2019 Mall Spring Festival Promotion Program

Foreword: The annual Spring Festival is coming, and the peak of consumption will be around ten days ago. All manufacturers are actively responding, and strive to create new achievements in the Spring Festival, and make a good start for sales in 2019, but how to go Seize the big market of the Spring Festival? At the same time, Chaohui Department Store also celebrated the 5th anniversary of the celebration. For this reason, we can combine it into one, but according to the original date of 13th, the time seems a bit too hasty, while the 13th is Tuesday, but it has not yet arrived. The mobilization of the peak period of preparation for the new year is fully mobilized. Therefore, the planning department will arrange the date of the next event from the 17th to the beginning of the year on the 26th for a total of 10 days. The next issue is the Lantern Festival/ Valentine's Day. The current event is planned as follows:

Event theme: 5 brilliant, thanksgiving

Subtitle: He Xinchun, Qingdianqing, there are surprises!

Activity time: January 17th - January 26th, 2019

Surprise one: 30 years, red envelopes, 2011 yuan red envelope waiting for you!

Activity content: From now on - January 25th, customers who have purchased a full 18 yuan in this mall will receive a lottery ticket, a counter will be sold for 36 yuan, and so on, buy more and send more, and put the vice The voucher will be put into the lucky draw box. The mall will draw a lottery at the Super Hui Grand Stage at 7:30 pm on the 30th, and the 2011 Yuan Dahongbao will be waiting for you.

The Year of the Ox Award: 1 Prize Super Hui Department Store 2011 Yuan Dahongbao!

The Year of the Ox Award: 2 prizes, Super Hui Department Store, 888 yuan, a red envelope!

All the way to the Year of the Ox: 3 awards, Super Hui Department Store, 168 yuan, a red envelope!

The Year of the Ox! Small Award: 88 awards, Super Hui Department Store, 8 yuan, a small red envelope!

Note: The above red envelope amount is a cash shopping voucher, which can be used as cash in the supermarket area of ​​the mall.

Surprise 2, brilliant 5th anniversary, there are buy and send!

On January 17th, anyone who spends more than 28 yuan in the mall at one time can use the computer ticket to get the "355ml" Coke cans for free at the service desk on the first floor. The single ticket is limited to one can, and the small ticket is another. You can also participate in lottery events!

Cost estimate: 350 cans / day * 1.8 yuan = 630 yuan

Surprise three, tigers rushing to welcome the New Year, New Year's candy for you to catch

Activity time: January 18th to January 25th

Every day from 10:00 am to 20:00 pm

Activity content: Anyone who spends 28 yuan in one-time shopping in the supermarket area of ​​this mall can go to the event at the gate of the mall with a single computer ticket to “freely catch candy”.

Activity Details:

1. The shopper of the supermarket area is limited to participate, and the counter is invalid;

2, a single computer ticket can be caught up to three times; the computer ticket is valid on the same day, the small ticket amount can not be accumulated;

3, only one hand can be used to grab candy, and the two hands are not effective.

Purchasing Department: Responsible for the preparation of bulk candy, biscuits, jelly or contact supplier sponsorship.

Planning Department: responsible for the promotion and supervision of the event and the budget of the quantity.

Operation Department: Responsible for the allocation and distribution of active goods.

Loss Prevention Department: Responsible for order maintenance at the event site.

Budget: It is estimated that 120 pounds of candy is needed a day, and 960 pounds of candy is needed for eight days.

4 yuan per catty *960 kg = 3840 yuan

Surprise four: Congratulations and wealth, good luck is to come

Activity time: January 26

Activity content: Anyone who visits the top 168 customers of this mall can get the “good luck” from the mall. At the entrance of the New Year's Day shopping mall, 9 welcoming guests at the stations on both sides of the mall greeted the guests. Before the opening of the store, they placed a salute to show the details. The opening bonus was distributed by the manager or other senior leaders.

Planning Department: responsible for the promotion and supervision of the event and the budget of the quantity.

Finance Department: Responsible for making cash transfers in advance and putting cash into profits, 2 yuan each;

Loss Prevention Department: responsible for order maintenance and salute of the event site.

Budget: There are 168 "good luck" red envelopes, and the planning department has already existed.

A total of 168 * 2 yuan = 336 yuan

Surprise 5: Shopping if you get a smile in the ultra-hui, red envelope

Activity time: January 26th to January 28th

Every day from 10:00 am to 20:00 pm

Activity content: Anyone who spends more than 28 yuan in the supermarket area of ​​this shopping mall can use the single computer ticket to go to the event at the gate of the mall to "arbitrarily grab the red envelope". The maximum amount of a single red envelope can reach 88 yuan, and the number is limited every day.

Activity rules: 1, the supermarket area to buy more than 28 yuan, the counter is invalid;

2, single ticket is limited to one time, limited to one red envelope;

3. The computer ticket is valid on the same day.

Planning Department: responsible for the promotion and supervision of the event and the budget of the quantity.

Finance Department: Responsible for making cash transfers in advance and putting cash into profits, 2 yuan each;

Loss Prevention Department: Responsible for order maintenance at the event site.

Budget: 900 red envelopes are expected

Among them, 400 for 1 yuan, 337 for 2 yuan, 100 for 5 yuan, 30 for 10 yuan, 20 for 15 yuan,

10 for 20 yuan and 3 for 88 yuan.