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Antique poetry advertisement in poetry advertisement

The poetry writing methods discussed above are all modern free poems, and occasionally antique poems, that is, simulating ancient metrical poems: five, seven, five, and seven. For example, the advertisement of the gift center of the Far East Department Store in Taiwan is a five-point slogan: the long-term drought is in the rain, and the hometown is known. The cave room is a candlelight night, when the gold list is titled. Another example is a group of advertising poems written by the famous old poet Gunf for the Xiangyang Xinghua Liquor: one of the apricot flowers and wines is well-known, and the 冽 Run Gan Fang is clear. It should be too white to get drunk, and a good poem is called to wake up. The second general, the horse, touched the spring, and the wine scented the warrior. One drink and three calls to destroy the enemy, Kaige sang full of Sichuan. The three greedy cups are drunk and drunk, and the red dust is upside down. Scientifically take the right amount of drink, serving the people can be extended. Its four cleverly put the agar pulp into a jade bottle, and the five continents and four seas broadcast the Qingfen. The reputation is not only the beauty of the family, but also the kingdom of the United States. The whole poem says that the ancient road today, the quality of the apricot flower and wine is praised to the fullest. Some are antique Tibetan poems. Such as "Tsingtao Beer" advertising poems: green and fragrant scenery, the island ring is long. The beer spring water is a good wine, and the wine is self-cleaning. The first words of the four sentences are “green”, “island”, “beer” and “wine”. The name of the product is pointed out. The taste of the product is strong and interesting, which is conducive to enhancing the impression of consumers. The creation of legal poems and quatrains is relatively strict. The rhymes are divided into five laws and seven laws, all of which are eight sentences. Every two sentences in the poem are one and a total of four. The first joint is called the first joint or the first joint, the second joint is called the couplet, the third joint is called the neck joint, the fourth joint is called the tail joint, or the joint. The upper sentence of each link is called a sentence, and the next sentence is called a right sentence. The verse is called metrical poetry, and it is naturally normative. Here is a brief introduction for the creators. Just because it is simple, the first is because as an advertising poem, utilitarianism is the first, too deductive words, pay attention to the rhythm, will affect the transmission of commodity information; second, because we are only doing antique poetry, only seeking similar, not seeking complete similar. The rhythm of the five-law and seven-law poems is generally expressed in the following three aspects: First, each poem has a fixed flat format. They have four flat formats: the first type is set up, that is, the first sentence starts to pick up, does not rhyme; the second type is set, that is, the first sentence picks up and merges, merges into rhyme; flatizes the first type, that is, the first The sentence is flat and does not rhyme; the second type is flat, that is, the first sentence is flat and flat, and the rhyme is incorporated. In the above four flat format, they form a rule between the upper and lower sentences of each link, that is, the flatness between the two is opposite. That is, if a sentence is used in a position, the word must be in the same position with a humming word. vice versa. In addition, between the association and the association, it also constitutes a rule that between the two links, the flatness of the post-joined sentence is the same as the flatness of the pre-joined sentence. In short, the rule of the poetry of the poems is that the ones in the sentence are alternately flat, and the ones are flat and opposite, and the two are flat and sticky. Second, use confrontation in a fixed position. The general requirements for the cockroaches are used in the second and third joints, that is, the scorpion and the neck. And there are the following requirements: in the haiku, the upper and lower sentences must not have repeated words, no matter the words in the same position corresponding to the upper and lower sentences, the words in different positions may not be repeated; in the haiku The upper and lower sentences must each have their own meaning, or complement each other, or complement each other; for the sake of strictness and neatness, that is, nouns versus nouns, verbs versus verbs, adjectives versus adjectives, adverbs versus adverbs, and quantifiers versus quantifiers, antisense pairs Antonyms, conjunctions with the words and so on. Third, rhyme has a fixed rule. The performance is: the position of the rhyme is fixed, except that it has the form of the first rhyme, the rest of the rhyme is at the end of the sentence. Only use the rhyme of the flat word, and a rhyme in the end, can not change rhyme in the middle. Ask for the rhyme, can not rhyme. The so-called bet rhyme is that you can only use the rhyme of the same rhyme as stipulated in the ancient rhyme book, and you can't just exceed it. This point, when we create antique poetry advertisements today, we can completely ignore them. Let me say quatrains. The quatrain is the result of the interception of four sentences in the eight-line genre poems after the birth of the verses, that is, the five sacs are derived from the five laws, and the seven sacs are derived from the seven laws. Therefore, the metrics of quatrains are similar to the verses. There are also the above-mentioned flat four styles, each of which is relatively flat, and the two are flat and sticky, with a flat rhyme. It is not necessarily required to use confrontation, allowing duplicate words to appear in a poem. It can be seen that quatrains are a kind of flexible and compact poetry, which is easy to grasp and easy to remember. The antique poetry advertisements we have listed above about Taiwan Far East Department Store and Xiangyang Xinghua Wine are all quatrains, which explains this problem. There are also a very small number of literary advertisements, such as Man Jianghong New Year is coming, Xifu is a word, thanks to the support and cooperation of Songliao's future. The rooster sang high and welcomed the new year. Songliao car, north and south things, chasing clouds and snow. Qi Huanghe battled the laurels, Bodi Wang Qiao said that the results were fruitful, Xie Zhujun helped, toast. Flute sounds, never rest, Lu Xiuyuan, with the same search. Look at the cooperation macro, full of spring. The golden autumn meets the world and laughs together to work hard to lay the foundation. Songliao Road, the flag is full of flowers, the victory song. ——Shenyang Songliao Automobile Factory The purpose of this lyric advertisement is to thank the supporters and collaborators who care about the future of Songliao. The words are concise and simple, with a clear rhythm and reading. Regarding the creation of words, it is not a sentence or two that can be clearly stated, and will not be repeated here. In the whole advertisement creation, the number of poetry is relatively small, and the antique poetry is even less. Because the use of metrical poetry to create advertisements requires a profound classical literature, non-general writers can control.

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