Secretarial knowledge > Advertising

Overview of rhetorical ads

Rhetoric, to put it simply, is to adjust and modify the language. To adjust the language is to make appropriate choices and arrangements for words, sentences and paragraphs according to the needs of the content of the thoughts; to modify the language mainly refers to the use of some rhetorical methods to increase the image and vividness of the language. Rhetoric methods mainly include metaphors and borrowings, comparisons and exaggerations, irony and puns, comparison and repetition, duality and comparison, and so on. As a rhetorical advertisement, it mainly refers to the advertising style that conveys goods or labor information in a certain rhetorical manner. Common rhetorical advertisements include exaggerated rhetorical advertisements, comparative rhetorical advertisements, puns and rhetorical advertisements, implied rhetorical advertisements, borrowed rhetorical advertisements, repeated rhetorical advertisements, homophonic advertisements, idiom advertisements, and so on.

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