Mobile phone shop Mother's Day promotion program

Mother's Day playing family cards seems to be the common opinion of the merchants. The merchants jointly explored the promotion points derived from the filial piety culture of Mother's Day, and used their own advantages to package their Mother's Day promotion. Mobile phone merchants also designed their own promotional activities under the glory of their mothers.

Mother's Day mobile phone promotion, the essence is on Mother's Day, find the target consumer group, launch the target product, take targeted promotion means to achieve the purpose of promotion. For the mobile phone Mother's Day promotion, most merchants have adopted the strategy of market segmentation. Let's take a look:

For the elderly mother: according to the living habits of the elderly and their own characteristics, the introduction of cheaper models, most of the features are as follows: functional configuration, large font display; good value for money, small cost, grade; Handwritten, intelligent system, exquisite workmanship; with professional speakers.

For young mothers: for young mothers to accept new things, as well as their own feminine characteristics, the merchants launched several different types of mobile phone models, such as for the beauty of the mother, launched a purchase of beauty items, fashion mothers, launched high-tech Product specials and more.

This year's May is a flowery month for merchants. Merchants are busy with one holiday after another, which has brought a lot of market effects to the merchants, but at the same time there is a problem of promotion fatigue. Therefore, I want to attract consumers again on Mother's Day, and I need to think about the choice of promotion methods.

Here are some common promotional tools for your reference:

1, send gifts, as the name suggests is to give gifts when buying products.

2, lottery, sweepstakes is also a common form of promotional activities, mainly when buying products can participate in the sweepstakes organized by the manufacturers to win prizes.

3, image display, there is a terminal showcase image publicity, outdoor image publicity, activity logo stacking, posting.

4, outdoor display, outdoor display including roadshows and roadshows, mainly refers to promotions outside the store and densely populated activities. The display is mainly to attract the attention of customers and to promote products and promotions to customers. In general, the showcase represents the strength of the company in the eyes of the customer.

5, price reduction propaganda, price reduction is also the most common type of promotion, but also reflects the size of the promotion of a measure of value, can effectively attract customers' attention and increase consumption power.

6, personnel promotions, the use of promotional staff's initiative to carry out personnel promotions.

Mobile phone shop Mother's Day promotion program

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