SF Wang Wei: Success is not from accident

Twenty years ago, he was still a poor boy. Today, he manages a huge express kingdom with more than 200,000 employees. The outstanding representative of this entrepreneurial army is Wang Wei, president of SF Express.

In 1993, Wang Wei was still a young boy. He often rode a locomotive through the streets of Shenzhen, Guangdong. The back seat was tied with a bulging package. It was Wang Wei’s friend’s support from Hong Kong. The parcel was shipped to the designated person in Shenzhen, and some letters were sent to Hong Kong. Over time, more and more friends sent the package to Wang Wei, they are embarrassed to be free every time, so often put some red packets to Wang Wei. Originally it was just a letter of faith to friends, but Wang Wei saw business opportunities. He thought: Since many people have such a demand, can they set up a small company to do the transportation business? When Wang Wei communicated this idea with his father, he was affirmed and supported by his father. Therefore, Wang Wei rented a small store with only 30 square meters, and cooperated with several friends to set up a small company that sent express mail.

At the beginning of the company's establishment, Wang Wei, like his partners, carried a big travel bag on his shoulders, dragged his suitcase in his hand, and traveled between Shenzhen and Hong Kong. Because they started early and adopted a low-price strategy, they seized the opportunity in the competition with their peers. The company grew rapidly, and Wang Wei earned the first pot of gold in his life.

However, shopping malls are like battlefields. Just as the company's development is booming, the crisis has followed. Due to the low threshold of the domestic express delivery market at that time, the express delivery industry suddenly sprang up, and a large number of express delivery companies appeared one after another. At this time, if you want to survive in the fierce competition, you must quickly deploy in the country and occupy the market, so you need a lot of money. Wang Wei’s determination to “break the boat and sink the boat” has once again mortgaged the company’s shops or properties to the bank and loaned it to the bank.

In 2005, Wang Wei once again used the company as a mortgage to borrow millions of dollars from banks to develop domestic business. The "Hot Gamble" has finally come in a lot of fruitful results. In this year, all the cities in China have basically had SF Express outlets. Wang Wei, who stood firm on the heel, finally breathed a sigh of relief. However, he did not stop moving forward. As the company's business grew exponentially, a bold idea was born in Wang Wei's mind. At a company meeting, Wang Wei proposed the idea of ​​sending a courier by plane. As soon as this language came out, everyone was amazed, because at the time of the domestic express delivery market, no courier company dared to use aircraft as a means of transportation. Therefore, Wang Wei used a forward-looking study and careful analysis to explore the feasibility of this concept, and finally eliminated everyone's concerns.

In 2019, due to the approval of the Civil Aviation Administration of China, SF Airlines began operations to serve the SF Express air express transportation business. Since then, the speed of SF Express has become the first place in the express delivery market at that time. However, this is also the most difficult period after the outbreak of the financial crisis. A large number of express delivery companies have closed down due to the break of the capital chain. SF is also on the verge of bankruptcy. The company is upset and knows where to go. At this time, Wang Wei was in danger, and he encouraged the employees to stick to it and also used all his savings to pay the employees. He said to everyone: "If you must fall, you must fall in the last one. People can lose, but they can't lose without dignity!" Finally, SF has struggled through the market recession. With the recovery of the economic situation, the company once again embarked on the fast track of development. Today, SF has become one of the leading brands in the Chinese express delivery industry.

In the face of the success of SF today, some people attribute it to Wang Wei to seize the opportunity. However, if Wang Wei does not have a pair of eyes that are good at discovering business opportunities, and without the courage to break the boat, without perseverance and fighting spirit, can you achieve today's SF? As Wang Wei said in an entrepreneurial forum: "The market does not believe in the contingency of success, and all success comes from inevitable."

Yes, any real success is not accidental. Those who look lucky are often because they work harder than others!