Give youth an expensive dream

"I want to go beyond Ma Yun!" At the evening of college graduation, when Gao Lei said his dream, everyone thought he was dreaming. However, the time has only passed four years. When Gao Lei appeared again in front of people, he was already the boss of a network company with more than 10 million registered capital in Suzhou.

Gao Lei used to be a poor student. When he was in his second year of high school, a car accident changed his family's situation. Not only was his father seriously injured, but he also carried more than 200,000 yuan in debt. Therefore, he entered the university with a green channel specially prepared for the poor students to enter school. In the summer of 2005, when he was alone with heavy luggage, he came to the Suzhou University Journal and only had 1,000 yuan.

From the day he entered the university gate, Gao Lei made up his mind to be self-sufficient and no longer burdened the family. To this end, he has been to the stalls, worked as a tutor, opened a laundry, and established a shopping site. Specially built the website, so Gao Lei learned a lot of knowledge. There is no money to ask people to do web pages, Gao Lei relies on self-study and plunges into the world of software such as fireworks and flash. In order to understand some professional problems, Gao Lei often squats until three in the morning, sometimes even the rice can not eat. Although this website was later closed due to lack of management experience, it laid a solid foundation for the entrepreneurship after Gao Lei.

After graduating from college, Gao Lei decided to start a business after careful thinking. So, with the 20,000 yuan that he worked so hard at the school, he embarked on a new journey.

I want to start a business with 20,000 yuan? Gao Lei’s move once again attracted people’s ridicule. But he did not retreat in the slightest, and plunged into the market investigation. At this time, various online stores on Taobao have been very popular. If you go to open an online store, you must have only one dead end. The savvy Gao Lei found that group buying, as an emerging form of shopping, has quietly heated up in big cities such as Beijing and Shanghai. At this time, Taobao is vigorously promoting the “global cost-effectiveness” of its group buying sites. Gao Lei’s eyes lit up and felt that the opportunity came. He decided to do a group purchase business and started with his most familiar alcoholic project.

Gao Lei spent 15,000 yuan to pay a reasonable amount of money, and spent 6,000 yuan to pay for the web design fee. Then he wrote a sales plan book and contacted the previously known liquor dealers to find the source of the goods. Because Gao Lei has been engaged in sales work in this area, his sales plan is very practical. A distributor who is engaged in imported red wine has seen Gao Lei’s plan, and promised to pay more than the wholesale price. The low price is for him. With the free publicity of Taobao, coupled with the low-cost source of dealers, Gaolei's wine group purchase network as the first group of the cost-effective, sold nearly 20 million bottles in 15 days. With sales of more than 1 million, he made a net profit of more than 200,000.

The first battle was successful, and Gao Lei was excited. However, when he was about to book a second group purchase with the excellent wine industry, the other party raised the price of the goods. Gao Lei had to give up and turned to the idea of ​​Yangcheng Lake hairy crabs.

Coincidentally, at that time, a program jointly launched by Hunan TV and Hunan Satellite TV was called "Happy Taobao", and the program group selected Gao Lei's hairy crab project for promotion. With this platform, Gao Lei sold 200,000 tons of hairy crabs in a summer, with sales reaching more than 25 million yuan. Then, Gao Lei registered in Guangzhou, Jutao Business Information Service Co., Ltd., and introduced the group-buying site that is worthy of eating, drinking and playing to Suzhou. Up to now, his website has achieved sales of more than 50 million for half a year.

Despite this, Gao Lei’s mind is still very clear. He thinks that as time goes by, group buying websites are increasing and competition pressure is increasing. To have great development, we must innovate. After careful and meticulous investigation and thinking, Gao Lei found that there is a lack of investment companies in the Suzhou Park. The micro- and small-scale enterprises in the park are difficult to finance, and the society has a lot of idle funds but does not know where to invest. Thus, a bigger idea was formed in his mind. He registered a capital of 14 million and set up a “collective money” internet financial service platform in Suzhou Industrial Park.

As a brand new field, the “Gathering Money” Internet financial service platform is mainly to provide lenders and investors with professional credit management and wealth management services including credit counseling, evaluation, and credit plan development. Although the company's business has just started, Gao Lei is very confident. He said that the goal now is to create Alibaba in the financial industry in a new Internet field.

A reporter asked Gao Lei: "In just a few years, you have grown from a poor generation to a well-known entrepreneur. What are the secrets?" Gao Lei replied: "Our starting point can be very low, but the dream can't Low, to give youth an expensive dream. Life will experience setbacks, but can not give up dreams."

Giving youth an expensive dream is actually a positive outlook on life. Constantly pressurizing yourself and making efforts to make changes, this is the secret of Gao Lei’s successful life.