Mall Christmas and New Year's Day Promotion Plan

Christmas promotion plan

First, the event time: December 24 - 26

Second, the theme of the event: × × Christmas gift happy health send

Third, the scope of activities: × × Mall, × × Shopping Plaza, × × Bayi shop, × × North Park store

Fourth, the content of the event:

1. Christmas "Happy Health"

Content: During the event, you can get a gift item, bedding, and a bag full of more than 200 yuan in the event of XX: a gift of value yuan health coupon + a Christmas gift package.

If you are over 500 yuan, you will receive a gift: Value Element Happy Health Voucher + Value Yuanying Pai Fitness Ticket + Christmas Value Package.

Specific operation: The gift voucher for the event is provided by the bowling alley for each branch. Bowling, movie tickets, billiards, sand arc balls, cost price per piece, and each piece of the British Pai Fitness Ticket are settled separately by each store and bowling alley. The cost of a Christmas spree is about $100, and the cost of a Christmas gift pack is about $1. The Christmas package is purchased by each store and wrapped in casual food and toys at a cost price.

2, Christmas "Fun Toys Festival"

Location: each store in the middle hall or other public areas

Content: Each store carries out toy exhibitions and displays toys of different types and styles. In addition, some Christmas gifts such as Christmas hats, Christmas trees, Christmas snowflakes, socks, etc. can be displayed. Each store contacts the manufacturer and gives the customer a certain margin.

Environmental layout: The backboard is produced by the planning department in a unified manner. The store's counters are decorated with beautifully decorated Christmas trees, which are in place before December 10.

3, limited time to buy: during the event, every day from 17:00 to 21:00, some wearing, bed products 5-6 fold limited time to buy, limited time to buy the brand by the store to determine. Each store will determine the brand before December 17. Brands participating in limited-time snap-up activities no longer participate in coupons and gift-giving activities.

4, Christmas Carnival Night

Time: 18:00 - 21:00 on the evening of December 25

Venue: Middle Hall, 1st Floor, XX Mall

Performance: It is planned to invite 10 university students or perform live performances by XX Art Troupe, interspersed with interactive quiz. Host:

5, Christmas ceremony, × × love

On the 24th and 25th of December, two make-up Santas distributed gifts for the children in the mall. The gift fee is about RMB.

6, Christmas message board

Each store is set up at the main service desk. The “Christmas Message Board” is filled with the wishes of the relatives and friends, and the gifts are distributed by Santa Claus. The "Christmas Message Board" was designed by the Planning Department and produced by each shop.

5. Advertising and expenses

December 24th × × Evening News d1 version of the column yuan

××商报首版通栏元

Total cost: yuan.