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Christmas New Year's Day Double Promotion Program

Hey, Christmas New Year's Day is coming, people are dressed in costumes, taking care of them, and welcoming the festive season in the most beautiful state. In recent years, the business opportunities in the festival economy have attracted everyone's attention. How can beauty salons break through the original promotion model according to their own situations and resources, make full use of the characteristics of holiday consumption to achieve sales performance, consolidate customer loyalty and open up new customers. What about the source? The first thought of most merchants is a discount. Indeed, discount promotions are an eye-catching and quickest way to win over customers. However, have you thought about it? You are at a discount, he is also discounted, all are discounted, what is your advantage? Is it cheaper than others? This is obviously unwise, because it will create a vicious circle, keep prices down and down, and even lose money. Is this cost-effective? Chongqing Jiete has gathered many years of experience in beauty salons, the current status of beauty salons and the consumption characteristics of Christmas, and has determined the promotion principles of correct positioning, clear theme, formal innovation and cultural atmosphere. This scheme is specially designed for beauty salons. reference.
a, promotional theme Christmas fun line, cash gift big release
b, promotional purposes
1. Use competitive products to offer new customers.
2. Increase the amount of customer spending and promote the sales performance of beauty salons;
3. Strengthen emotional communication with customers and consolidate customer loyalty;
c, promotion time
December 23 - January 6
d, promotion form redemption + sweepstakes + emotion + send a big sticker
e, promotional content
1. Discount: During the event, the new customer will open the card in the beauty salon with the other beauty salon care card that has not been consumed, and receive the remaining number of care for the nursing card, and enjoy the normal card opening preferential policy; Brand skin care products empty bottles in the beauty salon to buy the corresponding products, an empty bottle can get a 10% discount, two empty bottles can get 15% discount, three empty bottles can get a 20% discount;
2. Sending a membership card: During the event, the old customer will receive a “Grateful Gift Card” from the beauty salon hairdressing salon. During the event, the amount of the card will be deductible in the beauty salon. ;
3. Lottery: During the event, all customers who spend more than xxx yuan in the beauty salon hairdressing salon can participate in the "Lucky Grand Carousel" one turntable opportunity.
4. Sending greeting cards: During the event, customers who fill in the hairdressing salon of the beauty salon can fill in a wish card and hang it in the Christmas tree in the beauty salon; the old customers are given a beautiful Christmas card;
5. Send a hairstyle or a photo sticker: Many guests want to see some hairstyles they haven't had before. If you can use "Wang Point Hair Design Software" to design them a few hairstyles, or a few big stickers, after they finish the hair When you give them, or send them to them, the customers will be very happy.
f, remarks
1. The beauty salon hairdressing store must be properly arranged to create a festive promotion atmosphere to stimulate customers' desire to purchase;
2. Event promotion can hang banners through the store door, distribute activity leaflets, and inform old customers to spread the form;
3. Set the sales target of the activity and decompose it to the corresponding tasks of each beautician. After the event is over, reward according to the achievement rate.
4. Use "Beauty Management Software" to build a good file for customers.
This method is much better than a simple discount promotion. Customers can redeem and draw prizes. They can also get greeting cards and hang them on the Christmas tree to push the festive atmosphere to a climax. Diversified activities, spend the festive season with the customers, you say good.

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