2019 Beauty Salon 38th Festival Promotion Program

As a feminine festival, Women's Day is an important promotional festival for beauty salons. Large and small beauty salons will launch a variety of promotional activities during this period. In the current situation of increasingly competitive competition in beauty salons, how should the beauty salon's 38th promotion plan be designed? To make a promotion, you must make a promotional plan. As the women's "March 8" Women's Day, it is the "first battle" of the four major festival promotions that the beauty salon must grasp within one year, which is of vital significance for the sales throughout the year.
First, the determination of the promotion theme Each promotion should have a certain theme, according to the theme to organize the relevant activities. The beauty salon promotion of the 38th Festival naturally needs to be concentrated on women. In the determination of the theme, you can use some warm and touching words to grasp the psychology of women's love for beauty and attract their attention.
Women's Day is a feminine festival. There are many kinds of women's roles in society. Mothers, wives, daughter-in-laws, etc., with the help of festival culture characteristics, further promote the promotion theme to consumers, and use emotional resonance to complete Promotion.
Reference theme: March 8th "Double gift for women"; beautiful life, happy woman; for your "her" to continue the romance of Valentine's Day 2, promotional content Promotion styles and promotional content of each beauty salon are similar: Discounts, buy gifts, free experiences, etc., beauty salons should use these forms of promotion to reflect the new flavor.

Sweepstakes promotion

Case 1 xxxx Beauty Salon: Let your beauty be beautiful and let your man's heartbeat case content:
In a month or so, you can win all kinds of prizes by spending 280 yuan in xx beauty salon. If you want to win all kinds of prizes, there are counts on them, and there are more on them. It depends on whether you have abandoned the big tricks:
On the count: 1 piece of high-grade whitening lotion with a certificate of consumption;
On the top: abandon the small Boda, give up the gifts, participate in the card-sucking activities held by the beauty salon, give the man a heart-warming surprise, is the top.
The prizes are divided into: dvd, electric shaver, pocket radio and camera.
Case review:
1. This is a model of “gift” and “draw”, which allows consumers to make choices in “counting” and “upper counting”. This kind of psychological suggestion may cause consumers to produce Of course, you should participate in the sublimation of the draw.
2. The whole event design is full of excitement and challenge.
3. The practice of “gift” and “scratch card” must be carried out in order to determine the conditions that can be fully supported and assisted by the cosmetics company and the gift manufacturer. It is possible that “dvd” has a corresponding brand store. It is possible to provide a line for the development of such activities, and many of the consumer goods are subject to the actual situation of the point of sale, which may not be applicable.

Case 2 xx International Products: March 8th Festival - "Double Gifts for Women"
Time: March 8th - March 15th.
Activity content: During the event period, consumers who purchase 500 yuan products at xx International will have the opportunity to receive the following gifts:
1) 1 mobile phone with a market value of about 1,500 yuan;
2) 1 mobile phone recharge card, the market value of RMB 100 per sheet;
3) Xiuzhiyan sunscreen, a market value of RMB 68.
Operating details:
1) First, display the prizes for participating in the promotion in a prominent position, and put the mobile phone number and the prize number of the consumer together in the lottery box as a lottery database;
2) When the consumer purchases a product of 500 yuan, fill in the customer's mobile phone number on the lottery ticket and put it into the lottery box; and give the consumer a score card as the lottery certificate.

3) On the last day of the event on March 15th, hire a notary public of the National Notary Office to supervise and put a set of lottery cards into a sealed lottery box;
4) Under the supervision of the National Notary Office, draw the winning card number;
5) The winning prize will be obtained according to the prize number drawn by the customer. If the consumer who extracts his mobile phone number can get one xx sunscreen.
Activity highlights
1. If the customer spends over 500 yuan, they can get a scorecard and participate in the lucky draw with the scorecard.
2. Customers who refer to the lucky draw must fill in their mobile phone number as the lottery number for the lucky draw.
3, the use of scorecards see the points to see the use of the rules.
4. The factory barcode of the mobile phone is the first prize number, the recharge card number is the second prize number, and the customer mobile phone number is the third prize number.
5. The lucky draw must be collected on the last day of the event, that is, on March 15th, at the storefront, with a host, audio equipment, etc.
6. During the event, a large number of publicity pages and advertisements were distributed; the atmosphere of manufacturing activities was arranged inside and outside the store to welcome consumers to participate.
7. The draw must be accumulated by 60 consumers. If you do not accumulate 60 storefronts during the event time, you can extend the event time.

Incentive Promotion Time: March 1-15 Event Object: Female Activity Structure: Looking for Beauty - Beautiful Woman - My Beauty Salon Activity: Under the unified theme, proceed in stages and complete one by one.
One stage: No. 1 - No. 7, looking for beauty, sign up for the beautiful women's selection.
The second stage: No. 8, "Let's make a beautiful life" large-scale performances.
Three stages: No. 9 - No. 14, an interview with a beautiful woman.
Four stages: No. 15, ** Integrity beauty selection.
Specific operations:
Activity 1: The United States needs action, and the United States needs to witness.
Sign up for a beautiful female selection.
1. Requirements: A woman with good image and good temperament, and a happy family life, academic or career achievement.
2. Method: Fill in the newspaper activity group through the registration form issued by the newspaper, with your own photos and related materials.
3. Prizes: One, two and three prizes, all of which have a beautiful souvenir. Prizes are set separately. At the same time, publicity knowledge is promoted.
Activity 2: No. 8, a beautiful female performance and a large-scale performance of "Make a beautiful life".
Program types: on-site makeup display, color dress show, expert selection, song and dance performances, knowledge contests and product promotion, men and women dialogue, audience quiz, interactive games.
Activity 3: No. 9 - No. 14, interview with beautiful woman, column "My Beauty Salon" Integrity Beauty Salon Questionnaire. The newspaper interviewed the beautiful women who were selected, and reported them as the focus of the women's column, so that women can truly understand what is beautiful and the unique temperament of beautiful women.
Activity 4: No. 15, ** Beauty selection results announced and gifts are sent, members join the program.
Program type: showcases the beauty of the practitioners, showcases the beauty skills, delivers the gifts, launches the membership system on the spot, publicizes the image, and publicly displays the service measures. It is a true way to face the consumer's propaganda and enhance the brand affinity.
Other forms of promotion:
During the promotion period, all the men who accompany their wives and girlfriends to the store can get a greeting card for the lovers, and at the same time add ** yuan to get a female beauty suit and membership card.
Pop quiz. The questions raised are related to makeup and maintenance. The main purpose is to let the female compatriots care for themselves and let the men know how to serve the women around them and think about them.

Attached:
Xxxx Beauty Salon "March 8" Women's Day Integrated Marketing Promotion Program
The xx beauty salon is located on the most concentrated street in the beauty salon of xx city. It has been in store for more than three years. It was originally a small shop with a business area of ​​40 to 50 square meters. A year ago, due to continued stable profitability, the operator re-decorated the commercial house next to it. It is currently a medium-sized beauty salon with a business area of ​​100 square meters. However, since the expansion of the store, although the business did not decline, but there is no sales climax, did not reach the expected growth after the expansion.
Just after the Valentine's Day promotion, because the location of the xx beauty salon is the most concentrated street in the city's beauty salons, the promotional styles and promotional contents of the surrounding beauty salons are similar: discounts, buy gifts, free experiences, etc. Too similar, too vulgar, too rich, pure commercial taste, activities have no taste, beauty salon image promotion is seriously lacking. Therefore, Valentine's Day promotions have been flat and sales have not increased. If xx beauty salons can take the lead in making breakthroughs in promotion methods, activity grades, and image enhancement, they can open up the distance from other beauty salons around them and occupy the competitive advantage of the market.
Looking for a happy couple in the world, promoting the love bond plan

Love is the eternal theme of mankind. Love is the perfect guarantee for marriage! The season of love is full of sweet words. After the passion of Valentine's Day, life begins to calm down. Will we continue to love each other in the future? What to take to ensure the eternal love? Forever, to prove eternal!

The above is the guiding word for the promotion of the implementation of the Love Margin Project by the xx Beauty Salon. The reason for implementing this project is based on a psychological survey of customers: whether it is an older customer or a younger customer, there is a theme song for the beauty motivation of beauty salons, that is, to keep love! Getting healthy and getting beautiful is a physiological need. To gain confidence and enhance attractiveness is the need for love. Then, the beauty salon can find the combination point from this level to meet the psychological needs of the customer to keep love, and to increase the sales of the beauty salon as the ultimate goal, carry out the love guarantee plan.

Finding a happy couple in the world is the first step in promoting the implementation of the Love Margin Project. To this end, xx beauty salons for advertising: Anyone who spends more than 1,500 yuan in the store with their lover during the event, you can get a love recharge card issued by xx beauty salon. With this card, every year xx beauty salon will automatically recharge 50 yuan for it, and is responsible for buying a long sapling for happy couples. Happy couples can participate in the xx beauty salon sponsored by the xx beauty salon every year. Rooting "planting activities.

“Looking for a happy couple in the world and promoting the implementation of the Love Margin Project”, the attraction is that the activities are more meaningful and distinctive, attracting many media to report on the news. Planning activities, the planning of the event theme can sometimes determine whether the promotion can be successful. A good combination of points, a profound theme, will play the role of "four or two."

Targeting different consumer groups, planning the promotion of layers of products, directly driving sales growth

There is a threshold for consumers to participate in such attractive and memorable activities as the "Love Margin Project" and "Let the Love Roots" tree planting activities, that is, they must spend more than 1,500 yuan to qualify. It is precisely because of such a threshold that the promotion of sales growth of xx beauty salons can be achieved. If the meaning of the activity theme is to attract the interest of potential consumers, then the promotion on the product line is to promote the consumer to complete the purchase process. In other words, product online promotion is to guide consumers how to spend 1,500 yuan, is to tell consumers what can be spent 1,500 yuan.

Xx beauty salons for new customers are required to purchase more than 1,500 yuan of skin care products during the event to participate in the event. But what about old customers? What should I do if the old customer wants to participate? If you let the old customers re-purchase more than 1,500 yuan of cosmetics, is it possible? Therefore, it is necessary to set a threshold for the consumption of old customers. It is the most successful for both old customers to re-consume and old customers to enjoy the "old qualifications". The setting of this threshold must be based on evidence, and must not be taken for granted. Need to investigate the old customers' files and consumption records. Old customers who have spent more than 1,000 yuan in the past six months can only participate in the event by spending another 300 yuan; old customers who have already spent between 500-1000 yuan only need to You can participate in this event by spending more than 500 yuan. The promotion on the product line mainly promotes whitening, hydrating, neck care, eye care, breast enhancement, body weight loss and sunscreen products. This is because, after March, the weather is getting hotter and the female body is gradually exposed, and these products immediately enter the peak season. Therefore, it is most appropriate to carry out matching promotions on these product lines.

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In this way, the entire promotion has become full of tension, both soft and hard promotions, the so-called "soft and hard", one by one.

Implementing the “Let's Love Roots” public welfare tree planting activities, greatly improving the image of the beauty salon “Let's love the roots” public welfare tree planting activities, although it is only an extended follow-up activity of the implementation of the “Love Margin Plan”, and it is only a process of implementation and implementation. There is no sales. However, this cannot be omitted. Because this is the climax of the whole event, because this is the key measure to improve the image to improve the grade. There are several links to be grasped here: 1. Contact relevant government departments in advance, such as the Propaganda Department, the Communist Youth League Committee, the Women's Federation, the Municipal Department, and the Greening Department. March 12th is the Arbor Day. The saplings provide tree seedlings and tree planting staff. The greening department provides designated places for planting trees, so it will definitely receive strong support from these government departments and fully create momentum for the activities. 2, contact the news media units in advance, such as "Dahe Daily", "Oriental Today", "xx Evening News", "Henan Business Daily", Henan TV, xx TV, etc., can achieve the effect of image enhancement, the media's help Competing reports are the key. 3. Organize the order of activities, such as the organization of customers, the preparation of activities, and control the activities and activities.

It is expected that the event will increase the popularity and reputation of xx beauty salons, and will bring another sales climax after the event, which will attract more new customers.

Media ad optimization combination, the activity rhythm is distinct

According to the media resources of xx city, xx beauty salons adopt economic and effective principles to combine media advertising. "Dahe Daily" is one of the top 100 global distributors, with an absolute advantage, but the advertising price is relatively high, so it adopts the form of selective folder and targeted placement in some high-end residential areas. The hard-faced advertisements that inform the event's detailed promotion items, in addition to the "Dahe Daily" folder, there is also the "xx Fashion" "fashion position" advertising section. The theme theme of the event advertisement, using traffic signs advertising, 20 in the two main streets around.

In the arrangement of the content of soft-text advertisements, the early appeals focus on the theme of “seeking the happy couple in the world”, “love money plan”, “letting love roots” and the extension of meaning. The focus of the later appeal is “letting love” The rooting of the activity, the scene rendering.

Advertising cost control is less than 15,000 yuan, plus the cost of love recharge card production and some props production costs, the total cost of the event does not exceed 20,000 yuan; sales during the event can reach 120,000 yuan, follow-up sales after the event 3 Ten thousand yuan, a total sales of about 150,000 yuan. Although it is an activity after Valentine's Day, the activity is always through the process of love, which is equivalent to extending Valentine's Day for one month.