Three-year work plan for ecological culture development

First, the guiding ideology of Hongya ecological culture development:

Guided by the spirit of the 16th Party Congress and the 17th National Congress of the Communist Party of China, we will establish a people-oriented, comprehensive, coordinated and sustainable scientific development concept, adhere to the principle of regional overall planning, urban-rural coordination, and harmonious development between man and nature, and fully implement the county government. ·The five-year development plan and the development of large-scale cultural development, with the goal of building eco-cultural tourism, eco-economically strong counties, and creating a famous ecological leisure tourism base in Meishan City, with the county as the center and the Wawu Mountain Scenic Area as the center. Taking the construction of new countryside as the carrier, we will seize the major opportunities for the development of a harmonious society, strengthen the cultural tourism brand of “Ecological Hongya, Green Hongya”, and focus on implementing the “Driven” project of “Attraction with Rural Areas and Rural Households”. Promote the coordinated development of the tertiary industry of ecological culture.

Ecological culture is the spiritual achievement of the understanding of the relationship between human beings and nature. It refers to a cultural concept, which is the concept of people's ideas about nature and the relationship between man and nature, including ecological philosophy, ecological ethics, ecological literature, ecological values ​​and other concepts and ideas. . The basic contents of ecological culture include: the understanding of whether human beings and nature are united as a whole or their independent existence; the understanding of the nature of the mutual influence of human beings and nature has the idea that nature dominates human beings and humans dominate nature. The idea of ​​harmony and progress between man and nature; the understanding of how mankind wants to live and how to use nature; and how human beings deal with the relationship between them in the face of nature.

The construction of the ecological and cultural system is one of the four major systems for the construction of national-level ecological counties. This fully demonstrates that if there is no guidance from ecological culture, the construction of ecological counties may have little effect, or the US is insufficient, or halfway. Only by establishing an advanced ecological culture that conforms to Hongya's reality, and transforming individual animal and economic people into group ecological people, can we form a good habit and atmosphere for the whole people to cherish and protect the ecological environment, and the ecological county construction can be implemented smoothly. The achievements of ecological county construction can be guaranteed. As a source of ecological county construction, ecological culture plays a vital role in the sustainable development of economy, society and environment. To a certain extent, ecological and cultural engineering is the soul of the “ecological engineering” of the county.

Second, the goal of Hongya ecological culture development:

The overall goal ----- promote the "three transformations" of the county's eco-tourism industry, complete the "four upgrades", and build the eco-cultural tourism industry into the county's national economy pillar industry.

Overall industry positioning and milestones

The overall development orientation: build a strong county for ecological culture and tourism, and build a famous eco-cultural leisure and tourism base in southwestern Sichuan.

Phased goal: By 2019, the tourism area focusing on the Dawawushan eco-cultural tourism will be further developed, the infrastructure will be relatively complete, and the reception scale will be greatly increased. The annual eco-cultural tourism social income will reach tourism. Half of the income makes the eco-cultural industry become the leading industry of Hongya ecological economy, and fully realize the goal of strong cultural tourism.

Eco-cultural industry layout

Development orientation: Taking tourism as the carrier, packaging and grafting ecological culture connotation. Taking the county as the center and 15 townships as the framework, the Qingjiang River basins such as Liujiang, Huaxi, Wawushan and Xiangyu Beach are the focus. We will improve the cultural tourism with folk culture and folk art as the mainstay, supplemented by folk villages.

Cultivate ecological and cultural products

Demonstrate Hongya's ecological and cultural characteristics: deepen excavation of forest culture, Taoist culture, Feng Shui culture, folk culture, blessing culture, health culture, fitness culture, elegant woman culture, etc., and perfectly print a batch of publicity materials that highlight Hongya County culture. Produce a number of publicity cards to show the culture of Hongya County, train a group of tour guides who are familiar with Hongya's ecological culture, and use Hongya County's ecologically diverse culture to attract different groups of tourists.

Development of tourism specialty products: On the basis of integrating Hongya ecological food, Yacha, Yasun, milk, Ya Shi products and traditional products such as special breeding, small grains, dry and fresh fruits, alcoholic products, etc. The most popular local characteristics, ecological and cultural characteristics, practical characteristics, tourism products with market potential and development prospects.

Institutional positioning and administrative work objectives

Institutional positioning: First, the government is leading. Strengthen the leadership of the county party committee and county government on tourism work, and consolidate and improve the function of the leading group of eco-cultural tourism development work. Planning and compiling the county's ecological and cultural planning, further regulation of eco-cultural tourism project approval, marketing, market rectification, and industry management; second, group management. Increase the development and integration of eco-cultural tourism resources, and establish Hongya County Eco-Cultural Tourism Group to separate administrative and enterprise enterprises and strengthen enterprise management. Implement strong alliances to solve the problem that a single scenic spot can't be done or not done well; the third is enterprise development. Deepen the reform, gradually realize the transition of state-owned and collective scenic spots to joint-stock enterprises, realize the diversified investment and market operation mechanism of the county's eco-cultural tourism industry; Fourth, the participation of the whole people. Focusing on the construction of ecological culture, taking the production of pollution-free green products as a breakthrough, implementing green production and setting up, tourism development and singing. Vigorously develop scenic agricultural tourism projects with special crops, special breeding and recreational fisheries. We will enrich and enrich the content of farm tourism, create a strong atmosphere for all-people tourism, and strive to expand the number of farmyards and upgrade the grades of farmyards.

Phased objectives: run in two phases, both development and management before the end of 2019, and management norms after 2019.

Three years of ecological and cultural development need to invest in construction funds

In the construction phase, focusing on the development of the core of ecological culture, that is, the hardware equipment phase, it is necessary to invest a large amount of construction funds. The comprehensive development needs 10 million yuan of construction funds; the development of ecological culture industry, that is, the introduction and construction of ecological culture enterprises needs 2500. Ten thousand yuan.

In the benign development stage, the key work in this stage is to summarize and disseminate the propaganda, organize a large number of manpower to summarize and refine, and need to work for 250,000 yuan.

Third, Hongya ecological and cultural development work focus:

Hongya wants to build an ecological culture. This work involves the Propaganda Department of the County Party Committee, the County Environmental Protection Bureau, the County Planning and Construction Bureau, the County Tourism Bureau, the County Ecological Food Enterprise, the County Agricultural Bureau, the County Forestry Bureau, the County Animal Husbandry Bureau, and the County Water Resources Bureau. 15 townships and so on. Specifically, it can correspond to the contents of the three aspects of understanding, consciousness, thought, system and material in the concept of ecological culture, and should do three aspects of work.

The first is to establish an education system for citizens' ecological awareness, cultivate social public environmental awareness, popularize ecological science knowledge, and form three ecological concepts in the whole society. Cultivate the ecological morality of "treating life and treating nature well"; establishing the environment is the ecological value of resources, capital and assets; establishing protection and improving the environment is the development concept of protecting and developing productive forces and taking a new road to industrialization. In this respect, party and government officials and business people are the focus, because they participate in decision-making and have the greatest impact on the environment; young people are the main body, they are our future; the vast rural residents are difficult. In the specific process of cultivating social public environmental awareness and popularizing ecological science knowledge, all aspects of society should be carried out in a targeted manner according to their respective work and life characteristics. For example, the community level should focus on advocating ecological lifestyles, consumption patterns and ethics, and strive to cultivate a good community living environment and maintain balanced development of the community. At the enterprise level, it is mainly through the transformation of raw material utilization, rational design of production processes, improvement of production processes and equipment, encouragement of employees to participate in enterprise ecological transformation and transformation, training of a large number of modern civilized workers, implementation of clean production and resource recycling. Based on ecological education such as knowledge, skills, consciousness, and behavior, the social level improves the health, social, psychological, and scientific qualities of the citizens, and gradually forms a nature of advocating nature, protecting the environment, recycling, reducing emissions, and saving and opposing waste. Code of Conduct.

The second is to establish a management system and operational mechanism that is compatible with the socialist market economy and sustainable development, establish a technological innovation system that has significant support for the sustained and healthy development of the economy, and continuously improve the health and safety guarantee system. Environmental argumentation, hearing system and environmental responsibility investigation system for major decision-making at all levels should be implemented, and the environmental construction target assessment system and the award-subsidy system should be fully implemented. The establishment of these systems and systems can establish a common belief in sustainable development in the whole society, form a social atmosphere in which everyone participates in the construction of ecological county, and build Jianhong into a modern ecological and cultural county.

The third is to build a ecological culture with Hongya characteristics based on a series of activities. Review the county economic development goals according to the requirements of sustainable development, combine the formulation of the 11th Five-Year Plan, modify and improve urban planning, optimize industrial structure and urban and rural layout; establish a correct industry-oriented model, vigorously promote clean production, and develop Environmental protection industry; do a good job in urban three-dimensional greening, strengthen the construction and management of urban landscaping, and make a combination of points, lines, surfaces and films, scientifically arrange trees, shrubs and green spaces, and form a combination of plane greening and three-dimensional greening. Taking the opportunity of developing the "Dawuwu Mountain Folk Culture" as an opportunity to focus on the development of local culture that reflects the harmonious coexistence of people and nature in the Zhoushan area of ​​Hongya Basin, represented by milk culture, tea culture, bamboo shoot culture, wine culture and Chinese medicine culture; We will do a good job in the Hongya Eco-Cultural Festival, comprehensively plan and construct a “Hongya Ecological Culture” system such as tea picking culture and ecological milk culture, and build a cultural tea garden and a famous tea museum with the content of sightseeing and experience of tea farmers, and promote the industrialization of tea culture; Special diet block, the food culture of the “Ya Girl” brand, and constantly innovate new modern travel Content, bigger and stronger mountain, watt reservoir, Qingyi eco-tourism, the introduction of a large number of rich natural landscape, ecological and cultural characteristics of the green forest tourism projects, and so on.

Hongya County's ecological culture construction can also implement the “three-step” strategy: in the initial stage, vigorously publicize and advocate ecological values, arouse people's attention to ecological culture construction, formulate action plans, build demonstration projects, strengthen ecological protection, and social The economic organization structure and function are initially adjusted in accordance with the requirements of sustainable development;

In the construction phase, gradually adjust and transform the social and economic organizational structure, improve the quality of life, improve the environmental quality, strengthen ecological reconstruction and ecological restoration, further enhance people's ecological awareness, and consciously participate in the construction of ecological culture;

In the stage of benign development, consciously adopt various means of technology, administration and behavioral induction to form an ecological culture with rich characteristics of Hongya, and achieve ecological dynamic balance and sustainable development.

At present, Hong Ya is in the initial stage, and there are still many jobs waiting for us to do. It involves all walks of life in the county and requires the whole people to mobilize the participation of the whole people. This process must not only oppose the vulgarization of ecological culture, but also pay attention to the practice of water. It is also necessary to pay attention to the sanctification of ecological culture and to think that it is unattainable and has no wrong ideas.

Fourth, Hongya

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