"Beat" competitors with two bottles of water

Las Vegas is the largest city in Nevada, USA, and the only oasis in the desert and semi-desert areas. Therefore, this magical land is becoming more and more prosperous, and Las Vegas has always been famous for its tourism, shopping and holiday industries. Therefore, the major hotels are also full of dazzling.

In 2006, 30-year-old Carter looked at a hotel with a prosperous business and was envious of it. He dreamed of opening a hotel of his own, but he had been suffering from a lack of suitable stores. I didn't expect the opportunity to come. Next to a large hotel, the homeowner will transfer a 5-storey building at a low price due to immigration, which is a great opportunity. After learning the message, Carter was very excited. Next, negotiations, fundraising, and taking over, everything went smoothly.

In order to compete with the adjacent big hotel, Carter also invited a first-class designer, and a month later, finally created a "dream hotel" with the theme of the mirage in the desert. Looking at such a magnificent masterpiece, Carter was full of confidence, and finally at a good day, his "Fantasy Hotel" was grandly opened.

However, what made Carter unprepared was that after the opening of the business, his hotel was cold and clear, and his rival hotel was still prosperous. Carter watched the customer into the opponent's hotel every day, but he was helpless.

In this way, one month passed, two months passed, and his hotel was still in the slightest, and he was very upset. If this continues, he will have to close the hotel.

On this day, he was so disheartened that he came to a nearby village. In the past, whenever Carter encountered something unsatisfactory, he liked to go to the village to find an old man to point to the maze, and the old man had already made a fortune with him.

When the old man saw that he was frowning, he took the initiative to talk with him. As a result, Carter told the old man about his recent experience and hoped to get the old man's express.

After listening to his remarks, the old man did not answer him immediately, but let him accompany him to go out for a walk outside the village. He thought, he was burning his eyebrows, and he still had the mind to go for a walk? But because of the old man's face, he had to walk out of the village with him, along the rugged path, and soon came to a market outside the village. I saw the vendors selling peaches in front of them sipping: "Sell peaches! Sell peaches! It's not expensive." However, there are very few people who buy peaches before their booth, and one of them sells peaches. Although the vendor did not sip, but his booth surrounded a lot of people, this can not help but draw Carter's attention. It turns out that every time a trader sells a bag of peaches, he adds a bottle of tap water. This made him very puzzled. He went forward and asked the trader: "Why are you sending them a bottle of tap water?" The dealer replied: "A lot of people can't wait to try the taste after buying the peaches, so they will put the peaches in It’s unsanitary to rub on the corners of the clothes. It’s unsanitary, plus the burrs on the peaches. If you get into the clothes, it will be itchy, so send the bottle of tap water to let them wash the peaches.”

After listening to the vendors, Carter suddenly realized. He hurriedly thanked the old man around him and turned back to the hotel. He first signed a contract with a pure water company, let them send the required pure water every day, and convened the staff, so arranged. After that, whenever there is a guest to eat, after the guest has finished the account, the waiter will send two bottles of free purified water. Over time, there are more and more repeat customers.

Two years later, Carter’s “Dream Hotel” became more and more popular and its popularity became higher and higher, while his rival hotel was declining and soon was annexed by “Fantasy Hotel”. A reporter came to interview and asked him how he thought about sending water. Carter said: "It is a vendor selling peaches reminding me. Because it is surrounded by desert and semi-desert areas around our city, the weather is relatively dry, and two bottles of cool water are sent. Not only does it allow guests to drink water while driving in the desert, but also to experience the warmth of being cared for."

Yes, it is this nuanced human care that made Carter "beat" the opponent with two bottles of water.