Success is to do the easiest thing in the shortest time.

Success is to do the easiest thing in the shortest time.

On Fifth Avenue in New York, there is a copier manufacturing company that needs to hire a very good salesman. The boss has selected three of the dozens of candidates for the next step, including the young girl Anne from Philadelphia. .
The boss gives them a day to let them show their abilities in this day! However, what can best reflect your ability? After leaving the company, the salesmen discussed it. One said: "Sell the product to someone you don't need! This is the best ability. I decided to go to a farmer and sell him a copy machine!"
"This idea is great! Then I went to find a fisherman and sold my photocopier to him!" Another candidate said excitedly. Before they left, they called Annie together. Anne thought about it and said, "I think those things are too difficult. I still choose to do something easy!" Then she went in the other direction!
Early the next morning, the boss once again summoned the three candidates in the office: "What do you do best to demonstrate your ability?"
“I spent a day, stalking, and finally sold a copy machine to a farmer!” one applicant said smugly. “You know, the farmer doesn’t need a copy machine to work, but I can He sells the next product!"
The boss nodded and said nothing.
"I spent two hours running to the Hudson River in the suburbs. It took another hour to find a fisherman. Then I spent four hours and tried my best to finally convince him when the sun was about to fall. I bought a photocopier!" Another candidate also said with pride. "In fact, he didn't use a copy machine at all, but he bought it!"
The boss still nodded, then he turned to ask Annie: "So what? Little girl, who did you sell the product to, is a housewife with an apron? Or a lady who is walking the dog. ?"
“No! I sold the product to three electrical operators!” said Annie, taking out several files from the archive and handing it to the boss, “I visited three operators in a half-day and signed it back. Three orders, a total of 600 photocopiers!"
The boss looked forward to picking up the order and looking at it, then he announced the admission of Annie. At this time, the other two applicants protested against the conviction. They felt that there was nothing strange about selling them to the electrical appliance operators. They originally needed these products. This did not reflect the ability of Anne to have any of them. They thought that Anne’s The ability is simply not comparable to them, and it is recommended that the boss should hire them.
"I think you have some misunderstandings about the concept of competence! Competence does not mean spending more time to complete one of the most incredible things, but to complete the most easiest thing in the shortest possible time! You think that spending a day Selling a copy machine to a farmer or fisherman, and comparing the sale of 600 photocopiers to three operators in a half-day period, who is more capable and who contributes more to the company?" The boss then said seriously. Let the farmers and fishermen buy the copy machine, I even wonder if you are bragging about the function of many copiers! If this is the case, I must remind you that this is the biggest taboo of a salesman!"
After saying this, the boss told them that he would not change his mind in the selection of candidates! In the future work, Anne has always adhered to the principle of using all the energy to do the most successful things! Don't do things that sounds awkward, but don't help the company. After many years, Anne set a world record of 2 million units a year, so far no one can break!
In 2001, Anne was named not only one of the world's greatest hundred salesmen in the 20th century by Fortune magazine, but also was elected as the CEO of the copier manufacturing company. She is Anne Murkahi, the former president of Xerox Corporation, the world's largest copier manufacturer who just announced her retirement, and Anne wrote in her memoir, "I am so successful": my success is the shortest Time to do more and the easiest thing!
Looking around the entire marketing industry around us, the marketing story of selling the freezer to the North Pole and selling the comb to the monk has become a spiritual idol in the marketing industry. Salesmen, big and empty, and even the salesmen who maliciously infringe on the interests of consumers are endless, and it is not uncommon. Anne Murkahi’s "capacity concept" is worth thinking about and learning from!