Self-cultivation of a sponge

After graduation, there is very little opportunity to write a long article. This article was written in June this year. Today, as the first newsletter of the "Media Boss" WeChat public account, it is also an explanation for one year of graduation. The times are generous, the banner has been established, just as the "media boss" has always believed, the best entertainment world, humorous people should have a ticket. As a part of this reliable start-up team, I have no intention to bother you. I sincerely invite brothers and sisters who are interested in the cultural industry to work together. I hope that the homework done by the “media boss” can help you a little bit of courage.

There was a lot of sudden rain in Beijing in June.

The rain was generous, and the younger brothers and sisters glared with graduation photos and videos, which brought out the scent of the graduating class last year.

I was awkward at this time last year.

During the whole semester of the fourth year of the senior year, the company was dedicated to the company's management program starting in March, and the juniors have spent most of their time on interdisciplinary courses and internships. The graduation season has become heavily indebted: Going to work, there are 6 hard lessons that are not easy. These six courses, together with the graduation thesis, filled my poor evening time. In the last week of June, I didn't sleep for 40 hours, and I took a cup of black coffee. It was probably the last three math exams in my life. I finally graduated hard.

After graduating from Peking University, I insisted on doing things related to cultural creativity, and I went to a foreign 4A advertising company. The job is like a ball on a seesaw, with business and market connected, innovation and art at one end, and nowhere to go for the game to continue.

There is a saying that Advertising is the rock'n'roll of the business world. Probably a similar feeling has inspired too many people. This year, I have seen countless fresh clothes, angry and sultry youth, just like the American drama "Advertising In Madman and Mad Men’s Madness, they are not tired, they are shouting, flying around, living a life that is “worse and more exciting”, picking up, getting addicted, putting young pride and bet A lot of sprinkling on the carnival world of the advertisers, with the commercial dance of art - and I finally became one of them.

In addition to my work, I also worked as a small movie studio with my good friends. I talked with the various people about the film, and at night, I was able to write a film, film and rain, and enjoy the creation and freedom of pleasure.

Just like the two sides tossing, when busy, like a sleepy gyro, the group is swept away by business. When you are free, you are drowning in the ocean of movie books, and the wind is like a year and a year. A downpour from June last year to this year.

Ella is the customer group director of my company.

To achieve this title, if not because of her energetic appearance, very few people can believe that she was born in 85 years.

Ella graduated from college at the age of 19. At the time of the university, she was the debater of the Champions debate team at the Communication University. Today Ella is the best speaker I have ever met and the best business negotiator. This ability, given many times by the eager eyes of people who came after the meeting with Ella, gave excellent proof. The excellent eloquence gave Ella a strong persuasion and gas field, and it was one of the magic weapons that she could hold a group of her subordinates older than her.

The wonderful story about Ella is another article that can be done. What I want to say here is that I was successfully trained by Ella several times during the first month of employment.

In foreign-funded advertising companies, there is almost no office politics. Everyone is a talented hero, and I am a self-proclaimed little tune. When I first joined the job, I was sharp and arrogant, and often I was not confident.

The first time was because she sent me to make a proposal to the client. I rushed to the customer company downstairs and Ella had waited for me for a while. At that time, I was wearing a white bubble skirt, royal blue snorkel shoes, carrying a cartoon bag, red face, full of confidence. Ella saw me in the first sentence, "You don't know what is a formal dress?", I replied: "Is this not formal?" Ella turned her head up.

The second time was a meeting. The meeting was a temporary invitation from the supplier after the first day of work. I promised that the supplier would send a meeting invitation to all the participants of the company. As a result, the second day of the meeting was over, the director also blocked because he did not receive any notice. on the way. At the end of the meeting, Ella called me to an empty meeting room. In the big room, Ella sat across from me. I knew that there was a bloody hurricane in front of me. I would open my mouth to defend myself. Ella blocked me first: "Why do I always say that before you say it to you?" Have a word waiting for me?"

Later, my funny confrontation with her made Ella almost enjoy the training of me. Her strictness towards me gradually evolved into a relationship between coaches and athletes.

Every Monday, I organized a wip meeting. Ella frowned and stared at the dense excel form that I printed out. "Why don't you print the front and back? Why is the format of the form so unattractive?"

On the first night of Xiamen's preparation of the annual proposal, this sentence was replaced by a more serious statement - Ella locked her eyebrows and stared at the PPT I made, directly throwing a sentence: "Do you have an aesthetic?"

Every time Ella's blows made my face a fever, then I had to face the hardships that I had to face in the depths, but the most irritating thing is that she is always right.

Of course, Ella's blows and comforts to me are always packaged. In the first week of the job, let me be the keynote speaker of the draft proposal. Within six months of the job, there are four such opportunities. The company has never set a precedent for the person who made the draft proposal to a junior position. Later, Ella asked me to eat alone. Ella said, to tell you the truth, you and I were very similar to the past. You are so clumsy and look like me. You have the strength, the little sun on your head, your little universe can infect people, and even I envy your aura. And talent, but, as far as you are concerned, you should make a small sponge, don't worry about it, you will absorb it, absorb it, suck it in, spit it out, suck it in, Then spit it out. At least for two years, you can really learn something.

I haven't arrived in two years, but I already believe she is right.

The process of metamorphosis is almost embarrassing, but under the comfort of her hard-fought and blows, I began to learn to downplay the position of what I have in my heart and begin to learn to deliver my own edges and corners. The small tone is suppressed and the heart is open. Gradually, I learned to gradually improve from speaking to doing things, learned to pay attention to every detail of the service customer, and learned how to make the form and PPT like a piece of art.

Before that, I always said that I am a purebred science woman.

Ten years of mathematics competition, coupled with the four years of Peking University's cold window, in a sense, we have been cultivated a world view that is spoiled by mathematical methodology.

As Schopenhauer said, one of the strongest motives for directing people to art and science is to escape the disgusting vulgarity and desperate dullness of everyday life, and to get rid of people’s own impermanent desires. shackles.

Mathematics brings us a kind of freedom, freedom from the approximation and error of reality, and freedom to get rid of human emotions. We use this freedom, design symbols and formulas, build concepts and theories, simplify and comprehend the world of experience, transform into a clean and beautiful world image, to achieve balance and beauty. - From this perspective, art and mathematics are exactly the same. The real world is there, the mathematicians have created the axioms, and the artists have created works. Are they all beautiful abstractions?

Unfortunately, real creative work is not romantic. Looking up at the romantic perfume of art, bowing down to do the work of Liushui dew.

The creative work itself is a direct confrontation and interpretation of reality: coming out of your own mental model, gaining insight into the ideas of others, awkwardly summarizing and summarizing, and then thinking hard, reversing, and reinventing.

The birth of a good idea can't be done overnight. The process is very difficult and involves a lot of boring homework. In the past, many practices of “shooting the brain” need to be changed. In the past, the habit of “I never remember things, I understand things” like a mathematician needs to be changed.

The real creative process, contrary to what Schopenhauer said, can not escape the disgusting vulgarity and despair of boring in daily life, nor the shackles of people's own volatility.

In the world of information tsunami, what can your work come through in the fog and settle in people's hearts?

Unless you are wading through the mountains and smashing the water, this process has to weigh the pros and cons of the parties, and the road is far away, not only the 1981.

After work, I have been asked countless times. Is the mathematics of the past useful for the current work?

Of course, there is no doubt that it is useful. I used to be proficient in answering, and the use was largely due to the logical thinking and understanding that mathematics brought to me.

But the truth is far from it.

One by one, because of the exhaustion of inspiration and the late night of self-satisfaction in the chair, the ubiquitous situation repeatedly challenges my past understanding. The fact is that thinking only represents the beginning of dealing with problems. If good ideas can't be reached, they can't form tangible value. No one has reason to pay for it.

Thinking can't solve any problem. No matter who is in any era, no one is more stupid than you. You can never rely on thinking to defeat your opponent, even if it is the recent red-violet "internet thinking". Touching people's hearts is a hundred times more difficult than calculus math problems. You can touch them once and you can always touch people unless you are a pacemaker.

But I still believe that if I have learned, I will be a character.

If it is really useful to learn in the past, it is because thinking about creativity and thinking about mathematics is very similar. Staying up late is not enough. It is also necessary to make sure that your mind is extremely clear when you stay up late. Inspiration is not enough. When the inspiration comes out, it will be necessary. Desperately guarantee an accurate logic line; brain power is not enough, and the final fight is physical strength and determination.

Whether it's advertising or making movies, more than 90% are almost embarrassing craftsmen. Would it be better if you chose a stable job or a golden financial position in the system?

I have not questioned myself, but willpower is nothing more than two things: don't look back, don't bow.

At the gate, people often use the proud gesture of not right or wrong to play a role, supporting me to believe that this road is right.

I often joked that "art is ultimately a person who gave up treatment." Indeed, accustomed to the linear thinking of mathematics, used in today's creative mining, to go through a long and difficult process of "breaking" and "standing." Just like Rickel said: What is the victory, and it means everything.

Or do the ultimate, or do not do it thoroughly, without the middle of the road, can not do it.

A good work is a homework worth pursuing throughout life.

A lot of pressure has come to the moment of the enemy, I often think of the life of a few hospitals.

I miss the undergraduate reading room with a lot of mosquitoes and thick water and dew, but it is always difficult to find an undergraduate reading room. I miss the moonlight from the science building in the morning, and I wandered back to the dormitory. I missed the dispute with my roommate for the understanding of a problem. Debating two unwilling faces, and especially missing the long, lonely nights of those who bury themselves in thick books and bricks, feeling as if they are talking to the smartest minds in human history.

That night builds my rare rationality: to recognize your own value, not to evaluate yourself when you are glowing, but it is precisely when you are confused, your own judgment and persistence.

One of my friends said that people will die twice, the first time when you stop breathing, and the second time when the last person in the world remembers to stop breathing.

Most of the Peking University students I know, no matter how they say it in their mouths, have deep desires in their hearts that they never have the second death as mentioned above.

In May of this year, I participated in the party training class when I first entered Yanyuan. Among the 30 classmates, I was the only one undergraduate to work in the class. This fact often makes me use the province. If I haven’t left the school today, I will start to go to work at night to get off the high-heeled. I will start to want to do what I want to see, how to add food and care for flowers and plants? Probably not .

Although I stepped into the workplace today, although my work was generally smooth, I was getting along with my colleagues, and I didn’t delay my promotion and salary increase. But I am still a small sponge. I have not yet been immersed in the stable days of rice, oil, salt and vinegar tea. I haven’t gotten out of the age of full-time education. The "strength" of the student era cannot be forgotten or lost. I have to keep the small sun on my head, not forgetting my heart, even if it is not always.

Cameron, the director of the film "Terminator", "Titanic" and "Avatar", is a recognized devil in Hollywood and a tireless curious to the world. After the release of the movie "Star Wars" in 1977, Cameron said that after reading it, it felt like he was kicked behind his ass. He vomited on the side of the road, it was excitement and fear. He said that if you don't do it, the magical imagination is taken by others.

When I met a great peer, I often felt this kind of "head bursting thunder". I have ordinary values ​​and world views that can't be ordinary. I have ordinary knowledge and accumulation that can't be ordinary. If the effort is ordinary, the courage is ordinary, and what do you want to count on an ordinary person?

In a nutshell, during the year of graduation, I entered a 4A advertising company, experienced 4 times of drafts, made 4 proposals for the main speaker, moved 3 times, raised 1 position, and was dug by competitor companies. 1 time but decided to stay; I graduated this year, I wrote countless scripts, large and small, some as gunmen, some left their names, and the first long-form film script written by the SARFT. I graduated this year, I cried many times, 70% because of loneliness, 20% because of pressure, 10% because of homesickness. But I felt the happiest cry. I wrote a whole day about a script about the fate of two sisters like duckweed in the last century. I ran to the balcony and cried. That was the first time I was touched by my own creation and it felt so good.

TV crew Chen Yu said that when you have to give in, you must give in. But when you have to choose the opportunity to move forward, you must move forward. This is a kind of heat, and it needs to be very clear and calm to your ultimate goal. It is very clear and calm to the idea of ​​supporting this goal. You know very well where your target is, retreat to a ring, or even off target. When the environment needs you to take off the target, you can off target. This is the strategy of operation, but you can't lose your goal, it is degenerate. Don't fall.

Don't fall, I used to talk to myself. Fall is not to say that life begins to go downhill, but not just to be satisfied with the days of self-sufficiency. We still have too many things to finish.

One graduated from the advertising company with me last year, and soon left to go to a friend of a film company, and made a state in the circle of friends: creativity is related to innocence, so it is necessary to resist some meaningless maturity.

Most of the people I like have a lot of energy. They are full of life, how to be full of blood, and there is a way in the eye. There is light in the heart, swaying, not tired, and it has been wrong.

I really want to be with them, not for the other side only for the sea.