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Overview of analog advertising


The advertising style of delivering goods or services information in a comparative rhetorical manner is called a comparative advertisement. The analogy is a rhetorical method of writing things as people or writing things as B. The person who writes the object as a person is called "anthropomorphic person"; the thing that writes a thing as a thing is called "the creature." The so-called thing in advertising generally refers to the goods advertised. Compared with the body advertisement, the advertisement document is lively and vivid. In the history of Chinese and foreign advertising, people generally think that there are three types of analog advertising: person-made advertising, quasi-object advertising, and hybrid advertising.

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