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Cosmetics 38th Festival Promotions Deployment Plan


First, the event theme:
Happy Women's Day "Beautiful Passbook" is not available.
The March 8 Women's Day promotion is one of the most important activities in the cosmetics promotion, and it is also the first important event of the new year. It is necessary to stimulate the shopping desire of consumption through this activity, which will open a good start for the new year's sales.
Third, the event time:
March 5th - March 12th 4. Activities:
During the event, anyone who enters the store will receive a "Beautiful Passbook".
If you spend more than 38 yuan, you will receive a "Beautiful Passbook" + a value of 38 yuan CCTV advertising brand Laiwu hand cream.
If you spend 138 yuan, you will receive a "Beautiful Passbook" 5 + a value of 98 yuan CCTV advertising brand Laiwu magic nude makeup BB cream a box + Zhou Hu.
If you spend 238 yuan, you will receive a "Beautiful Passbook" of 8 cards + a value of 118 yuan.
If you spend 338 yuan, you will receive a "Beautiful Passbook" 12 sheets + a value of 168 yuan CCTV advertising brand Laiwu anti-time-space crystal eye essence one bottle + month protection.
All the "beauty passbooks" are limited to use after shopping. For every 50 yuan spent, you can use a "beauty passbook", and a "beauty passbook" can reach 10 yuan. The "Beautiful Passbook" is valid until September 1, 2019.
If the birthday and wedding commemoration day are on March 8th, you can get a copy of the CCTV advertising premium brand original product worth 69 yuan with the relevant documents.
When members are present, they can enjoy double points + $25 worth of women's kits.
Fifth, the implementation steps:
Two days before the event, the members will be notified by SMS of the contents of the event and sent a blessing to the festival.
Prepare the “Beautiful Passbook” card and customer registration manual to clearly record the customer's consumption.
Two days before the event, the poster and x display stand of the event were displayed at the eye-catching location of the store and at the entrance of the store.
During the event, flyers were distributed around the store.
Sixth, the cost budget:
Card fee 300 yuan
x display rack 40 yuan poster 25 yuan flyer 200 yuan other expenses 500 yuan total 1065 yuan

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