi-set clothing: drifting will inevitably "wet body", after landing, there is no dry clothes for the exchange is very difficult. Do not wear leather shoes for drifting, flat slippers, plastic sandals and sneakers. Bad weather is cold on the water, good weather on the water, pay attention to cold and sun protection, too expensive clothing shoes and hats are best not used for drifting.

2, the captain only has drinking water, another mobile phone, documents and cash... don't bring anything that is afraid of water.

Drifting considerations

★When visitors participate in rafting, please change the clothes first, board the car in order at the designated place, go to the starting point of rafting, and receive life-saving equipment, paddles and helmets after the experience ticket. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the lifeguard command during the drifting process.

★Before you drift, please keep your valuables safely or keep them in the safekeeping room. Do not carry any wet items with you.

★ Tourists must not take off life-saving equipment such as life jackets during the rafting process.

The handrails on both sides of the yacht are prohibited from swimming in non-swim areas.

★ Do not do dangerous actions when drifting: Generally speaking, the drifting river sections are relatively safe. As long as you don’t make your own claims, you can disembark, dissipate each other, do not take the initiative to catch floating objects in the water and the grass and stones on the shore. Will not turn over. Once you have "overturned", it doesn't matter, hold your breath, be careful not to drown, because you wear a life jacket;

★ When the drifting boat passes the shoal, it must obey the instructions of the boatman. Do not arbitrarily move. Grasp the safety rope, tighten the feet, and tilt the body to the center of the hull;

★ Pay attention to the arrows and signs along the way during the drifting process. It can help you find the main waterway and alert the drop zone early.

★Myopia friends, please remember to fix the glasses with a small rope

14. Job responsibilities:

Leader:

Tourist guide:

Team leader: First group leader: xx Second group leader: xx Third group leader: xx Fourth group leader: xx Fifth group leader: xx

15. Travel arrangements:

XX air rafting, XX day tour

Characteristics of the itinerary: Enjoy the passion of China's most famous drifting town, explore the true feelings of life, feel the Lingnan hot spring culture, taste the first chicken in Guangdong, and taste the Beijiang small Three Gorges fishermen's flavor meal.

8:00

Settled at the designated time and place, passing through the Guangzhou-Shenzhen Expressway, the North Second Ring Expressway and the Guangqing Expressway to the beautiful Guangzhou back garden, Qingyuan City. Participate in happy entertainment along the way. The whole journey takes about 2.5 hours.

11:00

Take a boat trip to the XX. It is located on the Beijiang River, 1 km south of Shengping Town. The calm, lotus, reflection and greenery form a Baili Beijiang Landscape Gallery. The green hills on both sides of the river are surrounded by green and tranquil rivers. There are also a lot of winding and deep Kuwan, forming a new landscape of lakes and mountains, like a gallery, and generously presented to the world.

12:00

Tasting the farmhouse flavor river banquet on the boat

14:00

Go to Qingyuan [XX Drifting Scenic Area] and arrive at Qingyuan Feilai Gorge Drifting Scenic Area to experience thrilling air rafting. You can also enjoy sunbathing, beach bathing, free participation in volleyball and football on the beach. The starting point of the air warrior float is under the 360-meter waterfall. It floats under the spectacular waterfall. The huge waves suddenly rush down with the drop, and the water and electricity are densely packed. Under the dense forest, the cool and refreshing pleasure comes into being; It is a passionate and violent drift of 2,000 meters. The double boat quickly takes you into the canyons surrounded by green trees and strange rocks. With the rushing, jumping and slamming rapids all the way, you rushing down, rushing to the depths of the water, finally bottoming out. It is enough to stimulate; the tail section is 700 meters of free drifting, after a stunned journey is a piece of green orchard, birds and flowers, 1 hour of travel, intimate companionship, really can be said: "Look at the cloud to Zhangjiajie, drifting To fly to the gorge!

15:30

To XX, visitors are free to purchase a variety of deer products, such as antler, deer, deer, deer, bar and other precious herbs, antler has nourishing beauty, promoting blood circulation, enhance body vitality, reduce muscle fatigue, improve work ability, increase Appetite and other effects, and free to buy handwritten letters. Then return to Dongguan to end the pleasant trip.

16. For the specific itinerary, please see the travel agency arrangement. Please pay attention to your own image during the trip and be a good-natured electrician. Thank you!

I wish everyone a happy trip!!!

Article 2: Tourism Project Planning Book

First, background analysis

1. Overview:

Liuyang River is also known as Liujing River, formerly known as Liushui. Because the county is located in the north, "the south of the mountain, the north of the water, the yang", it is called Liuyang. Liushui is also known as Liuyang River because of Liuyang City. It has a total length of 234.8 kilometers and a drainage area of ​​4665 square kilometers.

2. Tourism resources:

Natural resources

Liuyang River: Ten bends and nine bends, Qingshan Cuizhi on both sides, Zixiadanhua.

Liuyang River Drifting: Liuyang River First Bay.

Specialties: Liuyang fireworks are famous in China and abroad, as well as chrysanthemum stone, Xiabu, Xiang embroidery, soybean meal, anise cake, paper umbrella and bamboo.

Human resources

Kaifu Temple, Mawangdui Han Tomb, Tao Gong Temple, Xu Guangda's Former Residence, Huang Xing's Former Residence, Xu Te Li's Former Residence, Tan Sitong's Former Residence, Liuyang Confucian Temple, Liuyang Mathematics Museum, Sun Yinshan and other cultural relics.

Red tour

Out of a large number of outstanding leaders of the party and the country: Hu Yaobang, general secretary of the CPC Central Committee, Wang Zhen, vice chairman of the National People's Congress, Peng Peiyun, vice chairman of the National People's Congress, and Wang Shoudao, director of the Central Advisory Committee. Out of China's first bloody sacrifice for the Wuxu Reform, Tan Sitong, out of the Republic of China, Tang Caichang, Jiao Dafeng. There are also dozens of imperial generals and tens of thousands of revolutionary martyrs who have endured the nation’s peril, rescued the spirits. It can be seen that Liuyang’s “red tourism” atmosphere is strong and its development potential is self-evident.

Second, regional advantages / disadvantages

1. Advantages:

Liuyang has a strong social and economic foundation and the city's economic strength is constantly increasing.

The roads in Liuyang City are in good condition, the location conditions are relatively good, and the accessibility is strong.

The Liuyang River is rich in tourism resources and has strong development potential.

The beautiful and beautiful "Liuyang River" has spread all over the world, and the Liuyang River has a high reputation.

The tourism industry is booming, and the country puts "red tourism" on the agenda, which can make full use of the "red tourism" resources of Liuyang River.

2. Disadvantages:

The overall image of Liuyang City lacks clear positioning and insufficient publicity.

The service personnel of Liuyanghe Scenic Area have a weak sense of service and a low level of service.

The tourism resources of Liuyang River lack effective protection and insufficient development.

Third, the purpose of planning

1. Market Analysis: A phrase “Liuyang River...”, accompanied by a generation of great men from all over the world, spread all over the world, in the hearts of each of us, on the “Liuyang River” There is an extra kindness and admiration. Therefore, the target consumer group of “Liuyang River” is very large. Both men, women and children are the target consumers of Liuyang River. Hong Kong, Macao and Taiwan like young people of cultural exchanges and the older generation of revolutionary old people. Asia and the whole world love Chinese culture. Foreign tourists who like to travel to China may become target consumers.

2, the ultimate goal: to improve the visibility of Liuyang River, so that Liuyang River out of Hunan Province, sing China, to the world.

Fourth, planning principles

1. Purpose principle:

The Liuyang River has become a famous leisure tourist attraction in China.

Integrate Liuyang “Red Tourism” resources and other “Red Tourism Resources” into a classic “Red Tourism” route.

2. Feasibility principle:

The road conditions in Liuyang City are relatively good, the transportation is convenient, and the tourists can enter better.

After years of development, Liuyang River has a good mouth beer, and it is now constantly improving, and its development potential is relatively large.

The Liuyang Municipal Government has sufficient funds and confidence to “launch” the Liuyang River and get out of the province.

3. The principle of specialization:

"Liuyang River" sang the whole of China, and its unique "poetry" feelings are lacking in other tourism resources. Therefore, to strengthen the promotion and promotion of "Liuyang River", let people generate motivation to travel to Liuyang River,

4. The principle of government-led and market integration:

The government is led by the Liuyang Municipal Government and even the strong support and promotion of the Hunan Provincial Government.

Improve the market competitiveness and comprehensive strength of Liuyang River.

Five, theme slogan

Singing ancient and modern, 璀璨 Liuyang!

Organizational form

Host: Liuyang Municipal Government

Undertake: Liuyang Tourism Bureau

Co-organizer: Hunan Satellite TV

Seven, the main activities

1. Music Evening: Among them is the chorus "Liuyang River" version, and the lyric version of "Liuyang River", sketches and so on.

2, put fireworks: fireworks after the end of the music party.

3. Essay competition: Participants are required to write articles on the theme of Liuyang River. Through this essay contest, to enhance consumer awareness of Liuyang River. The winners of the outstanding works will be presented at the evening of the music evening.

4. On the day of the music evening, Liuyang City Tourism Bureau will issue student tickets at a discount of 40% off to other consumers at a price of 20% off.

5. Donate 200,000 yuan to the local charity and charity in the name of Liuyang River, and hold a press conference at noon that day. And put this information in the most influential newspaper media in the local area. At the same time, this news was broadcast on Hunan Satellite TV.

Eight, the specific operation

1. Conducting the pre-promotion of the music evening, playing a promotional video of the music party in Hunan Satellite TV's "Entertainment Daily" and a print advertisement for a music evening at an influential newspaper in the locality for a week.

2, the music evening was held in Liuyanghe Square on December 31, XX, starting from 8:00 pm to 10:00 pm, using live broadcast. Please contact Hunan Xiangshi famous host Li Xiang and Wang Han as the host. The Hunan Satellite TV film crew served as the production and post-editor of the entire party.

3. At the beginning of the program, the Liuyang River was first reviewed in the form of vcr. The picture highlights the era of Liuyang River, in order to resonate with the audience and prompt the audience to enter the theme of the party as soon as possible.

4. Next, He Wei and Li Xiang entered the TV screen and delivered opening speeches and introduced special guests, as well as introducing the process of the party.

5. Next, the host Li Xiang introduced the tourism resources of Liuyang River and other “red tourism resources” in Liuyang City, and strengthened the audience's perception of Liuyang River as “red tourism resources”.

6. Next, Super Girl Sheng Shangjie, as a guest performer, sang his famous song "Love" and performed "Liuyang River".

7. Next, the award ceremony of the “Liuyang River Essay Competition” was held on the spot, and the situation of this essay contest was briefly introduced.

8. Next, Wang Han visited the Director of the Tourism Bureau of Liuyang City to interpret the positioning and development strategy of Liuyang River from his authoritative point of view.

9. Next, the staff working in Liuyang River performed a small piece - "Love of Liuyang River".

10. Next, Wang Han visited the tourists who visited Liuyang River and improved the brand value of Liuyang River through the narration of tourists.

11. Next, the chorus "Liuyang River" - a choir composed of professionals. Let the audience relive the classics to stimulate consumers' travel motivation.

12. Next, the moderator sums up, expresses the words of thanks and proposes new hopes.

13. Finally, let the fireworks celebrate the party's success.

Nine, publicity and promotion

1. TV commercial: Find a professional to shoot an advertisement for Liuyanghe. They were broadcasted in Hunan Satellite TV's weekly "Happy Camp" and the advertising hours of the Golden Theater every night; they were broadcast during the advertising hours of Phoenix TV's "Current Affairs Express". For fifteen seconds each, for two weeks.

2, newspaper ads: print ads in local influential newspapers in Hunan. For a week.

3. Public relations propaganda: sponsor various festive activities in the name of Liuyang River. For example, sponsored the "Hunan Super Girl New Year Concert" held in January XX, and actively participated in local charity activities.

4. Internet promotion: Play online advertisements of Liuyang River on the homepage of Sina.com and Ctrip.com. For a week.

X. Capital expenditure / income

1. Expenditure:

Music evening: about 3 million yuan.

Other activities and advertising: about 1.5 million yuan.

Total: about 4.5 million yuan.

2. Income:

Advertising: About 2.5 million yuan. .

Tickets: about 3 million yuan.

Total: about 5.5 million yuan.

Part 3: Tourism Project Planning Book

As the economy continues to develop, the people's consumption concept has gradually begun to change. In the past, many people only existed in the bank as long as they had money, instead of spending it. Up to now, the concept of consumption of residents has begun to change, and many people have begun to build their own better lives with their spare cash. Tourism is another growth point for household consumption. Developing tourism has a huge impact on expanding domestic demand. Nowadays, the tourism resources of the famous mountains and rivers have been developed. We should develop new tourism resources, and rural tourism has become an important part of the development.

Rural tourism, with farmers as the mainstay of the market, featuring the land, courtyards, cash crops and local resources owned by the peasants, and the rural family management method that considers the tourists as the means of operation. In other words, rural tourism is a kind of tourism that aims at attracting tourists from urban rural scenery and activities, targeting urban residents, and satisfying tourists' entertainment and returning to nature. In any case, rural tourism, as a form of tourism, can play a unique and significant role in the industrial linkages of tourism, the absorption of local employment and the promotion of reform and opening up, and poverty alleviation.

Brief introduction of Xigou Ecological Village:

Xigou Ecological Village is located in the thin-walled town at the junction of two provinces and three counties, covering an area of ​​20 square kilometers with an average elevation of 800---1500 meters. The forest coverage rate is 95%, and the river flow path is more than 10 kilometers. It is a national key ecological forest and a Taihang macaque reserve.

The main features of Xigou Ecological Village are: alpine forests, Qifeng rocks; steep valleys and steep cliffs; springs and streams; waterfalls; deep trees; towering trees, birds and flowers; wild fruit all over the slopes, peach pear garden; late autumn season, red leaves Mountain; precious herbs, Hengyu Zhongyuan; natural ice sculpture, there is no hole in the sky. Existing attractions in the eco-village: Tantou Waterfall, Xigou Four-level Waterfall, Long Bath Lake, Heilongjiang Cave, Huanglongtan, Longwangzhai, Moss Rock, Xiaozhai River, Millennium Turtle Stone, Incense Burner Stone, and many strange peaks to be named. Here, the Xiongxiong, Xiu, Qi, and Yu are integrated into one, and the mountains, water, forests and caves are in a ditch. Experts praise the Xigou ecology - expensive in the original, beautiful in the natural ----.

I. Project background analysis

The development of the tourism industry must rely on certain tourism resources. Although tourism resources are all-encompassing, they are nothing more than natural resources and human resources. Among the many tourist destinations in China, some are characterized by outstanding natural resources, and some are characterized by outstanding human resources. With the change of people's way of thinking and aesthetic taste, natural resources have become the most attractive and advantageous resources in tourism, and directly affect the economic development of the region. The Xigou Ecological Village hides the natural resources that are isolated from the world.

National policy situation for tourism industry development

At present, the country is vigorously promoting the development of the tourism industry and striving to develop China into a tourism power. At present, China's tourism industry ranks seventh in the world, but there is still a big gap with the world's tourism powers. The development of tourism has become a basic factor in China. Industrial policy. In order to meet the requirements of joining the WTO, China's tourism industry will change the dominant position of the government as soon as possible, and change the policy adjustment to market regulation to accelerate the pace of integration with the international tourism market.

Trends in international and domestic tourism development

The development of world tourism in the 21st century puts new demands on the connotation of the scenic spot. Many tourism experts agree that ecology, green, extreme, people and nature, vacation, culture, sports, etc. will be the theme of future tourism.

2. The development of China's tourist attractions will shift from a government-led to a market-led.

3. The tourism market is increasingly showing the characteristics of segmentation.

Analysis on the Status Quo of Resource Development of Xigou Ecological Village

Success point

Good protection of the natural ecological environment

Has a certain popularity in the past three years

2. Inadequacies

Supporting facilities are almost blank

The natural landscape of the scenic spot has not yet been developed;

The scenic area operation mechanism has not been formulated;

Not yet market positioning.

Analysis on the Advantages and Disadvantages of Tourist Resources in Scenic Spots

Advantage

The scenic area is rich in water resources and is suitable for some water projects;

There are many natural stone walls in the canyon suitable for downhill and rock climbing.

Good vegetation coverage and good ecological environment;

There are forestry fruit planting special agriculture in the scenic area.

2. Disadvantages

The canyons in the scenic area are narrow and the terrain is complex.

The geographical location of the scenic spots is relatively biased and the traffic is inconvenient.

Second, the overall development planning principles of Xigou Ecological Village

Adhere to the principles of protecting the ecology, advocating environmental protection and achieving sustainable development

Adhere to the principle of highlighting characteristics

Adhere to the principle of combining traditional features with modern ideas

Adhere to the principle of overall planning and step-by-step implementation

Adhere to the principle of pursuing the best social and economic benefits under the premise of protecting the environment

Third, the scenic spot planning target

It will become an ecological leisure summer resort with “famous and nationally renowned in Henan”;

1. Develop characteristic sports, such as short-distance drifting, expansion, etc., so that the natural scenic spot becomes a well-known field development training base in Henan;

2. Become a well-known youth ecological and environmental education base in Henan Province and even the whole country.

3. Build a paradise.

Fourth, staged development planning

The first stage: based on the existing scenic spots in the scenic spot, improve the basic supporting facilities, develop rural tourism, increase marketing efforts, and achieve a large increase in the number of tourists in the scenic spot.

1. Uniformly regulate several farmhouses in the scenic area

2. Build a hotel integrating accommodation, catering, parking and entertainment in the vicinity of the scenic spot;

3. Renovate or build new mud roads and plank roads on existing tourist routes in the scenic area;

4. Open several tourist leisure pavilions along the tour route, concurrently serving drinks, non-staple food and local specialties;

5. New infrastructure such as post and telecommunications, water and electricity in the scenic area;

6. A simple medical point in the newly-built scenic spot, and several eco-friendly toilets;

7. Build a barbecue street

8. Set two beacons.

9. Develop rural tourism

Investigating the internationally popular green tourism, tourism agriculture and other different modes of tourism, the essence of these is the development of ecological agriculture, ecological forestry as the background or carrier, people's awareness of environmental protection and tourism to return to the natural quality of life awareness. Therefore, vigorously developing rural tourism is particularly important for the protection of the ecological environment and should be regarded as the fundamental requirement and basic guarantee for development. For example, in order to comprehensively develop and efficiently utilize limited land, the relevant departments have introduced high-tech into agriculture and combined with tourism to build 10 agricultural science and technology parks. Visitors can not only walk in it, but also enjoy it as if they were living. In the wonderland, people are full of eyes and good fortune. There are also bird watching tours and sightseeing farms and farming tours in Japan, agriculture and forestry tourism areas in Malaysia, pasture tours in Australia, farm tours in the United States, green tourism away from the city in France, rural holiday tourism in Italy, and the forest canoe in Germany. "Travel and so on. The content of rural tourism covers the above-mentioned multiple modes of tourism, and even more extensive.

In our country, there are many characteristic villages left behind, especially the villages like Anhui Hongcun and Hunan Phoenix Village, which are very important and famous villages in the national tourism. Our focus on the development of rural tourism is also in line with the objective law of tourism development. I believe that with the continuous development of the times, rural tourism can become an important part of the national economic development. That is to contribute to the national economy, but also cultivated the sentiment of urban people, but also increased the income of farmers, three-pronged approach, we must make rural tourism the best!