Conjoined advertisements and examples in literary art

Conjoined advertising is the writing style of making advertisements in the form of couplets. Advertising couplets are generally store associations. This aspect is because the business people generally have to open stores, and on the other hand, because the couplets are generally attached to the door. This is a form of advertising that is unique to China's business community. It has a long history and combines literature, calligraphy and commercial advertising. A deliberately ingenious, intensive work, and can display the business characteristics of the store couplet, not only can increase the visibility of the store, show the boss's civilized business temperament, but also to attract customers, so that customers get psychological trust and satisfaction. If the couple is out of the famous handwriting, it will make the store shine. The biggest feature of couplet advertisements is that they have a symmetrical form of beauty, two juxtaposed sentences, equal numbers of words, similar grammatical structure, and confrontation; confrontation requires tone and harmony, flatness; use words, voice, rhyme, and music And the sense of rhythm; up and down around a theme, mutual views, yin and yang complement each other, the content of the advertisement or direct introduction, or praise or praise, are indispensable. The couplet text is extremely short, short four characters per word, but only ten words long. Industry couplets must also be expressed in the specific language of the industry to show the characteristics of the industry and achieve the purpose of advertising. For example, the couplet hanging out in a restaurant is: shovel flying spoon dance, all the guests are delicious; sent to ushering, always concerned about the hunger. Another example is the couplet hanging in front of a hotel: clean and comfortable, convenient for bathing, please stay in the room before the evening; good service, accurate time, no need to scream early. and many more. The above advertisements are not only neat and tidy, but also have a strong industrial atmosphere and have the effect that ordinary advertisements do not have. Almost all of China's various industries have extremely beautiful anti-communication advertisements. Here are some examples for reference and reference. 【Examples】 1. Apparel Knives and cuts of thousands of colors of cloth, fashion is carefully crafted by me, stitching thousands of clothes, beauty clothes, please pick. Qiaocheng thousand clothes, good color samples, less materials, customer satisfaction, warmth of people. The time is short, the pick-up is fast, and the public is welcome. Men's Tianzhuang heavy women add pretty, cut the dragon to cut the phoenix, the passion of the three rivers, the summer wind and cool winter to keep out the cold. Flying needles line, skillful and warm people. 2. Shoes and sock shops are both small and small, and the footsteps are bright and the future is like a brocade. Walking rigorously on the moon. Entering the room by Erdentang, the future is far and wide, the heel must stand firm, and Ren Junyue Lingyun. Work is voluminous and the steps need to be separated. There are many heroes in the mountains, and they are so beautiful, please don’t forget to walk, and return to the moon to return to the dust. Well-dressed, should be equipped with a good foot. 3. The hat shop often takes off the hat, and both men and women are happy to play the crown. The crown is divided into spring, summer, autumn and winter. Dr. Jia name, the crown of the group is famous, the gift is high. Praise the great rites. There is a true color in the crown, the size of the position is at home, and the depth is necessary. This cap is the most pleasant. The style is annoying and more attention, young and old are always at any time. 4. Knife-cut shop Yunxia cuts the hand, the light tomorrow, the moon, the light test. Cold condensate bottom spring. Qingshan Jiabi Lake can teach the spring breeze in February, and the green spring is full of streets. In order to take the water from the river. 5. Furniture store hard cabinet soft chair new style, Jinbi Danqing color Li, carved bed painting cabinet hard work. The threshold is set to shine. 6. Grocery goods are not available in size, small business should be combined, the object is not too tired. Everyone needs to trade daily. 7. The magnet shop rained over Tianqing thousand patina, the porcelain city flowers clustered, and the flowers stayed in the spring. Enjoy a long time at home and abroad. 8. The lighting store is not going to the sunset, the outdoor is able to take pictures, and there are night pearls. Self-sufficient in the night. The room is as bright as the glory, and the glory of the nine days can be dazzling. Brilliant must win the beads. 9. Watch shops can be precise in the details, thousands of stars in the chest, habits and time is shorter. Twelve o'clock on the wrist. Engraved and reminded people to wake up, to be mastered in three hundred and sixty years, and to sigh for time. Luo twenty-eight is in the heart. 10. The optical shop has a common sense of spring breeze, and it is like a candle in autumn. Since then, the old eyes do not produce flowers. Good sentence may wish to light the grass, far and near blur are on the fast mirror, high-year can distinguish the flowers in the fog. The resurgence of the sun and the moon was met with Chang. 11. Cosmetics shop Snowfunding Runze, Huaguo Jinglun does not leave the powder, the fragrance is fragrant. The makeup of the building is more and more enchanting. The fragrant spring breeze made me drunk, the butterfly powder scented into the dream, and the powder added the temper. Yan fat touches the air. 12. The musical instrument store and the sound of the sound of the world, no one knows the sounds of silence, drums and music rises flat. Accidental collection of Baile Qiming. The piano and the ancient tone, the high-pitched bass, the style of the people of all ethnic groups, the guests come and negotiate. Acoustic music, Huanhua Chinese traditional civilization. 13. The pharmacy drug factory gathers the first hundred drugs, I hope that the world is not sick, Pingkang Zhaomin. He is on the shelf to get the dust. Gone with Ganoderma lucidum, go to Baiyun to collect medicine, Angelica Polygonum. Leading the moon chain Jin Dan. 14. The tavern Tiehan three cups are soft, and Liu Wei asks who is good, and King Kong shakes his head. Li Bai also said that it is good here. The tiger is drunk in a mountain, and in the bamboo leaf cup, Wanlixi Mountain is free to send green, and the dragon and the dragon are sleeping in the sea. In the village of Xinghua, a curtain of wind and moon is unique. 15. Tea shop, tea house bamboo flower standard new, Swiss grass buds are divided into tongue, pine wind sent pride. Famous flower picking knot dragon group. The tender new color is full of thirst, only the fragrance is clear, and Jinying Green is known as Zhenzhen. There is a strong feeling for all. 16. The restaurant food is full of Sanjiang water, asks the cold to ask for warm hospitality, and the feelings are full of warmth. Eat and eat vegetarian food. Convenient for the people to taste the beauty, pieces of the heart, hunger and good food, wine, affordable and delicious. It's just as good as adding cold soda to the tea. 17. The non-staple food store reconciles the five flavors, the meat is processed, the fragrance is fragrant, and the welfare is universal. Zhen Xi Xi Luo Li, special tastes horrible. The jade chips are condensed into refined products, sour, sweet, bitter, salty and fragrant, and the silver paste is made of tofu. Oil salt sauce vinegar tea affects Wanjia. 18. Candy food store cane high-year music, spring bamboo shoots, autumn stars, shifting things, including 饴 饴 子 子. Quarry chestnuts are combined with each other. Jiao pear jujube Xianjiapin, the tongue is sweet and clear, and the snow is cherished. The mouth is full of refreshment. 19. The hotel, the guest house and the guests in front of the court are good, the small living is good for the guests, the store is happy. Fascinating and home away from home. I like to wait for things from north to south, the door is open, welcome the eight-party spring breeze, and give up brothers and sisters. The premises are clean and the guests are returned home. 20. The hairdressing salon does not teach white hair to remind people to be old, so I am born in spring, and I like the spring breeze. For beauty repair. Come in the unkempt face, fuck the world, and go out to radiant. Do the best in the world. 21. The bathroom speaks of civilization and forgets to be neat and tidy. Shichichun warms people to bathe, and bathing is beneficial to health. Water Court winter warmer is more joyful. The golden chicken did not sing the soup first, the mud was self-satisfied, and the ascension was early. The clean water is refreshing and refreshing. 22. The theater performs the real thing on earth. You see me or not. I see me and I am not me, spreading the spirit of the times. He pretends who is who and who is who. Three or five steps to travel all over the world, the singer martial arts on the stage of a skillful, six or seven million soldiers. There are true feelings in the old play and new acting. 23. Coal shop but the fire of food, the family is booming, the snow in the charcoal home is warm, it is the source of money. The icing on the cake is spring. The ore becomes a large block of coal wind, and the black scorpion is used for warming up for thousands of homes, and the yin and yang is a charcoal igniting furnace. There are Wujin everywhere to meet the needs of the industry. 24. Stationery, calligraphy and painting shop books Tengfeng Cai, the earth and the mountains and rivers, the pen, Long Xiang. Jiuzhou characters are out. Ink flying purple dew, selling ancient and modern Chinese and Western classics, pens and glory. Improve the level of cultural knowledge. 25. The toy store costs him a craftsman, and he looks at the artisan renovation method and wins the children. Bo children are entertained all day. The moldworker mixes the soil, blows and beats, and plays like a good one. White, red, green, green, and color. The above is selected from Yao Zhensheng: Modern Advertising Writing, Mechanical Industry Press, August 1989, pp. 195-202. 26. The department store scrapes into a magical effect, the counter flowers are bright, and the comb helps the new makeup. The customer is like spring. Embroidery can lead, the goods are sold wide, and the phoenix is ​​self-written. Cheaper and more customers. Yunxia is in five colors to ensure the market supply, and the splendid exhibition is heavy. Meet the needs of the people. 27. The silk shop Huazhang is cut by the machine, and the machine is returned to Wenqiao. The flower is in accordance with the brocade. The cold and warm is pleasant, the weaving machine is clever and tangled. Make a feather. 28. Cotton cloth shop Xia Yi Ma Ge, this is all beautiful, winter wool. There are no articles outside. The work is the same as the millet, the latitude must be a wife's shirt, and the cold sees the economy. Half life often intersects with cloth. 29. The leather goods store has a lot of money, and the sheepskin fox has a new look. The cold is not wrong. Da Yu Hong Junye, Yu Yu is in the bag, and the wind meets Hong Mao. For the box is also the main skin. 30. Overseas Chinese store laughs to welcome guests, mountain goods and domestic goods, enthusiasm for overseas Chinese. Spring fragrance is full of fragrance. The laughter voice welcomes you, the department store is full of magnificence, and the red heart is directed to the overseas Chinese. The reputation of the eight parties ushered in the overseas Chinese. 31. The costume shop Wu Yue Jin embroidery, the new makeup to complete the pear garden spectrum, excellent Meng clothing crown. Wonderful sanction into a chrysanthemum clothing. Feng Sheng Lai Cai, depicting the dragon embroidered Feng Yan played ancient drama, the cloud wants to spend. Cut the clouds and cut the new clothes. 32. The glass shop comes to clean the land, and the light is carved out of the millennium, such as the Crystal Palace. The cold air condenses into a piece of ice. Spring is the first time to know, Yaotai may not be as clean as Jie, and the moon is unintentional. If Yuyu is so clear. 33. The scale shop weighs on the basis of integrity, and we want to evaluate the quantity of things, and the weight is fair. I know what I know. Knowing how much shopping, silk is not Dalian, and it is light and light. Although the scales are small, they are small. 34. The rain gear store should be ready for rain, and it can be used as a avenue. Partial ability can be arrogant to the sky. Passers-by are covered, and the exchanges are like Xiangyun, and the new goods support. What is the rain? 35. The locker store is used as a treasure chest for storage, and it is called a safe. Pick up the leather equipment. Gold beads can be stored, storage materials are more white, and water and fire are difficult to invade. There is a green box. 36. The fan shop can be held in the bright moon, the quality is due to the wind cut, and the benevolence is to be promoted. The new cut is for the full moon. 37. Wujiao Chemical Store opened the lights and installed the equipment, the screen is pleasing to the ear, and the power generation is also led by the thread. Three packs of home hardware can be heart. 38. Why do you have to borrow a hot-selling iron fan from a home appliance store? The fresh-fruited vegetables are soothing in the winter, but the summer is not a must. Ice meal snow dew in the heat of the heart and spleen. The snow is frozen and the heart is sold in the summer. It is difficult to know how to cool down when it is hot and cool. Good food is good for you. 39. The color of the paint shop is shocked, the five-light neon color, the coloring is better than the blue. Ten colors can be an article. The special blue-green industry, the yellow-edged duck, the green cockscomb, and the blue sky. The heron, the white crow, the red crane. 40. Tofu shop smashed the years, exhausted and tempered, and made a career. Causes the dross to melt. Why do you need to find nutrition in the egg, Liangpu silver mud residue is gone, there is only an article in the plate. Huashan jade shavings are blended. 41. The first-class business of the barbershop, go to the Wutou students, and work hard. Come out of the white-faced scholar. The red heart is warm, you have to ask the skill in your hand, and you want to rejuvenate. Please look at your head. 42. The flower and wood shop is ingenious, and the spring breeze is full of flowers, and it begins to spring. Qiuyue Yanghui Guizhi. There are no years in the mountains, cut the moon and cut the clouds, and the flowers and plants have spring and autumn. Wear a pot of stone. 43. The vegetable shop opens and cuts the spines, the onion and garlic taste delicious, and the garden is full of vegetables. Melon canned beans have more nutrients. The soft cockroaches contain dew, one worships the deep love of the thousand family music, and the early spring cuts. Full shop vegetables are fresh in all seasons. 44. The salt shop boils the sea for the country, and the tribute of the city is very strange. The figure of boiled sea is forever. The jade and jade sands are clean, the jade and jade sands are pleasing, and the arsenic is boiled and full of sherry. Libo boiled the sea industry Kaihe. The above is selected from Niu Yuchen and Wei Yanyun: "Advertising and Writing Skills and Excellent Example", Central University for Nationalities Press, August 1994, pp. 230-329.