Inspirational article: No matter who, honest and diligent words can not be forgotten

Inspirational article: No matter who, honest and diligent words can not be forgotten

In the early 1940s, a poor Guangdong boy came to an apprenticeship in a gold shop in Macau. Like several other apprentices, he was responsible for some sweeping, dumping and other chores, and was not exposed to crafts and business.
In addition, the apprentices were very disappointed. They were not active at all. Only the young man worked hard to do all this. Not only that, every time he finished, he asked the boss if he had any other help, but every time. Disappointed and back. Despite this, he still left a good impression in the mind of the boss.
One day, the business in the store was very busy, and the boss naturally remembered him, so he let him come to the store to help and receive some small business.
The young man became a real apprentice, and the few brothers and sisters still sighed in their original posts. In the store, the young man is very eager to learn and do everything properly. Every day, the first one came to the store, and the last one left. Even when I was eating, I stood at the back door and looked at the store. He felt that only then could I learn more. He loves to use his brains to not only observe the people in his own shop, but also how to do business, and often pretend to be a customer, observe other jewelry lines, absorb the strengths of others, and improve their shortcomings.
Just three years have passed, and the diligent young man’s business ability has surpassed all the old employees. The boss saw that he was capable, and he was honest and honest. He not only promoted him to a supervisor, but even gave his daughter a license.
In those few years, it was during the period of Macao's economic development that Jinpu suddenly increased several times. Those competitors made all kinds of bad means, and once they made the boss of this gold shop feel overwhelmed. After deliberation, the boss decided to follow the trend. , pay for the relationship to find a "protective umbrella" to earn black money. The young man raised objections without hesitation. He said: To be honest and to be a businessman, only to win the trust of customers, the trust of customers is the best competitive advantage!
The young man’s words touched all the people present and they decided to do what the young man said. Not long after, the customers saw the "true face" of the bad gold merchants and returned to their gold shop. This makes those bad gold merchants very uncomfortable. There is a gold shop that even made some fake goldware to the market, posing as they are. After the young man called the police, the police quickly caught the bad gold merchant and put him in jail, but the young man went to the door to plead, saying that the family must be confused for a while, giving him a chance, and that way, the businessman came out again. .
No one understands why the young man wants to do this, but the young man said: It is better for a businessman to never have an enemy, to do business with a broad mind, to have a big deal, and to ignore small things!
Sure enough, a few days later, the businessman went to the door to plead guilty, and became a friend of the young man. When he has a business that he can't finish, he even introduces to the young man's gold shop.
In this kind of operation, the young man’s shop is developing very fast. In 1946, he came to Hong Kong to run a gold shop that was entirely his own. At that time, the goldsmithing industry in Hong Kong was very competitive. The general gold quality in the market was 99%. The young man decided that the price was not In the case of change, the first launch of gold with a gold content of 99.99%, but this means that every sale of one or two gold will lose dozens of pieces.
This practice even his employees said that it was simply stupid, but the young man said: to treat customers with the greatest sincerity, customers will certainly treat us with the utmost integrity!
Facts have proved that his idea is correct. This kind of loss has become a free advertisement. Customers have come here to buy gold jewellery. The dealers are also rushing to pick up the goods here. The young man has made an appropriate price increase at this time. Sure enough, there is no Anyone protests!
In this kind of business of "working diligently, treating others with sincerity", the young man's gold shop has finally developed into the current "Chow Tai Fook Jewelry". This young man is the founder of Chow Tai Fook who is now ranked 132nd in the world in terms of personal assets. Person: Zheng Yuxi!
The success of the jewellery industry has made the original unknown Zheng Yulan a well-known figure in Hong Kong. However, when people still regard him as a jeweler, Zheng Yuxi has quietly entered the real estate industry.
For the first time, Cheng Yu-tung invested in real estate. In 1952, he built a blue-spanning villa at the racecourse. Since then, he has built a Hong Kong building in Causeway Bay in downtown Hong Kong. In the mid-1960s, Hong Kong was affected by the "Cultural Revolution". Many rich people sold land and real estate at low prices. At that time, people with vision and courage to take the opportunity to acquire were later super rich. In 1968, Zheng Yuzhen purchased the most real estate. He said that he is full of confidence in the prospects of Hong Kong. He believes that the rise and fall of all industries is cyclical. When buying at low tide, there is always no mistake. It turns out that he did not make a mistake.
In the 1970s, with the prosperity of the goldsmith business, Zheng Yuzhen was not satisfied with the small-scale industry in the real estate industry, but to do a big job.
In 1970, Zheng Yuzhen and He Shanheng, Guo Desheng and others formed "New World Development Co., Ltd.", and he accounted for 57% of the majority of shareholders, and fully entered the real estate market. Soon, the New World spent 130 million yuan to buy the Tsing Sha Tsui sea otter blue chimney land to the Taikoo Group. In 1982, the world's superb luxury new world center was completed. This magnificent building, known as the “City of the City”, includes New World Hotels and Regent Hotels, tens of thousands of square meters of shopping malls, thousands of commercial units, office buildings and luxury homes. When Cheng Yu-tung bought the land, he paid the highest land price in Hong Kong. Nowadays, with the soaring real estate prices, this land alone is worth one billion Hong Kong dollars! New World Hotel and Regent Hotel have entered the ranks of the world's top ten hotels, earning hundreds of millions of dollars each year for him!
Zheng Yuxi is very proud of his masterpiece. He often squats here alone and lingers. He said: At the time, I thought that this place represented Hong Kong. When the ship arrived at Victoria Harbour, it was necessary to make it beautiful.
This beautiful European-style building has become a symbol of the New World Group.
How to control large assets with small funds, the company's listing is undoubtedly the best way to solve the problem. In 1972, Hong Kong was the biggest bull market since its opening, and the New World took the opportunity to go public, making a huge profit. In November of the same year, the New World took the opportunity to raise HK$160 million with a par value of one yuan per share and a subscription price of two yuan. Fortunately, it avoided the 1973 stock market crisis.
However, Cheng Yuzhen will not be easily satisfied. After the completion of the New World Center, he personally planned and completed the masterpiece of the "Baguio Bay" high-end residential area. This scale of residential project covers an area of ​​800,000 square feet and builds 50 large and small buildings. It is fully equipped with children's playgrounds, swimming pools, tennis courts, etc. It is a famous high-end residential area in Hong Kong.
If the New World and Baguio Bay are not surprising, then the Hong Kong Convention and Exhibition Center will thoroughly let people look at Zheng Yuxi.
In 1984, Cheng Yu-tung and the Hong Kong Trade Development Council reached an agreement to invest HK$1.8 billion to build the Hong Kong International Convention and Exhibition Centre on Wanchai, Hong Kong Island. This center will be the largest, most complete and modernized conference and exhibition venue of its kind in Asia, with a total area of ​​about 410,000 square meters, including a 55-meter-high convention and exhibition center and a luxury residence. Building, two hotels. It will be one of the five most representative buildings in Hong Kong in the 1980s!
However, after a few years passed, the drawings did not become a reality. Zheng Yuxi did not start work, and the people around him were puzzled, but Zheng Yuxi had his own plans. In October 1986, a major news spread throughout the world: the Queen of England will visit Hong Kong, just as people think about the impact this will have on Sino-British relations, Zheng Yuzhen unexpectedly announced that the Hong Kong International Convention and Exhibition Center will be in the Queen of England. On the day of arrival in Hong Kong, the ground broke ground! At the groundbreaking ceremony, the Queen of England appeared, and Zheng Yuxi and his international convention and exhibition center were pushed to the world!
Zheng Yuzhen became a big winner. Since he has always invested boldly, he has been awarded the title of “Shark Chilling”.
In 1989, Zheng Yuzhen and Lin Baixin cooperated to purchase a majority stake in ATV, making New World Group one of the two shareholders of ATV. Since then, it has spent HK$2.7 billion to acquire the US Ramada Hotel Management Group, which has 825 hotels. In May 1993, it also acquired a Swiss group of 40 hotels, making New World Group one of the largest hotel management groups in the world.
It can be said that Cheng Yuzhen has reached the peak of his life and has become a super rich man who is unknown to everyone on Hong Kong Island.
Zheng Yuzhen, who became a billionaire, said when he asked his way to get rich, Zheng Yuxi said: I think that "lucky" may come to you once or twice, but she can't accompany you all her life. In fact, in a person's life, the word "Qin" is the most important, and then the word "honest". As long as you have these two points, your career will be basically laid.
Throughout the history of Zheng Yuzhao's development, no period of time, no business is not developed by "diligence" and "honesty." He summed up his "two-character rumors" in business and life: keeping promises, making promises, being diligent, being cautious, drinking water, and not forgetting. "Qin" is the core of Zheng Yuxi. In his life, he worked almost every day for more than twelve hours. The rest of the "honesty, heavy promise", "be cautious, drinking water, not seeing fortune", in fact, are all about the word "honest". Zheng Yuzhen believes that abandoning speculation, mastering favorable opportunities, and doing business in a down-to-earth manner are the foundation for making a fortune.
Therefore, Zheng Yuqi makes money in business, abandons all kinds of speculation, studies the relationship between supply and demand, and features innovation. He often educates his subordinates: he must have a certain profit in doing business, but he cannot only pursue profits, reduce quality, deceive customers, and deceive. The profits that come, not the profits, are "breaking the bowels"; doing business in a down-to-earth manner is the foundation of getting rich.
He does not allow employees to speculate and, once discovered, dismissed immediately.
When others say that he is a "shark timid", it is a speculation to make a big deal. He said: There is a fundamental difference between investment and speculation. Only buying short selling is completely speculative. So, don't overdo it, don't do it all. It is best for a businessman to never have an enemy, not to regard the opponent as an enemy, to do business with a broad mind, not to be wide enough to do big things, of course, this may not be done by everyone. My principle is: big things go well, small things are never too careless, so my long-term cooperation partners are many.
He also brought the unique characteristics of the Chinese into the company. Luo Guoxing, a Chinese business manager who has worked for Chow Tai Fook for more than 20 years, said: The company has never been speculating, and the elder brother is very human.
After the service of Zhou Dafu for ten years, the "old man card" can be obtained. There are 50 people in Chow Tai Fook who have received service medals for 40 years. Zheng Yuxuan specially brought the township to the village. In addition to setting up a goldsmith in Shunde, he also arranged a lot of Shunde fellows to work in Chow Tai Fook in Hong Kong.
After the reform and opening up, Zheng Yuzhen did not forget his homeland and increased his support and investment in the Mainland. In 1977, he and Hong Kong securities giant Feng Jingwei donated 2.5 million Hong Kong dollars to Sun Yat-sen University; he and Hu Yingxiang invested in a luxury China hotel in Guangzhou; his hotel business expanded to Beijing, Shanghai, Xi'an Hangzhou, etc.; he invested billions of Hong Kong dollars in Guangzhou to build power plants and highways. In his hometown of Shunde, Zheng Yuzhen made several donations, built hospitals, and expanded secondary schools... According to statistics, his total investment in the mainland has exceeded 8 billion Hong Kong dollars, accounting for about 20% of his New World Group's total assets. But he thinks this is not enough. He plans to invest four billion yuan in recent years!
Although he has huge wealth, he is not luxurious and does not boast. For a long time, the people of Hong Kong, including the media, have spent a lot of time on the exact location of Cheng Yu-tung's list on the rich list in Hong Kong. He himself did not agree, but said: What about Big Brother III, and what about Big Brother? Wealth has gone too far, and so little has passed. As long as it is enough for children to study, it is enough for two meals at home. Even if you promised to give me a HSBC bank today, what good is it? Have a 'look'.
This is Zheng Yuxi, who often eats homemade vegetables at the company for lunch. He doesn't like to wear famous brands. He has his own car, but he prefers to come out and go to the "MRT addiction" from time to time. Some people say that he is a Shunde person who is uncompromising. He knows the world and has the best relationship.
I think this Zheng Yuxi should be a big crocodile character, but he does not boast, he is not complacent, and he is not proud. With this alone, we can be an example for all of us. Of course, the reality is that we can't be everyone's big rich, everyone has your own dreams, and grasp these two points. Success will be the same as us. Do you believe it or not?