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New Year's Day Beauty Salon Promotion Program

Christmas is a traditional New Year for Westerners. It has the same important significance as the Chinese New Year. With the increasing exchanges between countries around the world, Christmas is gradually accepted by the Chinese in the East. More people in coastal cities have regarded it as a festival with special significance. This will be a strategic stage for all types of merchants to sell goods. The Mariannu Beauty Chain Store should seize this powerful opportunity to promote product sales, establish and enhance the corporate image, and at the same time increase the confidence of the franchisees in the brand, so this promotion is not just about seeking new ideas. Rather, it is to promote sales and improve consumers' recognition and reputation for the brand of chain cosmetics chain.
New Year's Day has a rich festive atmosphere as a Chinese New Year after Christmas. Domestic New Year's Day is a statutory holiday, and it will be a golden consumption week during this period. Christmas and New Year's Day are close to each other. The nature of the festival is similar. Therefore, it is conducive to the arrangement of the Christmas and New Year's Day as the same promotion stage and save the advertising cost. Taking into account the above reasons, the planning department of the Maliannu chain decided to plan two promotion plans.
I. Event Planning: Planning Department II. Collaboration Department: Customer Service Department, Marketing Department, Production Department, and various chain stores 3. Development time: December 02, 2019 – January 08, 2019 4. Form of activity: shopping gifts, products Special 5, overall goal:
Through the promotion activities of Christmas and New Year's Day, we will comprehensively improve the sales of the company's chain stores, and at the same time establish the company's brand image, so that consumers can understand the Marlene Beauty Chain Store, visit the Marlene Beauty Chain Store, and love the Marlene Beauty Chain Store. Increase the confidence of each agent in the company.
Event theme
1. Combine the particularity of the event time
2. The participants of this event are the franchise stores, image stores, and direct-operated stores. It can be described as full-hearted and full-fledged, showing the importance of participating companies in this event;
3, coincides with Christmas, New Year's Day is a relatively cold winter, how to make this season combined with our activities to make it a warm, affectionate seasonal event is also the consideration of the theme of our design activities;
The above three points are the main focus of the design activity theme. The theme of the activity summarized through analysis is initially defined as:
Write the winter warmth song - Marlenu beauty chain store presents affordable and warmth seven, the operation steps:
1, dm propaganda single page, hanging flag with Christmas, New Year's Day as the theme, and explain the main push products and holiday promotion leaflets.
2, image scene layout
a, the nature of the store's specialty store, the store mouth and the window are carefully arranged. At the door of the store, set two Christmas trees, 10 meters of ribbon, snowflake spray, light belt, hanging flag inside, and add x display racks near the door. Write a detailed introduction of the promotion activities; One.
b Counter counter nature, due to the unified management of the mall and the restrictions of the venue, the counter will place a x display rack at the main channel position, with detailed description of the promotion activities, internal hanging flags and ribbons, and an outdoor inkjet banner can be added according to the license. .
3, holiday image pop
The holiday image pop is used together with the dm single page, with the theme of Christmas and New Year's Day, and with the festival promotion items, and the main product of the winter is added. Holiday discounts are used to attract customers to create a powerful visual impact. All beauticians wear Christmas hats to match the overall holiday image.
4. During the candy event, consumers who enter Marlene can receive holiday candy gifts, which is a very effective way to retain consumers and seize the consumer psychology. Deliver dm orders, or small gifts;
5, inventory backlog products can be sold at special prices.
6. If there are qualified shops, I hope that during the event, I will prepare milk tea and coffee, and provide hot drinks so that customers can feel the warmth of winter.
7. If there are qualified counters or shops, you can hang a lot of redemption voucher for high-end buyers on the Christmas tree. The prize can be a gift of about 1-300 yuan in cash.

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