National Day Mid-Autumn Festival Promotion Program

First, the prelude

The annual "Great Mid-Autumn Festival" is coming soon, and this year, like XX, the Mid-Autumn Festival and the National Day are very close, which is more challenging for merchants. Therefore, whether or not we can do a good job in this activity is particularly important for meeting the sales targets for the whole year. At the same time, we must grasp the consumer psychology of consumers and maximize the flow of people and increase their popularity during the Mid-Autumn Festival and National Day. Expanding the sales of shopping malls will inevitably increase the market share of Quanxin Supermarket's branches and increase the reputation of Quanxin Supermarket.

Second, the theme of the event: "Welcome National Day to celebrate Mid-Autumn Festival"

Third, the event time: 2010.09.07 — 2010.10.5

Fourth, the purpose of the event:

1) Taking the “Mid-Autumn Festival and National Day” as an opportunity to further promote the overall image of the company by planning a series of activities, and enhance the visibility and reputation of the company among customers and suppliers;

2) With the arrival of festivals such as Mid-Autumn Festival and National Day, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumers and potential consumers, and maximize sales;

3) Through the planning of a series of activities, deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers; expand the visibility of the company, and further establish the social image of Quanxin Supermarket “Caring for the community to build a warm home”.

V. Activity objects: customers, suppliers, employees

Sixth, activity slogan:

1) Celebrate the National Day to celebrate the Mid-Autumn Festival

2) The Mid-Autumn Festival of the Moon is Quanxin

3) The full moon is full of national celebrations

4) Mid-Autumn Festival Quanxin is your hometown!

5) Mid-Autumn Festival Family Celebration Ceremony

6) Wangyue Huaiyuan spends a good month

7) Every time you spend the best of the best, you will be sent to you.

8) Gifts and Festivals

9) Warmly celebrate the 59th anniversary of the People's Republic of China!

10) Quality, service and value for money!

11) Caring for community residents to build a warm home

Seven, event layout and publicity

Arranged inside and outside the court

1. Off-site:

1) Huge: Each branch is contacted according to the actual size of the property. The content is the Mid-Autumn Festival theme promotion activities and the information on the big mooncake discounts.

2) Exhibition board: It mainly publishes all the contents of the various theme promotion activities, conveys the event information and attracts customers;

3) Window glass: design and create the theme window advertisement for Mid-Autumn Festival and National Day, increasing the festive atmosphere of the festival;

4) Hang red lanterns above the gate.

2. On-site:

1) Hanging flag: design and manufacture a hanging flag paper with the theme of the traditional Mid-Autumn Festival and the National Day, to celebrate the festive atmosphere and beautify the store environment;

2) Archway: The Purchasing Department contactes the supplier to provide sponsorship for the Mid-Autumn Archway, which is placed on a street cake, highlighting the characteristics of the moon cake area;

3) Checkout table cloth: The checkout counter is arranged in a red cloth to highlight the festive atmosphere;

4) Manual hanging pop: In the conspicuous area of ​​the store, make handmade hanging flag papers with various theme promotional contents;

5) Hanging paper red lanterns in the whole venue to arrange the store, making a "moon cake street" billboard, highlighting the traditional characteristics, beautifying the shopping environment,

Event promotion

1, poster 2:

The first phase: mid-autumn 1 dm, time September 7 - September 14, a4, 4p color;

The third period: National Day dm, time September 24th - October 5th, a3, 12p color.

2. On-site broadcasting: The broadcast of the store promotes the information of the Mid-Autumn National Day, which stimulates customers' desire to purchase and increase sales.

3, stack promotion: the field specially launched "moon cake a street", and coupled with the sale, convenient for customers to buy, stimulate customer spending, on the field to create a lively and festive shopping atmosphere.

4, personnel advertising: all personnel must fully understand the promotion activities carried out this time, do a good job in explaining the activities of each customer;

5, dm publication advertising: 2 issues.

6, TV commercial: 3, to promote the Mid-Autumn moon cake promotion information.

Eight, the content of the event

The first wave: Teacher's Day

1) Tao Li Man Yuan Shi En Yongcun

Activity time: September 10, 2019

Activities: To celebrate the arrival of Teacher's Day, thank the teachers for their great contributions to human society.

On the day of the event, you can receive a free grapefruit from the Quanxin Service Desk with the teacher's card and ID card. Each person is limited to one, while stocks last.

2) Teacher's Day, Quan Xin will convey your feelings

Activity time: September 7th - September 10th

Activity content: During the activity period, students who are shopping in Quanxin can get a greeting card for free. One card per room is allowed.

Second wave: Mid-Autumn Festival

3) Mid-Autumn Festival full of Quanxin shopping will send "family love"

Activity time: September 11, 20, 13, 14 of 2019,

Activity content: Maybe you have been separated from your loved ones and friends for a few months or a few years. The Mid-Autumn Festival is here. Don't forget to give a greeting to your loved ones and friends. During the event, all customers who have purchased 38 yuan in my shopping mall can use the shopping computer ticket to get a free "family gift" from the mall service desk. Each one is limited to one, and the gift is limited every day. .

4) Quanxin Mid-Autumn Lantern Festival

Activity time: September 13 and 14 of 2019

Activity content: On the day of the event, all the customers who are spending in Quanxin can participate in the Mid-Autumn Festival riddle puzzle game with the computer ticket, guess the winner of the prize! The distribution department is responsible for implementing the guessing gifts, and the promotion department is responsible for the layout of the event site and the organization of the event site.

5) Affectionate Mid-Autumn Festival

Activity time: September 11th - 14th, 2019

Activities:

a. On September 11th and 12th, we will send a mini moon cake for one-time purchase of 38 yuan in our shopping mall, and each person will receive one copy per order.

b. On September 13th and 14th, two days in our shopping mall, a one-time purchase of 38 yuan will be sent to a grapefruit, each person is limited to one.

The above gifts are limited to 80 per day, while stocks last.

6) Mid-Autumn Mooncake Street

Activity time: September 1, 2019 - September 14

Activities: During the event, the Mid-Autumn Festival moon cakes, supplements, health products, holiday gifts and other products will be displayed in a concentrated manner, highlighting the display features of a street, in order to create a festive holiday atmosphere, convenient for customers to buy. The promotion group is responsible for the layout of the “Mid-Autumn Mooncake Street” and the promotion inside and outside the venue. The Purchasing Department and the store are responsible for the implementation and display of the commodity data.

7) Bulk shopping

Activity time: September 25, 2019 - September 14

Activity content: This year, we will make discount cards to remind customers to visit our mall for bulk shopping and contact us to enjoy special offers.

The third wave: National Day

8) "Celebrate the Mid-Autumn Festival, National Day Shopping Draw Awards"

Activity time: September 10, 2019 - October 7

Activities: In return for the majority of customers and friends, during the event, you can spend 18 yuan in one-time shopping in our mall. You can participate in the “shopping lottery gold moon cake” with the computer ticket to the mall customer service center. You only need to fill in your information. The name, contact information, ID card number, and put into the lucky draw box, you will have the opportunity to get a free gold moon cake worth 3,000 yuan from my mall.

9) Mid-Autumn National Day Quanxin gift

Activity time: September 7th - September 30th, 2019

Activity content: Print Mid-Autumn Festival, National Day cash coupon on the cover of the company's fourth promotion, cash coupon value of 10 yuan, where customers get our dm magazine, cut the cash coupon to my mall to buy over 128 yuan can use one, directly Save 10 yuan in cash, you can use two for shopping over 200 yuan, cash coupons can not be exchanged for cash.

10) Buy 99 yuan and get 30 yuan in cash

Activity time: September 31, 2019 - October 5

Activities: To celebrate the arrival of the National Day, return the majority of customers and friends, during the event, where the purchase of clothing, luggage and goods in Quanxin over 99 yuan can return 15 yuan in cash, over 198 yuan can return 30 yuan in cash, buy more , and so on, welcome customers and friends to come and buy. .

11) Kyushu National Day

Activity time: October 1st to October 3rd

Activity content: The purchasing department contacts the supplier to the store to engage in off-site promotion activities, and activates the atmosphere inside and outside the venue.

X. Activity operation:

1) Total responsibility of the event: iga

2) Components: Heads of departments

3) The relevant department staff should assist in the work to ensure the smooth progress of the activities.