Tourism system work plan

guiding ideology

Conscientiously implement the spirit of the 17th National Congress of the Communist Party of China, take the important thinking of the scientific development concept as the guide, and follow the goal of determining the “3+1” leading industry in our county, and accelerate the development of tourism as an important factor in promoting consumption, expanding openness, prospering the economy, and increasing employment. Strategic measures, focusing on "Shan Shui Tai Xing, Guarding the Hometown" to make a contribution to cultivating tourism leaders, expanding the tourism industry, and stimulating the rapid development of the tertiary industry, and strive to build a strong tourism economy county in Hebei Province.

Goal

In 2019, the county's tourism infrastructure construction investment is not less than 100 million yuan, and the newly introduced extra-country funds are more than 3 million yuan. The annual tourist reception exceeded 1 million, the direct tourism income exceeded 10 million yuan, and the social benefit was 200 million yuan. .

Work measures

In 2019, the tourism work took the overall planning as an opportunity to pay close attention to tourism planning management; taking investment as an opportunity to pay close attention to the construction of tourism projects; focusing on tourism efficiency growth, paying attention to tourism promotion and promotion; taking tourism safety as life and grasping scenic spots Standardized management.

1. Focusing on the planning of Lulu Town Tourist Distribution Center, we will make great efforts to improve the overall planning of tourism development and planning of various scenic spots in the county, and solve the problem of chaotic construction. First, organize experts and relevant leaders to do a good job in the evaluation and demonstration of the "Xingtai County Tourism Development Overall Plan". The second is to cooperate with Lulu Town to do a good job in the planning of the tourist distribution center. The third is to make great efforts to improve the planning of various scenic spots. According to the principle of planning and construction, all scenic spots will raise funds as soon as possible and do a good job of planning and reporting to the county government for implementation. For those scenic spots that have been hired by experts to take out the overall plan, they will be submitted for approval according to the procedures. For those scenic spots that have not been planned, experts will be hired for planning within a time limit and completed within a time limit. The fourth is to increase the management of implementation planning. It is necessary to perform management functions according to law, timely inspect the scenic spots, resolutely investigate and deal with disorderly development and blind construction. The fifth is to strengthen the protection of cultural resources and historical sites for the development of cultural resources. We will focus on cooperating with relevant departments to develop and protect Yingtang Ancient Town, fully tap its historical and cultural connotations, and enhance historical and cultural tastes.

2. Take the Grand Canyon investment project as a breakthrough, broaden the project financing channel and build a good leader, and solve the lack of quality problems in the scenic spot. On the one hand, speed up the investment in the Grand Canyon, package the Grand Canyon project, and make great efforts to attract investment. On this basis, continue to do a good job in the construction of infrastructure and supporting service facilities in the scenic spot of Xingtai Grand Canyon, and improve the grade and reception capacity of the scenic spot. At the same time, investment promotion will speed up the construction of hotels, restaurants and family hotels in scenic spots. On the other hand, according to the overall planning of tourism development in the county, increase the efforts of attracting investment, expand the financing channels by means of transfer of management rights, franchising, joint ventures, and leasing, and attract domestic and foreign funds from the province to participate in the development of scenic tourism resources. , infrastructure and ecological environmental protection projects and supporting project construction. Attracting powerful investors, focusing on attracting investment from Zijin Mountain, Grand Canyon, Jiulong Gorge and Yunmeng Mountain to enhance the grade and taste of the scenic spot.

3. Taking the Lulu Town Tourist Distribution Center as a breakthrough, accelerate the development of tourism-related industries, lengthen the industrial chain, and solve the problem of the tourism industry chain. First, strengthen the construction of tourism commodity production bases and tourist shopping centers, and actively explore and encourage the development of handicrafts and tourism products with local characteristics, commemorative significance, novel styles, and portability. Second, around the Lulu Town Government and the surrounding areas of Zijin Mountain, Tianhe Mountain, Grand Canyon, Jiulong Gorge, Yunmeng Mountain and Yegoumen Reservoir, through the investment attraction, a large number of large-scale tourist resorts adapting to market demand and beautiful environment will be built. Infrastructure such as mountains and winter camps to meet the growing needs of holiday travel. The third is to build a new socialist countryside as an opportunity. In the villages where the key tourist attractions are located, Hejiaping, Qianping, Qingquan, Shibanfang and Qiannantun Village, cooperate with the urban construction department, in accordance with the requirements of reasonable planning, unified standards and standardized management. Plan to encourage the construction of a number of affordable, health-friendly family hotels and motels. Accelerate the construction of sanitary restrooms, garbage, sewage treatment facilities and signs in tourist areas.

4, grasp the propaganda, called the "Shan Shui Tai Xing, Shou Jing hometown" brand, to solve the problem of low visibility and low efficiency. In accordance with the idea of ​​“consolidating the locality, extending the surrounding areas, coordinating linkages, and taking multiple measures”, we will place tourism promotion and tourism projects on the same important position, carefully plan and operate in detail, further increase investment, and make great efforts. Promotion and promotion, do everything possible to expand the source market. First, a number of activities were carried out to activate the local market. Guide each scenic spot to hold different types of festivals in different seasons according to their respective characteristics. During the year, the Grand Canyon Mountaineering Festival, Jiulongxia Peach Blossom Festival, Yunmengshan Songkran Festival, Tianhe Mountain Tanabata Love Culture Festival, and Qiannan Mountain Picking Festival will be held. Festivals and other special events with distinctive themes create a sensational effect of tourism promotion. The second is multi-channel promotion. Actively cooperate with TV stations to shoot Xingtai County tourism scenery TV series, and run the “Xingtai Tourism” propaganda materials of our county. At the same time, we will open up tourism columns in provincial, city and county TV stations and newspapers, gradually expand and expand tourism propaganda positions, and do everything possible to improve our county. The popularity of scenic spots and attractions enhances the attractiveness of the outside world. The third is to jointly promote the promotion and expand the surrounding market. Organize 3-5 tourist routes, package the whole, organize the county scenic spots to participate in tourism promotion activities in neighboring provinces and cities such as Shandong, Beijing, Shijiazhuang, Zhengzhou, Suzhou, Inner Mongolia, etc., and launch a food, residence, travel, tour, purchase and entertainment Dragon products, do everything possible to "sell" the county's tourism products. On the eve of the “May 1st” and “10·1” Golden Week, organize various scenic spots to form a joint tourism caravan, with tourism propaganda materials and the county tourism scenery CD, and go to Xingtai Dongba County and Shijiazhuang in a targeted manner. In the areas of 邯郸, Hengshui and other places, we will carry out extensive publicity and promotion, and do everything possible to expand the source market and attract more foreign tourists to visit our county. The fourth is extensive promotion and promotion. Organize press conferences, organize travel agencies in this city and surrounding cities to engage in activities, sign a mutually beneficial "win-win" agreement, and bring travel groups in and out of the country. At the same time, we must actively participate in national, provincial and regional large and medium-sized tourism trade fairs and tourism commodity fairs, leasing booths to display brands, widely disseminate promotional materials of various scenic spots in the county, and launch Xingtai County's tourism products to create A well-known travel brand of “Shan Shui Tai Xing, Shou Jing’s Hometown”.

5. Grasp the environment, strengthen management and improve services, and solve the problem of unregulated tourism management. The first is to formulate the "Xingtai County Tourism Investment Promotion Policy", optimize the investment environment, and formulate preferential measures to encourage more people from all walks of life and domestic and foreign merchants to come to our county to invest in tourism. Second, vigorously promote the construction of the tourism standardization system and gradually move closer to the international common standards. The tourist scenic spot fully implements the national “classification and assessment of the quality level of tourist attractions”, that is, the a-level standard. The third is to actively organize and carry out honesty and publicity and education activities, and do a good job in the construction of a tourism credit system, so that the cadres and the operators of the scenic spots can develop a good behavioral norm for civilized hospitality and law-abiding, and be honest and honest. The fourth is to strengthen tourism safety management to prevent various types of safety accidents. Implement a strict responsibility system and establish a sound security system in all aspects of tourism activities. The government, fire protection and related departments and tourism enterprises in key tourist attractions must formulate emergency plans for tourism safety accidents. The large-scale entertainment facilities, ropeways and pre-installation of the scenic spots shall be submitted to the Municipal Quality and Technical Supervision Bureau for approval, and the construction supervision and inspection shall be carried out during the construction process. Ensure that there are no major liability incidents throughout the year.