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Hanging ads in express ads

Setting up a hanging advertisement, as the name suggests, is to create a suspenseful advertising style. Suspense is a kind of expression technique commonly used in narrative literature. When the author arranges the plot and depicts the character, he reaches a certain point, deliberately stops, sets the clip, does not solve the contradiction, and lets the reader worry about the plot and the character. To achieve the purpose of attracting readers. Finally, through the unsuspension, the reader suddenly realized or opened the mouth, resulting in a strong artistic feeling. Suspense advertisements also have this effect; by setting up a suspension, the consumer's attention is stimulated, and by suspending, the consumer remembers the goods or services information. There are three ways to express a suspension advertisement: one, one suspension, one answer, one suspension and one answer, that is, this time set suspense, the next answer suspense. For example, before the liberation, a theater in Shanghai invited Mei Lanfang to perform in Shanghai. At that time, Mei Lanfang had already sang a famous name in Beijing, but the Shanghainese knew very little. The theater advertised in major newspapers in Shanghai and only launched the big one. Mei Lanfang has three words, while others do not mention it. Many people don't know what kind of character "Mei Lanfang" is, competing to guess gambling, "Mei Lanfang" has become the focus of attention of Shanghai people. Soon, the major newspapers advertised again and introduced and publicized Mei Lanfang. People only knew that Meilanfang was originally a famous Beijing opera. The advertisement is excellent enough to achieve the purpose of propaganda. In another example, in July 1989, Hubei Xiangfan Industrial Trade Center used nearly one-third of the layout in the "Xiangfan Daily" to launch "Xiangfan Industry and Trade will hold a large-scale event recently", "Please pay attention to the recent Xiangfan Daily and Xiangfan. The message of the TV station "a few lines of big characters" caught people's attention. A week later, Xiangfan Daily and TV station appeared at the same time to understand the hanging advertisement: "Xiangfan Industry and Trade is dedicated to the people of Xiangfan in the midsummer: a profit of 500,000." At that time, Xiangfan boiled. Second, a suspension of multiple answers A suspension of multiple answers, that is, this time set a suspense, the next few batches to answer suspense. For example, the Lenovo Group published a series of advertisements in the Reference Message in May 1993. May 6th: What will happen tomorrow? A big space, only these eight small characters, plus a huge question mark, make people puzzling. What will happen tomorrow? On May 7th, in the same place in the same edition, Lenovo Group launched such an advertisement with the same logo: the Chinese character era began! The first HPDJ500Q Chinese inkjet printing designed for China The watch machine was born today! The use of the whole Chinese method is quiet and noiseless, and the printing quality is clear and beautiful. This is the HPDJ500Q! - a modern office equipment boutique that will make you feel refreshed. On May 8th, it will be launched: smashing the old stylus printer! To avoid noisy noise and completely improve the output quality of official documents and reports, you only need to replace the old stylus printer with HPDJ500Q Chinese inkjet printer. Plug and play and your spending may be more economical. On May 9th, it will be launched again: one card in hand, serving ten prizes! When you purchase HPDJ500Q, you will enjoy the excellent service of Lenovo CAD Lucky Card and HP's three-year warranty, and will have the opportunity to participate in every two Don't miss the lucky draw of the month! See above for Zhang Daojun: "Advertising Language Techniques", Social Science Literature Publishing House, October 1996, p. 58 - 59 pages. Third, more than one answer type More than one answer, that is, in one stage, set a suspense around a topic in batches, and finally focus on suspense. For example, the Taiwan advertising company designed a series of advertisements for the 125 wild wolf locomotive launched by Sanyang Industrial Company in 1974: the first day of advertising: Do not buy a locomotive today, please wait 6 days. You must consider carefully when buying a locomotive. There is an unexpectedly good car that is coming. The next day's advertisement: Don't buy a locomotive today, please wait 5 days. You must consider carefully when buying a locomotive. There is an unexpected good car that is coming. The third day of advertising: Do not buy a locomotive today, please wait 4 days. You must consider carefully when buying a locomotive. There is an unexpected good car that is coming. Fourth day of advertising: Please wait 3 days. To buy a locomotive, you must consider the appearance, fuel consumption, horsepower, durability and more. There is a good car that is different. The fifth day of advertising: This long-awaited part, regardless of appearance, momentum, durability, fuel economy, etc., can make you satisfied with the Wolf 125 locomotive, it is coming. I am sorry to wait a little longer for two days. The sixth day of advertising: Sorry, the Sanyang Wolf 125 locomotive that will keep you waiting for a long time is coming tomorrow. On the seventh day, the advertisement published a large-scale introductory advertisement of the full page area, and the product was officially listed. This advertisement, which invites you to suspend the purchase, has successfully promoted new products on the market with its bold strategy and stimulating suspense. In another example, on August 17, 1967, an advertisement was published in all major daily newspapers in Taiwan. The length is not large, the area is only two columns, but it is very popular with readers. At the left end of the ad, a European part of the earth is drawn, and on the right end, an airplane is drawn, with a thin line connecting the two. In the middle of the advertisement is a six-character headline: "There are friends coming from afar." There are small words on the side, with a few simple explanations: "A friend from Germany, say hello to everyone. She brings a lot of gifts to you. This gift is urgently needed by everyone. The object of her gift Who is it? Please see the Japanese newspaper." Many readers have read this advertisement and suspect that there is another new product to be listed. At the same time, I guess that this is of course a new import from abroad. The next day, the main daily newspapers followed up with an advertisement that attracted the attention of the readers. The area was only two columns. At the right end of the ad, a young girl was painted with a beautifully packaged, large box with ribbons on it. At the left end of the advertisement, there are four sets of red characters in the "Thousand Miles". The second sentence is: "This friend who came to Taiwan from Germany, whose name is "AN1". We gave her the Chinese name "Enwang". Your friend Nwang, who entered the country, brought 100,000 copies. Meet the ceremony, give entrepreneurs, managers from all walks of life, public education personnel, financial people, salesmen, stars, singers, sportsmen, hardworking students. As long as you write to the XX mailbox, attach the return mail, and then send it to you The gift is delivered on a first-come, first-served basis. The readers read the advertisement, although it is not clear what kind of new product it is, but there are many people who write to the gift. After the advertisement was published more than 40 days later, in early October, the newspapers successively published a large advertisement with an area exceeding 10 hurdles, and “Enwang” was officially listed for sale. At the same time, readers who have received gifts have also received letters. The gift is a silver Nwan and a well-printed Enwang clinical test report. At this time, everyone has learned from the newspaper advertisements and the contents of the reply that Enwang is a medicine produced by the German Hans Pharmaceutical Company, which regulates the function of the human nervous system and eliminates fatigue.

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