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Concealed contrast ads in contrast ads

It is not obvious to compare a commodity with other commodities, which is called a hidden contrast advertisement. Such as: Vaux Weiqin mini car advertising slogan: "Think small". Text: There aren't many novelties in our mini-cars. Don't crowd more than a dozen students in the car. The guys at the gas station don't ask where the petrol is flowing, and no one even looks at our shape. In fact, some users of our cheap car will find that the following are not as efficient: a gallon of gasoline travels 27 miles. It consumes five pints instead of five quarts of gasoline. Never need antifreeze. A pair of tires travels for 40,000 miles. Only when you squeeze into a small parking lot, or replace a small value insurance card, or pay a small maintenance bill, or trade in a new one. You think of "small". This advertisement was hailed by the West as "the most famous advertisement in the 1960s." It is a hidden contrast advertisement. For example, “I don’t need antifreeze”, the implication is that other cars need antifreeze; “a gallon of gasoline travels 27 miles.” The accident is that other cars travel less miles, while other cars travel miles. It has become common sense, consumers are very clear, there is no need to list them here. Wait.

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