Secretarial knowledge > Promotional program

May 1 Golden Week Promotion Program


Time: XX Year of May Theme: Romantic May 1st • Warm Jindi Content:
First, the theme of the event: romantic May Day • Warm Jindi II, event time: April 20th - May 20th, event background: After the Spring Festival, the "May Day" Festival will be the second we face Sales hot season. During this period, during the May 1 holiday, passenger flow increased and demand was strong. Tourism festivals, horticultural exhibitions, trade fairs and other activities and the opening of Shenzhen Xinyijia Supermarket are the new highlights of the market. In order to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a new image, seize the market and actively expand sales, attract investment. It is imperative to enhance the corporate brand image. Fourth, the content of the event:
1. There are prize shopping promotions. Consumers who shop at Jindi can participate in the lucky draw by phone number and mobile phone newsletter along with the day's shopping receipt along with the ID number. Once a week, the prizes are low, such as t-shirts; once a month, the prize is relatively narrow, the prize value is high, and the booster car can be awarded. The opening ceremony was held at the site of Jindi Square to promote the purchase. The fee income is divided into telecommunications and mobile, and it is about XX yuan per month, which can be used for prize expenses. See the cooperation agreement for details. 2. "Golden Emperor collects the wind, refreshed this summer"---The second air conditioning of Zibo Jindi.
Buy a lottery and give each other air conditioning. Users can enjoy the lucky draw and mutual discount when purchasing a cabinet or hang up at Jindi Shopping Plaza. If you win a counter, you can enjoy a hang up when you buy a cabinet. If you win the hang up, you can enjoy the counter. One. This event is only available for some brand models.
sales ranking. Jindi Shopping Plaza and Consumers Association and other relevant departments, the air conditioners sold by Jindi Shopping Plaza between April 20 and May 20 will be ranked according to the purchase quantity, and will be released through the media to guide consumption.
The series is entitled “Air Conditioning and Me • Modern Life”. Customers can express their opinions on air-conditioning through articles, and they can also buy and think about the air conditioner before and after. The activity aims to promote scientific consumption and promote air-conditioning culture. The essay was jointly organized by Luzhong Morning News, and the relevant articles were published in the newspaper.
Free maintenance, maintenance, and large-scale telephone return visits. Ten days before the air conditioning, the new and old users were given the rain cover of the outdoor unit every day. The rain cover was printed with the words “Golden Emperor Dedication”. Community service, true dedication, image building, propaganda.
A wide range of gifts, special sales activities. In addition, one hour of bidding sales activities every day, advance notice, store auction.
"Air Conditioning Phone" - Users who purchase air conditioners will receive one month of weather information once a day. Old users can enjoy two weeks of weather information. This activity cooperates with the telecommunications company to broadcast weather information, dressing index, sun protection index, comfort index, air pollution index, commute weather forecast and other information to the customer by periodically paying a certain fee.
The first person who enters the air-conditioner at 8:00 am every day, for the lucky "wind", can enjoy half-price concessions, surprises and excitement.
Grand opening ceremony and exhibition activities. 3. Member "shopping points holiday tour" activity, starting from the launch date of the event, accumulative member shopping amount, if the purchase is over XX yuan, give a value of 120 yuan travel ticket; if the purchase is over 5,000 yuan, give a value of 120 yuan travel ticket two For those who have purchased over 8,000 yuan, they will receive three tickets worth 120 yuan. The event plan and product information will be delivered to each member through China Post, with a view to attracting their participation. 4. "Buy a t-shirt, offer a dollar of love"---Zibo Jindi Shopping Plaza t-shirt sale. Before and after May Day, a charity sale event was held in the square, and a certain number of pieces were taken every day. The money sold will be donated to the Hope Project, and the activities will be organized and implemented by the Youth League Committee. 5. "Leisure Sports Series Fashion Show" uses the Golden Emperor etiquette fashion model team, chooses leisure, sports, fashion in the square performance, with the store sales, the main push two shopping malls leisure and three shopping malls sports fashion, build sales. 6. "Sugar and wine non-staple food" and "washing" products are the highlights of May Day consumption. For the effective combination of sales, Jindi "Food Week" and Jindi "care for skin, beautiful life" wash hot month. Use special or half price to buy. 7. Establish the Jindi Shopping Plaza website. The whole event reported on the promotion of the May Day shopping mall. Fifth, advertising 1. The economic platform "Jindi Information Port" column comprehensively introduces the various promotional activities of the May Day shopping mall. 2. The radio station news station and the art station use a half-point and a whole-point advertisement to promote individual activities. 3. Use the Zibo Evening News and Luzhong Morning News to make a full-page advertisement. 4. The business site broadcasts the content of the rolling event. 5. The Jindi website reported on the May Day series of activities. 6. Cooperate with the postal cooperation to produce a special advertisement for each manufacturer. Use the above media news reports. Sixth, create a store image: 1. Decorate the storefront. The use of silk flowers to make a romantic five-color door, cost about 600 yuan. 2. On the patio and on the zenith of the first floor, use the flower ball to decorate and remove the red lantern. The cost is about 1,000 yuan. 3. The colorful balloons are decorated for about XX yuan. 4. The green artificial plant is decorated with about 1,000 yuan. 7. Renovate the image of the store and strengthen the on-site promotion of sales staff.

recommended article

popular articles