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General storytelling in story advertisements

It is neither a mythical story, a fable story, nor a legend or a fairy tale. Here we are called a general story. A general story-based advertisement is an advertising style that uses the form of a story to promote goods and information services. To write a general story-based advertisement, you should grasp the following points: First, the narrative is mainly based on the expression, and the description is supplemented. Second, the storyline should serve the advertising theme, and cannot be separated from the theme for the pursuit of attraction; The language of the story should be vivid, relevant, expressive, fresh, and have a sense of life. Fourth, it must embody the taste of life and give readers a sense of intimacy and interest. The general story-style advertisements mostly use the third person, and use the tone of the onlookers to tell the readers about the character experience. For example, a newspaper made an advertisement for its own advertisement: Hepu Huizhu Ji Zhao is in his forties, and there is only one teenage son under his knee, named Long Guan. I didn’t know how to lose it a few days ago. This can make Mr. Zhao and Mrs. Zhao anxious. In addition to the police reconnaissance, the east went to ask God, and the west went to ask, and it took a few days of chaos, and there was no drop. Later, he met his old friend Mr. Huang, told him to go to a classified advertisement, or met a gentleman with a heart of ambiguity, it is not difficult to return to Hepu. Mr. Zhao did what he said, and within a few days, his son was sent by a Mr. Jin. It turned out that his son went out to play that day and lost his way. Fortunately, he met the old gentleman and took him home. Because the dragon officer was too young to say clearly, Mr. Jin had to leave him. He was trying to find out the whereabouts of his family and accidentally saw the advertisement. His age, appearance, and name were the same as the children he had received, so he was sent home. Mr. Zhao is very happy, except for Mr. Jin, and thanks to Mr. Huang, the old friend, because this method is what Mr. Huang told. Sometimes, the general story-based advertisement also adopts the first name. It is natural and natural to read, smell, and experience. For example, an advertisement about a drug toothpaste: My name is XX, and I have been suffering from toothache for many years. When the toothache occurs, the diet is difficult to enter, restless, can't eat on the day, can't sleep at night, and can't help but rush to the hospital for emergency treatment. As a result, the doctor has to remove the sick tooth. After that, every time my toothache occurs, I have to go to the hospital to remove a tooth. In this way, I actually pulled out six teeth in a year! So I had to worry deeply about the loss of my teeth soon. At this time, by chance, I saw the XXX drug toothpaste advertisement published in the XX newspaper. The advertisement not only shows that the use of the toothpaste can cure various toothaches, but also a number of letters from patients with toothache. The content of the letter is that after using the toothpaste, the toothache is greatly reduced or even healed. I took the attitude of trying to buy XXX drug toothpaste to start using, brushing a few times a day, even brushing for a few days, the original loose teeth did not move, and the force brush did not feel pain. After the test of the following year, there is no problem in eating fried food. When I was happy, I couldn’t help but regret it: How did I know that there was such a toothpaste in the past few years? If I used it at that time, the six teeth would not be pulled out so easily! It’s a pity. . However, although the existing XX drug toothpaste is a bit late, but in the end of my toothache, I really appreciate the XX toothpaste factory that produces XX drug toothpaste, and also the advertisement published in the XX newspaper. .

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