Secretarial knowledge > Advertising

Fairy tale advertising in the story

Fairy-tale advertising is a form of writing advertisements in the form of fairy tales. To write a fairy tale advertisement, pay attention to the following points: First, to understand and understand things from the perspective of children and children, to promote advertisements with the psychology and tone of children; secondly, to combine fairy tales and advertisements to attract Children know the goods; at the same time, they are interesting because children are easy to accept things that are visual, concrete and interesting. Third, it must be targeted. The content of the advertisement should be as far as possible related to the children. The target of the appeal is also children and children. The following example 2 ads: TV commercials: Joy drink screen: the magnificent palace, a small king drinking a drink on the throne, several courtiers carrying a variety of drinks. The background shows the story of a delicious country. The music sounded from the little king: This is the king's favorite lactic acid drink. Who can find a better lactic acid drink, I will give him the throne. Little King: This is not right, this is not. The old god: "Joy" has rich nutrition and functions to help digestion, even the gods in the sky are hard to drink. Little King: "Joy!" I didn't expect it. Print Advertising: Anole's Repellent Drugs A young and powerful Transformer on the screen takes up half of the position. Transformers hold the gun in the left hand, a bottle of Anole insecticide in the right hand, and the Anlux logo on the Transformer suit. The headline of the ad is "There is a band of my amperse, and the intestines want to do evil again." Text: Intestinal parasites in the human intestines, absorb human nutrition, affect people's health, how can you know that you have intestinal parasites? Aphids, abdominal pain, low fever. Aphids, anal itching, loss of appetite, weight loss, etc. Hookworm can cause inflammation of the anus and severe itching. Whipworm, may have loss of appetite, abdominal pain, vomiting, recurrent diarrhea, low fever, blood in the stool. Ann band leader reminds everyone: don't eat unclean vegetables and fruits, don't eat food that flies have climbed. Children don't suck their fingers. Don't touch the food infected with hookworms. Wash hands before and after eating. Don't touch bare soil. Worm, don't worry, because the broad-spectrum anthelmintic drug Anole can effectively eliminate various intestinal parasites. The company has no side effects, is easy to take, and has an orange flavor on the tablet, which is most popular among children. However, there are also a small number of advertisements for adults, and the products promoted are also used by adults, such as the US Wrigley shirt advertisement: my friend Joe Holmes, who is now a horse. Joe often said that he was willing to become a horse after his death. One day, Joe was dead. In early May I saw a horse pulling a milk cart that looked like Joe. I sneaked in and whispered to him: "Are you Joe?" It said: "Yes, but now I am very happy!" I said, "Why?" It said: "I am wearing a comfortable dress now." Collar, this is the first time in my life. The collar of my shirt often shrinks and I am murdering me. In fact, one of them suffocates me. That is the cause of death!" "God, Joe," I was amazed. . "Why don't you tell me about your shirt early? I will tell you about the Arrow Wrigley Arrow Shirt. They will always fit and not shrink. Even the tightest dark gray cotton cloth will not shrink. Joe couldn't say: "Hey! Dark gray cotton is the most shrinking!" I replied: "Probably, but I know that the 'Gordon's Wrigley shirt is not shrinking. I am wearing one. It is." After mechanical shrinkage prevention, the shrinkage rate is not even 1%! In addition, there is a unique "Feng Tao" special collar for Wrigley!" "Gordon Standard" sells only two dollars each!" I said It reached a climax. Joe said: "Awesome, my boss is in need of a shirt like that. I will tell him about 'Gordon'. Maybe he will give me a quart of oats. God, I really like it. Oatmeal!" Slogan: Wrigley - mechanical anti-shrinking treatment. If there is no Wrigley tag, it is not a Wrigley shirt. Wrigley shirts are mechanically treated to prevent shrinkage - if there is any contraction, a free one is paid. This is an advertising copy written by George Grebin, a well-known modern advertising master in the US advertising industry, for Wrigley's anti-shrink shirt. The author conceived a fairy tale of a person's dialogue with a horse with rich imagination. The man became a horse because the collar of the shirt contracted and suffocated. When he knew that the Wrigley shirt had not been contracted by mechanical treatment, he was happy to tell the boss to get more oatmeal. The author blends the performance of the anti-shrink shirt in a strange story. Another example is the advertisement of the famous fable master Krylov for the Elf Post: the bookstores operated by the book merchants of the Kuznetsky Bridge, Zandr Mark and Piklovka, Miller, booked The publication "The Elf Post", which will be published in January 1789, is also known as "The Arabic philosopher Malikuli Mulik with the Narcissus, the Immortal, and the Immortal Communication on Learning, Morality and Criticism." The publisher of the journal said that he was the secretary of the Arab magician who came here not long ago. The magician was extremely disgusted with the magical palace of practice and came here for a moment, so the publisher was prepared to disclose the communication of this celebrity and was convinced that its publication was very great for those who had never roamed underwater, underground and air. benefit. The authors of these letters are all knowledgeable elves. Malikuli Mulik himself is a very self-respecting person. He has to talk about his own good words. Sometimes the evaluation of the elves is not bad. He said that many elves seem to It is very kind; only some elves do not like the nitpickers, loan sharks and hypocrites; others do not appreciate the dressing, chasing women and profligate ethos. Therefore, in today’s civilized society, they can’t live in peace anyway, but they have to walk around without a trace, sometimes so recklessly, that they are in a critical moment to the people’s room where they are dressed. Entering the office of the nobleman, unscrupulously tearing off the mask of the hypocrisy, sometimes cheeky, regardless of social life regulations, stealing love letters, secret notes, poems, etc. from people's notebooks, thus causing various orders in the love field. People are uneasy and intriguing... In the past, many people used this advertisement as a fable. In fact, this is an elf fairy. The Elf Post is a publication that criticizes social ugliness. The vast majority of readers are adults. It is also possible to succeed in writing advertisements for adult content in fairy tales.

recommended article

popular articles