2012 Christmas Promotion Plan

Christmas is the consumer carnival of consumers, but also the promotion carnival of various businesses. In order to compete for the sales of the terminal, various kinds of holiday promotion activities will be carried out. As Christmas approaches, the Christmas sales activities of merchants are also close at hand. The key to how to get sales in such a lively festival is the success or failure of the promotion, but there are some details in the promotion.

The reason why the Christmas promotion is affecting the hearts of the merchants is that such a festival will bring a large amount of passenger traffic and will also bring a lot of consumption. What the merchants have to do is to create a market with a holiday and create a festive atmosphere to attract more consumers. So how do you create momentum? We can consider from three aspects:

1. Choice of time to build: Generally choose the time when the traffic is the most on Christmas Day, usually one day:

2. Choice of location: This should be in line with three principles:

a. Square, a place with a large flow of people in the mall;

b. a place where people are more likely to stay;

c. A place with little environmental interference.

3. The choice of the method of making a move: the method of creating a potential is an attractive method, which generally should meet four characteristics:

1 The public likes to be happy and interested;

2 The novelty of the form is refreshing

3 content is generous and healthy;

4 shocking, people unconsciously stay in the footsteps.

Be sure not to be sensational and disgusting. Specifically, the method of creating momentum can be divided into two parts: dynamic and static.

The static methods of generating power mainly include:

Site layout, outdoor media advertising, new products and prize presentations.

The main methods of dynamic development are:

a. interactive game

b. art show

c. On-site auction

d. Choose a professional host

e. New model show

f. Other methods of building

Christmas sales activities, control

A good Christmas sales activity requires not only good sales, but also control over the cost of sales activities other than sales, and activities from multiple perspectives.

Activity management and control can not be ignored: all planning is just a way of thinking and methods. In order to succeed, we must implement this kind of thinking perfectly, and the management and control of the execution link cannot be ignored.

1 Control of pre-media warm-up: The sampling target assessment method can be adopted, the special person supervises the management law, the group implementation leader is responsible for the system, and the communicator is also taught some specific techniques and methods for how to implement it.

2 Link management and control in the activity organization: Since the activities often involve more departments and personnel, it is necessary to design a temporary organization for the activity in advance ------ the activity organizing committee, and then implement the division of labor, responsibility In place. In this way, a complex activity can be synthesized in an orderly manner and multi-integrated.

3 It is necessary to plan for emergencies: Since all force majeure or unexpected events occur at any time, it is necessary to predict and prepare countermeasures for future results before the event.

4 Promotional theme design: However, all successful promotion activities have a reasonable theme. If the situation is appropriate, it will fully mobilize the customer's enthusiasm for participation. As the saying goes, if the name is not correct, then the words are not smooth, let alone the action. The reason here is the grasp of human psychology.

5 Reasons for promotion to participate in consumers have certain conditions, and they must pay a certain sacrifice or price to get it. People who easily get it will not cherish it. How can we fully stimulate the enthusiasm of customer participation? Good results. The theme design must be clear. The content of the event must be carried out around the theme.

6 Successful promotions are often innovative. Innovation can usually be achieved through subdivision, which is divided into four main areas: theme innovation, content innovation, material innovation, and personnel innovation.

7 Promotion target group positioning: To locate this part of the product service target, it is necessary to understand their daily life sales habits to carry out the promotion activities, from the pre-event publicity, the information content disseminated during the event to the media report after the event. Stereoscopic and all-round development, and the formation of a consistent image propaganda, and strive to form the best image and preferred purchase brand in the local target group.

8 Promotional activity evaluation: The evaluation of the effectiveness of promotional activities is generally divided into three parts, before, during and after the event. The pre-assessment is a survey forecast conducted prior to the implementation of the promotional program to assess the feasibility and effectiveness of the program. In-process evaluations mainly take the form of consumer surveys to understand the consumer dynamics during the promotion period, the consumer structure of the participating activities, and consumer opinions. After-the-fact evaluation is to evaluate the actual effect by comparing the changes in product popularity, recognition, sales volume, sales, etc. before and after the promotion.