Mall Dragon Boat Festival Promotion Program

First, activity analysis

On the fifth day of the fifth lunar month, it is a traditional Chinese festival, the Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve the folk traditions, a special celebration of the Dragon Boat Festival is held to achieve the goal of “education and fun”. And to give back to customers, hoping to increase the visibility of the mall, attract crowds, provide customers with a warm shopping place, and increase the turnover of the event day, so that customers can experience an unforgettable Dragon Boat Festival.

Second, the event time: XX, June 19

Third, the recommended activity title: Qian Li Wen Ai Xiang "Pearl" Lido

Fourth, the content of the event

"Bag, Devotion" competition

On the day of the event, a baggage competition will be held to bring the distance between the store and the consumer closer, and let the contestants promote the feelings between family members through this event. After the event, the browns are distributed to nursing homes and social welfare centers such as nursery schools.

Activity object: on-site customer or community resident

Activity mode:

1. In 5 minutes, see which contestant's brown bag is fast and good.

2. The top three by the customer and the most photographed "Brown Child Award".

3. The winners will issue the corresponding "gifts".

4. Everyone who participates in the competition will send a souvenir.

5. After the game is over, the completed palms will be sent to social welfare centers such as nursing homes and nursery schools.

Note: This activity requires control of time and number of participants

Dragon Boat Festival, fishing fragrant game

Activity time: June 19th

Venue: Shopping Center West Gate

Activity content: The Dragon Boat Festival is here. Want to get a holiday gift when shopping? Come and join us in the competition!

On the same day, if you have accumulated over 200 yuan in shopping, you can participate in the "fishing competition", full 200 yuan fishing, full 400 yuan fishing 2 times, and so on, buy more fishing. According to the "Sweet" you are fishing, you can get the corresponding gifts. The number of gifts is limited, first come first, then catch them.

Props: a number of bamboo poles, string, tweezers, etc.! The gift is the "scorpion" that is obtained by fishing.

"The top of the earth" egg contest

Activity content: On the day of the event, all purchases can be attended by ___ yuan. Each participant will hold an egg at the specified time, and the egg will stand up naturally without any external force. The winner will receive a gift, which is unsuccessful. A souvenir is obtained.

Activity time: 5 minutes, each time limited to play once.

Venue: Shopping Center West Gate

Activity object: Objects are not restricted, anyone who is interested can sign up

Expected results: Let everyone enjoy shopping through this "new style" gameplay.

V. Activity publicity plan

1. Propaganda car: Rent 3 propaganda vehicles to publicize the activities in the main crowds in the urban area.

2, member mobile phone newsletter, shopping malls every 5 minutes through the broadcast system reminder, door x display rack, horizontal vice, and so on!

6. Coordination of various departments

1. The planning department is responsible for the pop writing and promotion of the event.

2. The sales department does a good job in explaining the activities and brand discounts.

3, the total service station to do the event broadcast and customer interpretation work