2019 supermarket mother's day promotion program

First, the origin of the activity

On the second Sunday of May each year, it is the traditional "Mother's Day." This festival is designed for the mother of the world and is a warm holiday. Supermarkets, where housewives often visit, we can operate “family” on this day and do some public relations promotions that help the image of the supermarket. This year's mother's holiday is May 9.

Second, the event time: May 8 - May 10

Third, the theme of the event: ** supermarket carnation festival, or for the warm mother's day

Fourth, the promotion content:

Activity 1: Mother's Day Specials

Food: cake, chocolate, milk, fresh produce, etc.;

Daily necessities: paper products, sanitary napkins, etc.;

Cosmetics: facial cleanser, nutrient cream, etc.

Activity 2: Anyone who buys a single ticket in the supermarket with a cashier's ticket of 100 yuan, will send a carnation with a small shopping ticket.

Cost calculation: The cost of a carnation is about RMB 5 on Mother's Day, which is equivalent to 5% of the sales. If the number is reduced to 5, the estimated cost is about 2.5 yuan.

Activity 3: Sincerely, I wish my mother

Content: When Mother's Day arrives, what do you most want to say to your mother? From May 8th to May 10th, you can fill in the “Message Book” of the supermarket with the words you most want to say to your mother. These words are posted by the supermarket in a conspicuous place in the supermarket.

Five, note:

1. In the second activity mentioned above, in order to prevent cheating, the gift must be marked after the shopping receipt.

2. In the third activity, a higher-grade message book should be prepared, and it should be placed at the door of the supermarket to facilitate the customer to leave a message after shopping. After the wonderful content on the message book is processed by the computer, it is posted in a conspicuous position for the customer to enjoy, including the message. Name of the person and the name of the person to be blessed.

Note: The creation of Mother's Day

Mother's Day was initiated by a woman named Jarvis and founded by her daughter Anna Jarvis.

In 1914, US President Wilson solemnly announced that the second Sunday of May each year, that is, Mrs. Jarvis's jealousy, was designated as Mother's Day. The US government also stipulates that on Mother's Day, every household must fly a national flag to show respect for the mother. Since Mrs. Jarvis loved carnation flowers during her lifetime, this flower became a symbol of Mother's Day.

Mother's Day is a festival full of warmth on earth. On this day, the male members of the family have to pack all the chores, and each of them has to do something to make the mother happy, to fulfill the filial piety. Even children who are far away from home, call to congratulate the mother. On this day, the American people must wear a flower on their chest. The mother is alive, wearing a colored flower, expressing joy; the mother's death, wearing a white flower, expressing grief.

After the founding of Mother's Day, it also received the support of people from all over the world. When Anna Jarvis was alive, there were 43 countries that set up Mother's Day. Today, more countries celebrate this festival. Mother's Day has become a veritable international festival.