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Story advertisement in literary and artistic advertisements

The story body advertisement is an advertisement style that spreads goods or labor information through the form of storytelling. The story body advertisement should have three elements: character, plot and environment. People are often people who buy or use certain goods. Although characters cannot have a distinct personality like a novel, if they can show some personality characteristics, they will be able to impress consumers. The plot is often a process of contradictions, problems, and solutions before and after the purchase or use of a certain commodity. This process generally organizes materials in the order in which the contradictions or problems arise—development—solution. Although it is not as complicated as the novel, it is better to have a little twists and turns, otherwise it will be boring and unattractive. The environment mainly includes the social environment and the natural environment. The social environment also includes the background of the times and the relationship between people; the natural environment mainly refers to the geographical environment and natural conditions in the living space of the characters. Different from the description of the narrative work environment in literature, the environment in the story body advertisement does not have to be delicate and complete, and it can leaping to show the partial life scene; it may or may not be. The story body advertisement mainly has the following styles: general story style, fairy tale style, legendary style and so on.

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