Tourism system work plan

guiding ideology

Conscientiously implement the spirit of the 17th National Congress of the Communist Party of China, take the important thinking of the scientific development concept as the guide, and follow the goal of determining the “3+1” leading industry in our county, and accelerate the development of tourism as an important factor in promoting consumption, expanding openness, prospering the economy, and increasing employment. Strategic measures, focusing on "Shan Shui Tai Xing, Guarding the Hometown" to make a contribution to cultivating tourism leaders, expanding the tourism industry, and stimulating the rapid development of the tertiary industry, and strive to build a strong tourism economy county in Hebei Province.

Goal

In 2019, the county's tourism infrastructure construction investment is not less than 100 million yuan, and the newly introduced extra-country funds are more than 3 million yuan. The annual tourist reception exceeded 1 million, the direct tourism income exceeded 10 million yuan, and the social benefit was 200 million yuan. .

Work measures

In 2019, the tourism work took the overall planning as an opportunity to pay close attention to tourism planning management; take investment opportunity as an opportunity to pay close attention to the construction of tourism projects; focus on tourism efficiency growth, pay close attention to tourism promotion and promotion; take tourism safety as life and grasp the scenic spot Standardized management.

1. Focusing on the planning of the Lulu Town Tourist Distribution Center, we will make great efforts to improve the overall tourism development plan and the planning of each scenic spot to solve the problem of chaotic construction. First, organize experts and relevant leaders to do a good job in the evaluation and demonstration of the "Xingtai County Tourism Development Master Plan". The second is to cooperate with Lulu Town to do a good job in the planning of the tourist distribution center. The third is to make great efforts to improve the planning of various scenic spots. According to the principle of planning and construction, all scenic spots will raise funds as soon as possible and do a good job of planning and reporting to the county government for implementation. For the scenic spots that have been hired by experts to take out the overall plan, the deadlines will be submitted for approval. For those scenic spots that have not been planned, experts will be hired for planning within a time limit and completed within a time limit. The fourth is to increase the management of implementation planning. It is necessary to perform management functions according to law, timely inspect the scenic spots, resolutely investigate and deal with disorderly development and blind construction. The fifth is to strengthen the protection of cultural resources and historical sites for the development of cultural resources. We will focus on cooperating with relevant departments to develop and protect Yingtang Ancient Town, fully tap its historical and cultural connotations, and enhance historical and cultural tastes.

2. Take the Grand Canyon investment project as a breakthrough, broaden the project financing channel and build a good leader, and solve the lack of quality problems in the scenic spot. On the one hand, speed up the investment in the Grand Canyon, package the Grand Canyon project, and make great efforts to attract investment. On this basis, continue to do a good job in the construction of infrastructure and supporting service facilities in the scenic spot of Xingtai Grand Canyon, and improve the grade and reception capacity of the scenic spot. At the same time, investment promotion will speed up the construction of hotels, restaurants and family hotels in scenic spots. On the other hand, according to the overall planning of tourism development in the county, increase the efforts of attracting investment, expand the financing channels by means of transfer of management rights, franchising, joint ventures, and leasing, and attract domestic and foreign funds from the province to participate in the development of scenic tourism resources. , infrastructure and ecological environmental protection projects and supporting project construction. Attracting powerful investors, focusing on attracting investment from Zijin Mountain, Grand Canyon, Jiulong Gorge and Yunmeng Mountain to enhance the grade and taste of the scenic spot.

3. Taking the Lulu Town Tourist Distribution Center as a breakthrough, accelerate the development of tourism-related industries, lengthen the industrial chain, and solve the problem of the tourism industry chain. First, strengthen the construction of tourism commodity production bases and tourist shopping centers, and actively explore and encourage the development of handicrafts and tourism products with local characteristics, commemorative significance, novel styles, and portability. Second, around the Lulu Town Government and the surrounding areas of Zijin Mountain, Tianhe Mountain, Grand Canyon, Jiulong Gorge, Yunmeng Mountain and Yegoumen Reservoir, through the investment attraction, a large number of large-scale tourist resorts adapting to market demand and beautiful environment will be built. Infrastructure such as mountains and winter camps to meet the growing demand for holiday travel. The third is to build a new socialist countryside as an opportunity. In the villages where the key tourist attractions are located, Hejiaping, Qianping, Qingquan, Shibanfang and Qiannantun Village, cooperate with the urban construction department, in accordance with the requirements of reasonable planning, unified standards and standardized management. Plan to encourage the construction of a number of affordable, health-friendly family hotels and motels. Accelerate the construction of sanitary toilets, garbage, sewage treatment facilities and signs in tourist areas.

4, grasp the propaganda, called the "Shan Shui Tai Xing, Shou Jing hometown" brand, to solve the problem of low visibility and low efficiency. In accordance with the idea of ​​“consolidating the locality, extending the surrounding areas, coordinating linkages, and taking multiple measures”, we will place tourism promotion and tourism projects on the same important position, carefully plan and operate in detail, further increase investment, and make great efforts. Promotion and promotion, do everything possible to expand the source market. First, a number of activities were carried out to activate the local market. Guide each scenic spot to hold different types of festivals in different seasons according to their respective characteristics. During the year, the Grand Canyon Mountaineering Festival, Jiulongxia Peach Blossom Festival, Yunmengshan Songkran Festival, Tianhe Mountain Tanabata Love Culture Festival, and Qiannan Mountain Picking Festival will be held. Festivals and other special events with distinctive themes create a sensational effect of tourism promotion. The second is multi-channel promotion. Actively cooperate with TV stations to shoot Xingtai County tourism scenery TV series, and run the “Xingtai Tourism” propaganda materials of our county. At the same time, we will open up tourism columns in provincial, city and county TV stations and newspapers, gradually expand and expand tourism propaganda positions, and do everything possible to improve our county. The popularity of scenic spots and attractions enhances the attractiveness of the outside world. The third is to jointly promote the promotion and expand the surrounding market. Organize 3-5 tourist routes, package the whole, organize the county scenic spots to participate in tourism promotion activities in neighboring provinces and cities such as Shandong, Beijing, Shijiazhuang, Zhengzhou, Suzhou, Inner Mongolia, etc., and launch a food, residence, travel, tour, purchase and entertainment Dragon products, do everything possible to "sell" the county's tourism products. On the eve of the “May 1st” and “10·1” Golden Week, organize various scenic spots to form a joint tourism caravan, with tourism propaganda materials and the county tourism scenery CD, and go to Xingtai Dongba County and Shijiazhuang in a targeted manner. In the areas of 邯郸, Hengshui and other places, we will carry out extensive publicity and promotion, and do everything possible to expand the source market and attract more foreign tourists to visit our county. The fourth is extensive promotion and promotion. Organize press conferences, organize travel agencies in this city and surrounding cities to engage in activities, sign a mutually beneficial "win-win" agreement, and bring local and foreign tourism teams together. At the same time, we must actively participate in national, provincial and regional large and medium-sized tourism trade fairs and tourism commodity fairs, leasing booths to display brands, widely disseminate promotional materials of various scenic spots in the county, and launch Xingtai County's tourism products to create A well-known travel brand of “Shan Shui Tai Xing, Shou Jing’s Hometown”.

5. Grasp the environment, strengthen management and improve services, and solve the problem of unregulated tourism management. The first is to formulate the "Xingtai County Tourism Investment Promotion Policy", optimize the investment environment, and formulate preferential measures to encourage more people from all walks of life and domestic and foreign merchants to come to our county to invest in tourism. Second, vigorously promote the construction of the tourism standardization system and gradually move closer to the international common standards. The tourist scenic spot fully implements the national “classification and assessment of the quality level of tourist attractions”, that is, the a-level standard. The third is to actively organize and carry out honesty and publicity and education activities, and do a good job in the construction of a tourism credit system, so that the cadres and the operators of the scenic spots can develop a good behavioral norm for civilized hospitality and law-abiding, and be honest and honest. The fourth is to strengthen tourism safety management to prevent various types of safety accidents. Implement a strict responsibility system and establish a sound security system in all aspects of tourism activities. The government, fire protection and related departments and tourism enterprises in key tourist attractions must formulate emergency plans for tourism safety accidents. The large-scale entertainment facilities, ropeways and pre-installation of the scenic spots shall be submitted to the Municipal Quality and Technical Supervision Bureau for approval, and the construction supervision and inspection shall be carried out during the construction process. Ensure that there are no major liability incidents throughout the year.

Consolidate the foundation and strengthen the project work.

1. Pay close attention to project generation and packaging. Focusing on the key industries of “2+2” in our county, we firmly grasped that Pyeongchang is listed as “National Grain Production Advanced County, Central Financial Small Farmers Water Key County, National Pig and Beef Cattle Production Advantage Regional Distribution Key Counties, National Quality Goods The key county of pig strategic support base construction, the pilot county of national forest management, the key county of modern animal husbandry cultivation in the province, the key county of forestry industrialization in the province, and the Jiangkou water town were named by the Ministry of Water Resources as the only national water conservancy scenic spot in northeastern Sichuan. "Welcome great opportunities, research and generate 10 new projects and large-scale projects to attract investment, and hire experts to plan and package in time to lay the foundation for investment attraction."

2. Strengthen project investment information collection and tracking. Actively cooperate with leading enterprises, chambers of commerce and associations in the industry, give full play to the role of the external window, collect project investment information through multiple channels, build information files, and timely contact with merchants to provide targets for the squad docking and negotiation projects. It is necessary to introduce the strategic investors as the focus and main focus of the investment promotion project, strive to develop and extend the industrial chain, and gradually form an industrial investment pattern based on large industries and large projects, and small and medium-sized industries and projects.

3. Increase the implementation of project tracking. Established in the negotiation, signing, start-up, production and project tracking management account, the implementation of special projects for key projects, January 1 supervision, January 1 report. Collect and update the progress of the preliminary work of the promotion project every quarter, and analyze the operation of the project to promote the work.

4. Do a good job in statistical analysis of projects. According to the provincial and municipal statistical requirements, the statistical project files will be built, and the statistical reports will be submitted to the provincial and municipal investment promotion bureaus and county statistical bureaus on a monthly basis, and a statistical analysis will be conducted on a quarterly basis to provide reference for the county's investment promotion work. The statistical work should go deep into all the townships and towns in the county, and be comprehensive, specific, and scientific, so as to ensure that the municipal government issues the full annual tasks of the county.

Clear ideas, innovation and work.

1. Continue to implement the departmental regular contact system. Each investment staff member is responsible for contacting 2-3 economic departments or key enterprises, and collecting at least monthly information about the project attracting investment and the latest industry policies from the units contacted, and sorting them into written materials to communicate with each other while learning intensively. . Through the implementation of departmental linkages, we will ensure that the county attracts investment.

2. Broaden the channels for attracting investment. First, the regular meeting will attract investment. Actively participate in major investment promotion activities such as “Western Expo” and “Western Fair” organized by the province and the city. The second is to invest in the door. The formation of the squad will take the initiative to go out and actively carry out targeted project docking activities. It is planned to arrange at least one small-scale investment promotion activity every month from March to October this year. The third is business investment. It is necessary to create good conditions for foreign entrepreneurs, improve the rate of return on investment, and enhance the satisfaction of foreign investors. Through their publicity and promotion, they will form the effect of attracting foreigners and attracting businessmen. The fourth is to entrust investment. In the eastern coastal cities and Chengdu and Chongqing, where the migrant workers are concentrated in Pingchang, select some well-developed township friends or inspect some powerful intermediaries to implement paid investment and introduce project funds, so that the investment promotion work is gradually The government promoted the transformation from the main to the market-oriented operation; Make full use of the existing staff structure of China Merchants Group and set up overseas investment promotion windows in Guangzhou and Beijing to expand investment horizons. Sixth is to attract investment from the township. We must make full use of the advantages of working, working, and having more business people in our county, encourage them to contribute more to their hometown development, and guide them to return to their hometowns to start businesses and introduce large companies and enterprises outside to invest in our county.

3. Increase the promotion of investment promotion. Make full use of the "Pingchang County Investment Promotion Bureau" website position, carefully organize the information that investors pay close attention to in time; make the traffic construction, ecological resources advantage, "2+2" industrial development plan and "safety, integrity, ecology" in Pingchang County And the harmonious regional image and other special ppt presentations, combined with radio and television, CD-ROM, outdoor advertising, promotional albums and other conventional propaganda methods to vigorously promote Pyeongchang's superior resources and potential location advantages, enhance Pyeongchang's visibility and temptation.

4. Accelerate regional cooperation. Actively integrate into the economic zone of Chengdu, establish an open and cooperative mechanism of internal and external linkage, mutual benefit and win-win, and adopt various forms such as organizing villagers' associations, concluding friendly counties and districts, and conducting exchanges of chambers of commerce to deepen cooperation areas and enhance cooperation. Efforts will be made to build Pingchang into a labor export base in Daban Economic Zone, a supply base for green food and specialty agricultural products, and a supporting base for related industrial products.

Improve mechanisms and strengthen service work.

It is necessary to highlight the optimal environment for attracting investment, strengthen services, and promote the improvement of the investment environment with quality services. It is necessary to continue to implement the agency service responsibility system and the leadership tracking service system for investment promotion projects. Under the principle of improving work efficiency, we must implement relevant procedures, simplify examination and approval procedures, reduce work links, fulfill service commitments, improve service efficiency, and effectively implement zero-distance service and standardize zero complaints. It is necessary to establish and improve the system for the construction of service investment environment at all levels and in all departments, and urge the county government to introduce preferential policies and encouragement policies for investment promotion in Pingchang County as soon as possible so that all levels and departments can benefit from the services of investment projects. Benefits from the development of enterprises, gradually forming a virtuous cycle of enterprise development, fiscal revenue increase, and departmental profit, and strive to fundamentally reverse the poor environment of Pingchang Investment.

Strong internal quality, do a good job in management.

The quality and ability of the investment promotion staff have a great influence on the effectiveness of the investment promotion work. It is necessary to actively explore the selection, use, training and assessment mechanism of investment promotion talents. At present, the task of attracting investment in our county is heavy, the pressure is high, and the requirements are high. It is difficult for the existing personnel of the China Merchants Bureau to meet the current and future work needs. On the one hand, we must actively recommend that the county party committee and the county government select 1-2 outstanding talents to enrich the investment promotion bureau, or provide the investment promotion bureau with 1-2 undergraduate students of relevant majors; on the other hand, strengthen the staff engaged in investment promotion in the county. Management and training to continuously improve their sense of innovation and business level. In order to promote the various tasks in an orderly manner, the unit work promotes the “trajectory” management mode. According to the post work objectives set at the beginning of the year, a work briefing is held at the end of each month, and a post work evaluation is conducted at the end of each quarter. The results of the assessment are linked to the individual work allowance and are redeemed at the end of the year.

Take care of all aspects and do a good job in all basic work.