Secretarial knowledge > Promotional program

Tourism City TV Promo Program


First, the guiding ideology

Nanjiang Wuhua Tianbao is rich in resources and is known as the “treasure box” of Daba Mountain. In the past 30 years of reform and opening up, Nanjiang has always adhered to the scientific concept of development, persisted in reform and opening up, and kept pace with the times, which has caused earth-shaking changes in all walks of life in Nanjiang.

The tourism and tourism industry is an important pillar industry for Nanjiang to promote local economic development. In recent years, the Nanjiang County Party Committee and the county government have consistently adhered to the combination of tourism market demand and industrial structure adjustment. On the basis of rich tourism resources and profound historical and cultural heritage, the focus has been on cultural tourism, red tourism, leisure tourism and ecology. The tourism resource market, the diversification of tourism products and the scale of the tourism industry have made Nanjiang tourism more competitive. Guangwu Mountain is listed as a national scenic spot. Micang Mountain was approved as a national forest park.

In order to comprehensively promote the beautiful scenery of Nanjiang River, enhance the eco-tourism and reputation of Nanjiang, show the long history and splendid culture of Nanjiang, attract more tourists from inside and outside the province to come for sightseeing, leisure and vacation. Sichuan TV station plans to shoot Tianfu, a food tour-- -- Beautiful haze, splendid Nanjiang TV feature film.

Second, thematic form

1. Propaganda theme: Youguangwuxianshan, Pinnanjiang cuisine

2. Propaganda form: Wen Zheng, the host of Sichuan TV Station, accompanied by the host of Nanjiang TV Station as a tourist, took the “Chengdu-Nanjiang Scenic Area – Return to Chengdu” tourist route as the highlight of the special program, according to ordinary tourists. Thinking, the two hosts accompanied the tour of Guangwu Mountain, watched the red leaves of the mountains, felt the history of the Three Kingdoms, understood the culture of the Communists, and the usual ecological cuisine. During the tour, the Nanjiang unique tourism resources, profound historical and cultural heritage, simple and honest humanistic features, fast and convenient tourist transportation, and comfortable and preferential tourism facilities are fully displayed.

3. Propaganda effect: Through the personal experience of presiding, traveling, eating, purchasing and entertainment, the audience conveyed that “Guangwushan traffic is safe and fast; Guangwu Mountain has unique and magical scenery; Guangwu Mountain food ecology is unique; Guangwushan reception Comfortable, humanity, the information of the best tourist destination, let the TV viewers under the guidance of the host, create a strong desire to "tour charm, taste Jiangnan cuisine."

Third, the feature film architecture

Serial number

Content

Manifestations

First

One

set

south

River

Print

Elephant

Moderator's location string: Listening to friends said that Nanjiang is a very mysterious and distant place. Today, I will take everyone to Nanjiang to have a look.

1, Nanjiang, beautiful scenery, outstanding people. Nanjiang is an old revolutionary county and a national poverty-stricken county. In the past 30 years of reform and opening up, Nanjiang has become a national-level scenic spot and the best humanistic tourism scenic spot in China's humanities and Olympics, China's eco-tourism county and China's most original eco-tourism county.

2. The industrious, intelligent, kind and courageous Nanjiang people have a glorious history and glorious tradition and have made outstanding contributions to the development of Chinese civilization. Rooted in the spirit of the old district of Dashan, it nurtures generations of Nanjiang children, hard work, forge ahead, and innovate.

3, reform the spring breeze, blowing all over the Nanjiang land, the mountains and rivers have a new weather, urban and rural prosperity and prosperity.

Lens 1: The host of the spirited, excitedly put down the mahjong in his hand, driving the car, flying all the way to Nanjiang, with easy and pleasant music.

Lens 2: The rolling hills are like the peaks of the sea rolling. The mountains are covered with green trees and rocks. The rivers under the mountains are rippling, the streams are flowing, the terraces are terraced, and the buildings are reflected in the sparkling water.

Lens 3: The two hosts in the Nanjiang County Committee meet.

Note: In the process of traveling, the location of Nanjiang and Guangwushan is introduced by viewing the map; the distance, road conditions are conveyed by driving, and the traffic, safety, convenience and quick information are conveyed; the host of Nanjiang is the first to receive the hospitality of Nanjiang people.

First

two

set

Product

south

River

nice

food

Nanjiang's cuisine has unique local characteristics. In addition to folk stewed pig's feet, mountain bracken, wild bamboo shoots and mushrooms, there are also the most famous Nanjiang yellow sheep, honeysuckle and walnuts.

Nanjiang Yellow Sheep is the goat of Nanjiang Science and Technology who has been cultivated for nearly 50 years and has become the first in Asia and the second most meaty in the world. The hair is short and shiny, the back is yellow, and the face is dark. Slim and refreshing, it is definitely a local character of Nanjiang.

Bashan game, firewood rice, fire pit in Daba Mountain, bonfire party, slide dance

The hometown of Nanjiang honeysuckle, the hometown of walnuts, and the hometown of selenium-enriched tea, promote Nanjiang's famous tourism products.

The total shot: the yellow sheep of the mountain, the lively county town, a lot of food and dining... host live commentary

Lens 1: Tasting the yellow sheep soup pot on the spot. During the tasting process, the Nanjiang host introduced the yellow sheep soup pot, the honeysuckle tea, and the Nanjiang walnut. It shows the science, deliciousness, nutrition and beauty of the ecological specialty foods based on Nanjiang Yellow Sheep.

Lens 2: The cooking process of firewood and rice, as well as the night snacks of the county, with relaxing music. The Nanjiang nightlife is still rich and colorful, which makes the visitors feel full and comfortable during the tour.

Lens 3: Participate in a bonfire party with the theme of roasting whole sheep. Show the human landscape of the Guangwu Mountain.

First

three

set

First

three

set

tour

Light

fog

Fairy

mountain

1. Scanning the beautiful scenery of Guangwu Mountain

2. Interspersed with the county magistrate to interview the topic.

3, Hongye beauty host live commentary

4. Micangshan National Forest Park, natural forest protection project, ecological economic forest, etc.

Lens 1: Mainly in the Swallow Garden of Taoyuan Scenic Area, displaying beautiful and colorful peaks, lush forest vegetation, clustering peaks, cliffs, valleys, rivers and waterfalls, and pastoral forests. Guangwushan" song. Highlight the magical side of the fog.

Lens 2: It is based on natural galleries, botanical gardens, ski resorts, and black bear ditch. It uses small lenses such as precious trees and strange stones to match some of the original scenes of the original forest, with slow and light music. Highlight the ecological and absurd side of the Guangwu Mountain.

Lens 3: The main attractions are the large and small ditch, the incense burner mountain, etc., showing the magnificent spectacle of Wan Ye Pian Dan, colorful and colorful, layered forests, mountains and red, towering into the clouds. And equipped with "Maple Leaf Red" song. Highlight the spectacular and colorful touch of the red leaves of the foggy mountains.

Note: The tour process mainly enjoys the scenery of Guangwu Mountain in autumn. Therefore, the Nanjiang host introduces the beauty and characteristics of the Nanjiang Spring, Summer and Winter seasons from time to time, and cooperates with the three seasons of the dynamic picture.

First

four

set

calendar

history

Text

Chemical

1. Introducing the sustainable development of red tourism, driving the development of transportation, construction, commerce and other related industries, making Nanjiang embark on the Avenue of the Sun, its popularity and reputation are constantly improving, and the urban and rural appearance has undergone tremendous changes.

2. The older generation of revolutionaries Xu Xiangqian, Li Xiannian, Chen Changhao, etc. have left many fascinating stories in Nanjiang.

3. Bashan Guerrilla Memorial Hall

4. Ruyang City Ruins, Broken Canal Park, etc.

Lens 1: The host wears Red Army costumes and visits the memorial hall. It shows pictures of the spiritual history of the old revolutionary area, ancient statues, modern white-collar workers, and hard-working people.

Lens 2: The host visits this attraction. The host of Nanjiang introduces the culture of the Three Kingdoms, and his own image shapes the subtitles, the landscape background, and the slow and quiet music continues or patriotic songs. Showing a rich history and culture.

First

Fives

set

not

Come

exhibition

hope

You can swim in Nanwu, you don't have to worry about accommodation. In order to make tourists feel at ease and live comfortably, Nanjiang has newly built a three-star Peace Hotel and transformed the two-star Guangwushan Hotel, Xiangyang Hotel and Maple Leaf Hotel. , Guangwu Mountain Villa, Jinhui Hotel, Linhai Villa, Hongye Manor and other hotels. Is your best place to stay

1. Nanjiang people will create an honest and trustworthy spirit of the revolutionary old district as a historical responsibility. The dream of the world, the millennium time and space rushed past, the spirit of the Red Army is constantly expanding and constantly deducting.

2, Nanjiang, Huanghuang thick, millennial culture, landscapes, characters, food, is not a human dream. If the Nanjiang River is a hot spot for today's vitality, then Nanjiang will be a shining pearl of the shining era in the near future. The 650,000 Nanjiang people will welcome friends from all over the world with a broad mind to experience the ancient Nanjiang, the charming Nanjiang and the harmonious Nanjiang!

3. Welcome to Nanjiang, China!

We'l come to nanjiang china

recommended article

popular articles