The work summary and work plan of the Secretariat

Members:

2019 has just passed, and 2019 has arrived. Looking back on the past and looking into the future; summing up experience and building consensus will be our driving force for accelerated development.

2019 is the first year of the development of the National Association of Real Estate Managers. For a newly born organization, whether the gene is of high quality, accurate positioning, and clear goals directly affect its future and development. In this way of thinking, the All-China Economic and Trade Association will position the work in 2019 as: “Building a foundation and building a framework”, focusing on the basic work, focusing on the construction of a strategic framework, the construction of a basic system, and the construction of a cultural concept. Basic work in three areas. With the participation and efforts of all members, the All-China Economic and Trade Association has made great achievements in these three aspects in 2019, and accumulated rich experience, which laid a solid foundation for the development of the All-China Economic Union and initially explored a folk. Organize the path of sustainable development.

The development of any organization can not avoid the basic questions such as "Who am I" and "Where do I go?", the different answers to these two questions will distinguish different organizational forms and corporate culture. Since the first day of its birth, the All-China Economics has made a serious analysis based on the development of the real estate industry and its own situation. We believe that economic restructuring is the general trend of China's economic development. China's real estate industry is also in such a general trend, and the production and operation methods of the industry will face a major transformation. The positioning and development of the All-China Economics must take the road of “following the trend”, in order to achieve win-win with the industry, enterprises and members, in order to have sustained development momentum.

Based on the above considerations, the answer to these two questions by the All-China Economic Union is:

“Who am I” – Quanjinglian is a national real estate manager organization affiliated to the National Federation of Industry and Commerce Real Estate Chamber of Commerce. The vision is to become the most professional and ideological real estate manager organization in China's real estate industry.

“Where am I going?”—Integrate the professional resources, ideological resources, and practical resources within the alliance to build a Chinese real estate think tank, create value for members, businesses, and industries, and contribute to the transformation and sustainable development of the industry.

The work of the All-China Economic Union in 2019 is based on such a vision and goal, and is carried out in three aspects: strategic framework construction, basic system construction and cultural concept construction.

One. Strategic framework construction

1. Membership development and service. Membership is the foundation of an organization, and membership's sense of belonging and participation in the organization is the life of an organization. By the end of 2019, the individual members of the whole country have grown to nearly 1,000, mainly composed of senior managers of real estate development enterprises across the country and senior management personnel of relevant industry chains, distributed in more than 20 provinces across the country. The city, more than 30 large and medium-sized cities, has also developed some corporate members. In 2019, the All-China Economic and Trade Association established a professional committee, a business school, a real estate blog, a full-fledged network, a Quanjinglian home, and a series of information products to provide diversified membership services for all members. , was recognized by members.

2. Alliance building. In 2019, the All-China Economic Union established five alliances in Hebei, Shanghai, Chongqing, Shenyang and Shenzhen. Each sub-committee has established a secretariat to organize various forms of professional exchanges and exchanges of ideas in light of local conditions. Among them, the professional forum organized by Hebei Sub-Committee and the activities of entering the project, and the investment promotion activities of Shanghai sub-investment into small and medium-sized cities have formed tremendous influence in the local area.

3. Professional committee. Professional real estate is the future development direction of Chinese real estate. In order to deepen the professional exchanges between members and promote the exploration of professional research and professional standards, in 2019, the All-China Economic and Trade Association established four professional committees for office buildings, commercial real estate, land investment and renewable buildings, and organized forums and majors in various related industries. Research and development of professional information, professional communications and other products, enhance the professional capabilities of members, and formed a professional influence in the relevant professional areas.

4. All-China Business School. In 2019, the All-China Economic Union integrated the team of lecturers with management and theoretical experience, and established the All-China Business School. This faculty is the most practical lecturer team in China's real estate industry. In 2019, the All-China Business School developed four products, the All-China Economics University Lecture Hall, the All-China Economics Management Case Salon, the Enterprise Internal Training, and the Professional Training. It organized four times the All-China Economics University Lecture Hall and eight times the All-China Economic Union Management Case. Salon, 1 real estate combat sand table simulation, 1 community business professional training, 2 corporate internal training activities. The All-China Business School has become a professional platform and platform for learning and communication among all members of the Economic and Trade Association. It has also become a learning brand with a certain reputation in the industry.

5. All-China Real Estate Blog. Many of the members of the All-China Federation are well-known real estate blogs in the industry. In order to exchange ideas and ideas from various places, the All-China Economic and Trade Association has established a real estate blog, and there are more than 200 real estates in various places. Mingbo participated in the All-China Real Estate Blog, and several of them became full-time real estate commentators. In 2019, the real estate blog organized a number of online article theme solitaire activities, launched the first national real estate poetry torch relay event, organized many walks, book review meetings and other activities, through these activities, the real estate blog will become a full-fledged The platform for the exchange of thoughts on the blog of the real estate industry has become the ideological platform and observation platform for the research and development of the market and the development of the industry.

6. Fully networked. In order to meet the growing needs of membership development, management and service, in June 2019, the All-China Economic and Trade Association established its own website for the real estate managers of the country - the National Real Estate Managers Alliance Network. In September 2019, the content was colorful and formd. A relaxed and lively All-Union home. After several revisions of the Internet, the network boundary is more open, the structure is more abundant, and the content is more attractive. More and more people in the industry have joined the Internet, becoming the reserve army of the All-China Economic Union. The largest industry community network in China's real estate industry.

7. All-linked products. The Quanjinglian product is a platform for disseminating the brand and ideas of the All-China Alliance through the Internet. The main products developed in 2019 are “All-Way Viewpoint”, “Manager’s View”, “Weekly Star”, and “All-Linked Library”. "Wait. The All-China Economic and Trade Association paid close attention to the development trend of the industry and the market. In 2019, it cooperated with Sina Leju to launch the “All-Way Viewpoint”. In 2019, the theme of “All-China Economics View” was “Real Estate Facing a Great Transformation”. In the period, it expounds the views of the All-China Economic and Trade Association on the trend of industry transformation. In order to display the image of real estate managers, the All-China Economic and Trade Association also launched products such as “One Star Every Week”, “Manager's View” and “All-Books” to enhance the personal brand of real estate managers from multiple levels.

8. China Real Estate Think Tank - Development of a series of information products. In the end of 2019, the company successfully developed two professional information products: “Policy and Market Information” and “Office Information”. The “Office Information” filled the gaps in market-related products and gained market access. Initial recognition.

9. Cooperation system. In 2019, the All-China Economic Cooperation established a good cooperative relationship with the government, various industry associations and the media, and initially established a cooperative and win-win cooperation system. Quan Jinglian and Sina Leju jointly held the “All-Way View” and the Beijing Office Building Information Network jointly held in the China Office Summit Forum, which have had a great impact in the industry. Practice has proved that these cooperations are effective and win-win and must be sustained in the long run.

The construction of the strategic framework in 2019 has consolidated the hardware foundation of the All-China Economic Union, laid the pattern for the development of the All-China Economic Union, and created conditions for the sustainable development of the All-China Economic Cooperation. However, the development of an organization is not enough only for the hardware foundation. It is also necessary to work hard on institutional construction and cultural construction.

Second, the basic system construction

The All-China Economic Union is initiated by the Real Estate Shenxian School, Beijing Normal University Real Estate Research Center and Peking University Real Estate Research Institute. It is affiliated to the National Federation of Industry and Commerce Real Estate Chamber of Commerce and is the second-level professional committee of the National Federation of Real Estate Chamber of Commerce--Professional Manager The working committee, the decision-making body is a standing committee composed of representatives of the three sponsoring units, and the operating organization is the full-time secretariat of the All-China Economic Union.

The construction of the basic system is a guarantee for the healthy development of the organization. In 2019, the All-China Economic and Trade Association has done the following work in the construction of the basic system.

1. Establish basic rules and regulations. In 2019, the All-China Economic and Trade Association promulgated the "All-China Economic and Trade Union Charter", the "All-China Economic and Trade Union Member's Articles of Association", the "Legal Membership Management Regulations", the "Regulations on the Administration of Branches", and the "Provision of the Professional Committee". Basic management rules.

2. A full-time secretariat has been established. For an organization to be long-term, stable, and rapid development, it is unsustainable to rely solely on enthusiasm and amateur part-time work. It is even more impossible for a national organization such as the All-China Economic Union. According to the resolution of the Standing Committee, the All-China Economic Union officially established the full-time secretariat of the headquarters in April 2019, and is fully responsible for the operation of the All-China Economic Union. The full-time secretariat now has four departments: member and branch management department, network management department, activity department and research department. It is responsible for the management and operation of various leagues, professional institutions, the All-China Economics College, and the Quanjinglian Real Estate Tribe. Gehui and so on, there are currently 8 full-time staff. Since the establishment of the full-time secretariat, with the support of all members, it has led the construction and implementation of the All-Union Infrastructure Framework and achieved certain experience and achievements.

3. Establish a volunteer system. The All-China Economic Union is a national organization and an organization in which members participate together. In order to give full play to the strength of its members, the All-China Economic Union has established a volunteer system, and many members have become volunteers in the Secretariat of the All-China Economic Cooperation. Nowadays, many important management positions in the activities department and research department of the Secretariat are held by volunteers. There are also many volunteers in the secretariats of the various leagues. In 2019, volunteers made significant contributions in organizing large-scale events, promoting exchanges between members, and conducting industry research, which contributed to the launch and development of the All-China Economic and Trade Association.

4. Alliance management and development. After the establishment of the sub-national alliances, the management structure was established according to the actual situation of each locality and the secretariat was established. Practice has shown that wherever the Secretariat is strong, the activities are done very well and the organization is also active. In this regard, the performance of the Hebei League has been outstanding, setting an example for each of the alliances.

5. Management and development of professional committees. The core of the professional committee is "professional classification, professional activities", which is an important basis for the realization of the think tank goal. In 2019, after the establishment of various professional committees, they fully paid attention to the rights of each member, and institutionalized the construction of the professional committees adopted by each member to fully mobilize the enthusiasm of members. In this regard, the office professional committee has accumulated a lot of experience and achieved outstanding results.

Third, the construction of cultural concepts

Culture is the soul of an organization. The All-China Economics is a national organization with members distributed throughout the country. To unite members, identify with the organization's goals, and participate in the development of the organization, one of the most important forces is the common culture and values.

Since its inception, the All-China Economic Union has attached great importance to cultural construction and refined its cultural proposition based on its own history and members' characteristics: professionalism, wisdom, positiveness and mutual benefit.

Professionalism, wisdom, positive attitude, and win-win career are the common values ​​of the work and life of all members, and also the requirements for the quality and attitude of the members of the All-China Economic Union. At the same time, the eight-character policy has become the ideal and characteristics of the All-China Economic and Trade Organization. The label, that is, the All-China Economics is a professional organization, an organization full of ideas and wisdom, a sunny, motivated organization, an organization that everyone participates in and develops together.

The establishment of a cultural consensus cannot be achieved through institutions or norms. It is necessary to form a consensus through common exchanges and interactions among members, and to form a common emotional memory through various forms of activities, thus forming a cultural community. In accordance with this line of thinking, in 2019 we did the following work in terms of cultural construction.

1. Establish a Quanjinglian home. Taking full advantage of the advantages of the Internet, in September 2019, the Quanjinglian Homeland was opened on the Internet. Nearly 800 members participated in the autonomous and colorful activities of the All-China Home. A series of activities such as birthday wishes, topic discussion, group establishment, project voting, blog writing, and friend making the members of the All-China Federation have a common home, and constantly build friendships, enhance emotions, and promote the whole process. Communication and consensus of the Union Culture.

2. Promote cultural consensus through various activities. In 2019, the most popular organization was the professional activities. Through professional activities, the values ​​of “professional” were greatly improved among the members. At the same time, the All-China Economic and Trade Association held the “National Real Estate Manager Network Poetry Torch Relay”. Through the "Internet article theme Solitaire", through activities such as hiking and book review, we will continue to promote the interaction of ideas and emotions among members and enhance cultural consensus.

The achievements of the All-China Economic and Trade Association in 2019 are the result of the joint support, participation and efforts of all members, and the result of active collaboration among all parties. These achievements have laid a solid foundation for the future development of the All-China Economic Union. These achievements also fully demonstrate that The positioning, vision and goals of the Economic Union are correct, and the All-China Economic Cooperation is on the right path. At the same time, we must also see that there are still quite a few deficiencies behind the achievements. In the face of the rapid development of the All-China Economic Cooperation, we still face many new challenges. For example, the participation of members needs to be strengthened and the system needs to be strengthened. The construction needs to be improved, the level of activities and brands need to be upgraded, the spread of culture needs to be strengthened, and the overall quality of the Secretariat's executive team needs to be improved. On the occasion of the coming of the new year, we must maintain a high-level mind, conscientiously sum up experience and deficiencies, set new goals in the new year, and move the development of the All-China Economic Cooperation to a new level.

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